Sales Consultant

Dilawri Group of Companies; Surrey; On-site; CAD 45,000 - 75,000; Full time

Benefits offered by this job

Discounted vehicle program

Coaching & training programs

Health & dental plans

Wellness programs

Employee social events

Job summary

White Rock Honda, part of the Dilawri Group of Companies, is seeking a Sales Consultant to grow our dynamic sales team. The role focuses on cultivating customer relationships, promoting vehicle sales, and achieving departmental targets under a salary + commission model.

Reporting to the Sales Manager, you will maintain product knowledge, leverage referrals, and contribute to an exceptional guest experience. A strong track record in automotive sales and a valid BC license are preferred.

Qualifications

• Strong customer service skills and communication abilities.
• Proven negotiation skills with a track record of closing sales.
• Ability to build and maintain positive customer relationships.
• Initiative, self-motivation and a positive attitude.
• Strong organizational skills and ability to meet deadlines.
• Adaptability to changing processes and industry trends.
• Computer skills including MS Office and CRM platforms.

Responsibilities

• Follow up on all sales leads from various sources to maximize opportunity.
• Meet and exceed individual and departmental sales targets.
• Promote new business opportunities through prospecting and referrals.
• Deliver a superior customer experience by understanding client needs and ensuring satisfaction.
• Maintain strong product knowledge for all vehicle models and participate in training.
• Set monthly sales and productivity goals and plan to achieve them.
• Build and maintain rapport with customers for long-term relationships.
• Demonstrate negotiation skills to support successful sales outcomes.
• Accurately maintain customer and sales records in the systems.
• Collaborate with team members to ensure dealership performance.
• Uphold professionalism, punctuality, and reliability.

Skills

Customer service

Negotiation

Relationship building

Self-starter attitude

Education

Valid VSA License

Valid BC Driver’s License

Legally entitled to work in Canada

Tools

MS Office

CRM systems

Job description

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Dilawri Overview

Join Canada’s Largest Automotive Group

If you are looking to grow your career with an organization driven by excellence, integrity, and innovation, Dilawri offers an environment where people are supported and empowered to succeed.

Founded in 1985, Dilawri is Canada’s largest automotive group and one of Canada’s Best Managed Companies. Dilawri operates over 80 franchised dealerships, representing more than 35 of the world’s most respected automotive brands across British Columbia, Alberta, Saskatchewan, Ontario, Quebec, and Washington, DC.

With a team of more than 4,000 employees, Dilawri fosters a culture rooted in collaboration, accountability, and continuous learning. Our values of Excellence, Leading, Teamwork, Integrity, Innovation, and Giving Back guide how we work, how we lead, and how we serve our customers and communities.

Through the

Discover how you can build your career with

Position Overview

White Rock Honda is seeking a Sales Consultant to join our dynamic sales team. Reporting to the Sales Manager, this role plays a key part in driving dealership growth by cultivating customer relationships, promoting vehicle sales, and contributing to departmental performance goals. The Sales Consultant will represent Dilawri’s commitment to exceptional guest experience, product expertise, and a collaborative team culture.

This is a Salary + Commission position, with earnings primarily driven by commission.

Primary Duties And Responsibilities

• Follow up on all sales leads from various sources to maximize opportunity.
• Meet and exceed individual and departmental sales targets.
• Promote new business opportunities through prospecting and referral networks.
• Deliver a superior customer experience by understanding client needs and ensuring high satisfaction.
• Maintain strong product knowledge for all vehicle models; participate in available product training.
• Set monthly sales and productivity goals and develop plans to achieve them.
• Build and maintain rapport with customers to support long- term relationships.
• Demonstrate effective negotiation skills to support successful sales outcomes.
• Accurately maintain customer and sales records using computerized systems.
• Adapt quickly to sales processes and market changes within the automotive industry.
• Follow through on leads and ensure timely closing of sales.
• Collaborate effectively with team members to ensure strong overall dealership performance.
• Uphold high levels of professionalism, work ethic, punctuality, and reliability.

Qualifications Required

• Strong customer service skills with excellent verbal and written communication.
• Proven ability to negotiate, make sound decisions, and close sales effectively.
• Ability to build and maintain positive customer relationships.
• High level of initiative with a self‑starter, outgoing, and positive attitude.
• Strong organizational and procedural skills; ability to meet deadlines.
• Quick adaptability to new processes and industry developments.
• Competent computer skills, including Internet applications and MS Office.
• Vehicle product knowledge is an asset; manufacturer training is provided.
• Previous automotive sales experience is an asset.
• Valid VSA License.
• Valid British Columbia Driver’s License and a current ICBC Driver’s Abstract.
• Legally entitled to work in Canada.

About Dilawri

In addition to working with and learning from a team of leading professionals in the automotive industry, our benefits include:

• Discounted employee vehicle purchase program
• Job-specific coaching & training programs
• Comprehensive health & dental plans
• Employee wellness & assistance programs
• Employee social events

Build your career with a team that is driven by excellence, integrity and innovation.

Discover Dilawri.