Sales Consultant

Steve Marshall Group; Courtenay; On-site; CAD 45,000 - 65,000; Full time

Job summary

A leading automotive dealership in Courtenay is looking for a full-time Sales Consultant. The role involves guiding customers through the vehicle purchase process, generating leads, and building lasting relationships. Ideal candidates will possess strong communication skills and a customer-first approach. This position offers a competitive salary, health benefits, and comprehensive training in a team-oriented environment.

Benefits

Competitive salary

Health and dental plan

Comprehensive training

Employee Assistance Program

Company events

Qualifications

• Experience in sales or customer service is preferred.
• Valid driver’s license with a clean record required.
• Ability to work flexible hours, including evenings and weekends.

Responsibilities

• Guide customers through the vehicle purchase process.
• Proactively generate leads through networking.
• Maintain a strong understanding of vehicles and features.

Skills

Customer engagement

Lead generation

Strong communication skills

Relationship building

Results-driven

Education

High school diploma or equivalent

Post-secondary education in business, marketing, or related field

Tools

CRM systems

Microsoft Office

Digital sales tools

Job description

Courtenay Nissan is part of the Steve Marshall Group, which operates new, used, and RV dealerships throughout British Columbia and the US. We are an award-winning brand with more than 500 employees, and we are looking to add one more as a full-time Sales Consultant.

At Courtenay Nissan, we are dedicated to delivering exceptional service and building lasting relationships with our customers. As a respected name in the automotive industry, we strive for excellence in everything we do - from vehicle sales and service to customer support.

Role Summary

The Sales Consultant is responsible for guiding customers through the vehicle purchase process, from initial greeting to final delivery. This role requires a customer-first mindset, strong communication skills, and the ability to build trust while providing expert product knowledge. The ideal candidate thrives in a fast-paced environment, enjoys working with people, and is motivated to achieve sales goals while delivering an outstanding customer experience.

Key Responsibilities

• Customer Engagement: Welcome customers to the dealership, listen attentively to their needs, and create a positive, stress-free buying experience.
• Lead Generation: Proactively generate leads through networking, referrals, and community engagement activities.
• Product Knowledge: Maintain a strong understanding of the vehicles we offer, including features, pricing, incentives, and promotions.
• Sales Process: Guide customers through the sales process, including test drives, trade-in evaluations, and presenting financing or leasing options in collaboration with the Finance & Insurance team.
• Relationship Building: Develop and maintain lasting relationships with customers to encourage repeat business and referrals.
• Goal Achievement: Consistently meet and exceed sales targets, performance metrics, and customer satisfaction expectations.
• Team Collaboration: Work closely with the sales team, service, and finance departments to ensure a seamless and professional customer experience.
• Other Duties: Perform additional responsibilities relevant to the position as assigned.

Qualifications & Requirements

• High school diploma or equivalent; post‑secondary education in business, marketing, or a related field is an asset.
• Previous experience in sales, customer service, or the automotive industry preferred (training provided for the right candidate).
• Valid driver’s license with a clean driving record.
• Strong communication and interpersonal skills with a customer‑first approach.
• Proven ability to build rapport, establish trust, and deliver exceptional service.
• Results‑driven with a high level of initiative and motivation.
• Ability to work flexible hours, including evenings and weekends.
• Comfortable with technology, including CRM systems, Microsoft Office, and digital sales tools.

What We Offer

• Competitive salary.
• Health and dental plan upon completion of the probation period.
• Comprehensive on‑the‑job training and mentorship.
• Employee Assistance Program.
• Company events.
• Friendly, team‑oriented work environment.

How to Apply

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!

Our company is an equal opportunity employer. We are committed to creating a workplace that is free from discrimination and harassment and where everyone has a fair and equal chance to succeed.

We recruit, hire, train, promote, and make all employment decisions without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.

We believe diversity and inclusion make us stronger, and we are dedicated to building a culture where all employees feel respected, supported, and empowered.

If you require reasonable accommodation during the selection process, please let us know and we will work with you to ensure your needs are met in accordance with applicable laws.