Sales Development Program Sales Associate

2050 United Rentals of Canada, Inc.; Regina; On-site; CAD 42,000 - 62,000; Full time

Benefits offered by this job

Paid Parental Leave

United Compassion Fund

Employee Discount Program

Career Development & Promotional Oppt"

Additional Vacation

Buy Up Program (US Only)

Early Wage Access through Payactiv (US

Paid Sick Leave

Job summary

United Rentals is seeking a Sales Associate for our General Rentals team in Regina. You'll begin with a structured training path designed to prepare you for an Outside Sales Representative role, learning the equipment rental lifecycle and core customer interactions.

You'll work with sales and operations, participate in onboarding across North America, and advance through outbound campaigns while gaining hands-on experience with CRM, inventory platforms, and customer portals.

Qualifications

• Bachelor's degree or equivalent work experience.
• Experience in a customer-facing sales role (preferred).
• Excellent interpersonal & communication skills.
• Strong teamwork and collaboration skills.
• Proficient computer and mobile device skills.
• Valid driver's license with acceptable driving record.
• Training: must live within reasonable driving distance of assigned branch and report on-site M-F.

Responsibilities

• Begin training at a local branch, shadowing both sales and operational roles to gain an inside-out understanding of the full equipment-rental lifecycle.
• Join North America-wide onboarding to sharpen sales techniques and build a support network.
• Progress through outbound sales campaigns across construction verticals and customer segments.
• Master sales tools including CRM, inventory platforms, customer portal, and mobile apps.
• Lead high-level sales conversations, including price negotiations and complex rental requests.
• Learn proven sales methodologies to deliver customer solutions and drive revenue growth.
• Participate in local team initiatives and ride-alongs to jobsites.
• Develop sales strategies and timelines to achieve account goals.

Skills

Customer-facing sales

Interpersonal communication

Teamwork

Proficient computer & mobile skills

Education

Bachelor's degree or equivalent work experience

Tools

CRM

Inventory management platforms

Customer portal

Mobile applications

Job description

Great company. Great people. Great opportunities. If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals! As a Sales Associate on our General Rentals team, you’ll embark on a structured training path designed to prepare you for a future role as an Outside Sales Representative. You’ll work alongside industry experts who are eager to help you gain hands‑on experience with our technical products while developing the relationship‑building skills that drive customer success.

What you’ll do:

• Begin your training at a local branch, shadowing both sales and operational roles to gain an inside‑out understanding of the full equipment‑rental lifecycle.
• Join your peers across North America for a digital onboarding class, designed to sharpen your sales technique for success in our industry while providing a collaborative training environment that helps you build and leverage a strong internal support network.
• Progress through a series of outbound sales campaigns that provide exposure to different construction verticals, varying customer spend levels, general vs specialty equipment rentals, and both new and existing customer segments.
• Master key United Rentals sales tools, including our CRM, inventory management platforms, customer portal, and mobile applications.
• Lead high‑level sales conversations involving price negotiations, multi‑piece rental requests, government and educational collective agreements, equipment service contracts, the sale of used equipment at the end of its rental life, and much more.
• Learn proven sales methodologies to deliver solutions for our customers and drive revenue growth.
• Participate in local team initiatives such as daily safety huddles, customer appreciation events, equipment yard sale events, customer entertainment outings, charity drives, and 1UR internal team‑building workshops.
• Track your Sales Development progress through multiple achievement levels, with access to real‑time sales performance metrics and weekly peer‑ranked competitions.
• Receive daily feedback from corporate and local leadership meetings, call coaching sessions, and ride‑alongs to local jobsites.
• You will drive engagement during these meetings by developing sales strategies for your accounts and creating realistic timelines to achieve your goals.
• The average Sales Associate spends 4‑6 months in the Sales Development Program (SDP) before promotion to an Outside Sales Representative (OSR), with the timeline dependent on market conditions and individual performance.

Other duties as assigned

Requirements:

• Bachelor's degree or equivalent work experience
• Experience in a customer‑facing sales role (preferred)
• Excellent interpersonal & communication skills
• Strong teamwork and collaboration skills
• Proficient computer and mobile phone/tablet skills
• Valid driver's license with acceptable driving record
• Training: must live within reasonable driving distance of assigned branch and report on‑site M‑F

Why join us?

We don’t just “talk the talk!” We’re an award‑winning company (recently named a Glassdoor Best Place to Work in 2026) that truly cares about our people - That’s why we offer best‑in‑class benefits and perks that will support you and your family.

In addition to our health and financial plans, we also offer:

• Paid Parental Leave
• United Compassion Fund
• Employee Discount Program
• Career Development & Promotional Opportunities
• Additional Vacation
• Buy Up Program (US Only)
• Early Wage Access through Payactiv (US Hourly Only)
• Paid Sick Leave

An inclusive and welcoming culture Explore our comprehensive U.S. benefit offerings For Canadian benefits, click here

United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law.

If you need a reasonable accommodation at any point of the application process, please email [e-mail] for assistance.

At United Rentals, we proudly hire active duty members, veterans, reservists, and their families.

The values that define your service - leadership, discipline, integrity, and teamwork - are the same values that drive our success.

With many veterans already part of our team, we’re ready to help you transition into a rewarding career.

United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.

Founded in 1997, United Rentals is the largest equipment rental company in the world, with an integrated network of rental locations in North America, Europe, Australia and New Zealand.

In North America, the company operates in 49 states, every Canadian province and Puerto Rico.