Sales Development Associate

Catalyst Inc; Canada; Remote; CAD 51,000 - 63,000; Full time

Job summary

A mission-driven organization is seeking a Sales Development Associate to drive growth by qualifying and nurturing leads. This remote position focuses on B2B sales development, requiring strong communication skills and proficiency in CRM platforms. Ideal candidates will demonstrate initiative and a collaborative spirit. Join to help create inclusive workplaces that work for everyone.

Benefits

Flexible work hours

Generous paid time off

Tuition reimbursement

Comprehensive benefits

Qualifications

• 1–3 years of experience in B2B sales development or relationship management.
• Proficiency in CRM platforms is preferred.
• Comfortable using remote collaboration tools.

Responsibilities

• Evaluate inbound and outbound B2B leads.
• Identify and engage new prospects.
• Maintain Salesforce with accurate activity tracking.
• Support ongoing client engagement and satisfaction.

Skills

B2B sales development

Excellent communication skills

CRM proficiency

Detail-oriented

Solution-oriented approach

Familiarity with B2B SaaS

Tools

Salesforce

Microsoft Teams

Asana

Job description

Make your mark on the future of work and join Catalyst, a mission-driven organization advancing gender equity in workplaces around the world.

Since the 1960s, Catalyst has been at the forefront of making workplaces inclusive for all. We empower organizations to create systemic change through cutting-edge research, global communities, and actionable solutions. As workplaces evolve, we continue to meet the moment, helping companies navigate challenges and seize opportunities for progress.

Catalyst is a global organization with headquarters in New York and cohorts in Canada and Europe. Our agile workforce thrives on collaboration and delivers meaningful results from all over the world. Our mission inspires us every day: to make workplaces work for women. Because when workplaces work for women, they work for everyone. Guided by our core values — Respect, Collaboration, Accountability, and Impact — we create a culture where innovation thrives and meaningful change happens.

Catalyst works with organizations around the world to create more inclusive, equitable workplaces. Our Supporter network spans 42 industries across 14 countries, representing 24 million employees worldwide.

Our evolving benefits are designed to meet your needs at every stage of your live, ensuring you and your family are supported.

• Flexible workhours, hybrid NYC office, half-day Fridays
• Take time to recharge with a company-widewinter breakin December.
• Benefit from generouspaid time off—including your birthday!
• Accesscomprehensive benefits, from medical, dental, and vision coverage to supplemental insurance andbackup childcare.
• Grow your skills with formal and informal learning opportunities, plustuition reimbursement.
• Secure your financial futurewith a retirement plan, flexible spending accounts, and pre-tax commuter benefits.

The role

DEPARTMENT: Global Revenue and Supporter Success (GRSS)

REPORTS TO: Executive Director, US (GRSS)

LOCATION: Remote, East Coast

SALARY RANGE: $51,000 - $63,000 (Placement within this range is dependent upon experience and location)

SUMMARY OF RESPONSIBILITIES:

We are seeking a motivated, detail-oriented Sales Development Associate (SDA) to help drive our mission-driven growth. As an SDA, you will qualify and nurture B2B leads, generate new opportunities, and provide essential pipeline and sales enablement support. You will also play a key role in account management support, helping to ensure client satisfaction, retention, and expansion within existing partnerships. Your work will expand our reach, deepen relationships, and ultimately advance our mission to make workplaces work for women—and everyone.

ESSENTIAL FUNCTIONS:

• Lead Qualification & Follow-Up: Evaluate inbound and outbound B2B leads, ensuring strong alignment with ideal client profile and client needs
• Inbound Engagement: Promptly and thoughtfully follow up with all inbound leads.
• Outbound Prospecting: Identify and engage new prospects through proactive outreach (calls, email, LinkedIn, etc.).
• Pipeline Support: Schedule discovery and closing calls for senior team members.
• Deal Preparation: Create prep materials to equip the team for effective partnership conversations.
• CRM Management: Maintain Salesforce with accurate activity tracking, lead status, and pipeline updates.
• Sales Enablement & Supporter Impact: Schedule and prepare for discovery, strategy, and closing calls; capture and share key insights to inform follow-up actions.
• Support proposal development and renewal documentation, ensuring messaging and materials align with Catalyst’s value proposition.
• Partner with Relationship Managers to support ongoing client engagement, satisfaction, and renewal activities.
• Monitor partnership health, flag risks or opportunities, and help coordinate touchpoints to ensure seamless client experiences.

KNOWLEDGE AND SKILLS:

• 1–3 years of experience in B2B sales development, business development, or relationship management (experience in a nonprofit or mission-driven organization is a plus).
• Excellent written and verbal communication skills, with the ability to connect authentically across diverse stakeholders.
• Proficiency with CRM platforms (Salesforce experience strongly preferred).
• Highly organized, detail-oriented, and able to manage multiple priorities in a dynamic, fast paced environment.
• Strong initiative, solution-oriented and results driven approach.
• A mission-driven mindset with intellectual curiosity, persistence, and a collaborative spirit.
• Experience supporting C-level executives.
• Familiarity with B2B SaaS or tech sales.
• Comfort using remote collaboration tools (e.g., Teams, Asana).

Catalyst expressly prohibits any form of workplace harassment based on race and ethnicity, gender, gender identity or expression, sexual orientation, nationality, culture, religion, marital and family status, current unemployment status, physical and mental abilities, age, veteran status, genetics, or any other basis protected by federal, state, or local laws. Improper interference with the ability of Catalyst’s employees to perform their job duties may result in discipline up to and including discharge.

Individuals will be considered for positions for which they meet the minimum qualifications and are able to perform without regard to these protected categories. No potential candidates or employees will receive different treatment as relates to employment, including recruiting, hiring, placement, advancement, termination, layoff, rehire, transfer, leaves of absence, compensation, and training. Catalyst is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. If you require reasonable accommodation(s) to participate in the application or interview process, please contact [e-mail]

Catalyst is an organization increasingly representative of the varied races and ethnicities, genders and sexual orientations, religious and political beliefs, and abilities that comprise our world. Catalyst focuses on attracting, retaining, and advancing diverse talent because it makes us more effective, high-performing, creative, and resilient. If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you. We encourage candidates from all backgrounds to apply.