Sales & Business Development Associate

Wolters Kluwer; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading software company is looking for a Business Development Specialist in Toronto to generate opportunities and drive sales growth in a designated territory. This role involves achieving sales targets, maintaining CRM records, and applying sales strategies to overcome objections. Candidates should have 2+ years of experience in business development and make a high volume of outbound calls. Fluency in French is preferred. This position offers opportunities to develop industry knowledge in the tax and accounting field.

Qualifications

• 2+ years of experience in business development, lead generation, or account management.
• Experience making 80-100+ outbound calls daily.
• Ability to work flexible hours to accommodate clients in different time zones.

Responsibilities

• Generate opportunities to drive new sales growth in designated territory.
• Achieve or exceed assigned sales targets and meet activity metrics.
• Document all activities in CRM system and follow a methodical sales process.

Skills

Business development

Lead generation

Sales techniques

CRM proficiency

Bilingual (French)

Tools

Salesforce.com

Job description

Overview

As a Business Development Specialist for Wolters Kluwer, your primary responsibility is to generate opportunities in order to drive new profitable sales growth within a designated open territory as necessary. The Business Development Specialist is responsible for learning and staying current on the comprehensive preparer market product line, prospect for new clients, and follow a methodical sales process. The Business Development Specialist is expected to represent Inside Sales- Center of Excellence and Wolters Kluwer within the industry and contribute to sales planning and forecasting activities.

Responsibilities

• Achieves or exceeds assigned sales targets
• Meets and exceeds weekly activity metrics
• Applies sales process and methods to present solutions to prospects, overcome objections, and use persuasive selling techniques to generate warm leads.
• Articulates value proposition of TAA NA
• Develops and maintains strong knowledge of full portfolio of assigned products and general knowledge of all TAA NA software offerings.
• Develop and maintains general knowledge of industry trends and competitive solutions
• Documents all activity in CRM system.
• Works with Inside Solutions Consultants (ISC) to hand off warm leads
• Learns and follows a comprehensive business development process,
  • Conducts business analysis prior to prospecting calls and identify opportunities.
  • Uses sales methods to prospect new leads and build pipeline for ISCs.
  • Presents value proposition to prospects using a consultative sales approach.
  • Versed in objection handling. Uses excellent listening skills and persuasive selling techniques to create opportunities.
• Manages time and resources effectively
• Contributes to business development planning, forecasting and marketing activities
• Performs other duties as assigned by the Manager.

Qualifications

• 2+ years of business development, lead generation, pre-sales, or account management experience within an inside sales environment, including:
• Experience developing and qualifying prospect lists
• Experience dialing a large volume of calls (80-100+ dials daily)
• Experience developing and executing business plans and forecasts
• Experience making outbound phone calls to prospective clients, identifying their needs and creating opportunities
• Ability to work flexible hours as clients are located throughout the US and multiple time zones
• Experience working with Salesforce.com or similar CRMs
• Experience using a Consultative B2B lead generation and business development approach
• Working in or with products/services related to the tax and accounting industry
• Understanding of tax-related rules, regulations & processes used within the tax preparation industry
• Understanding of tax, accounting or banking relationships a plus
• Experience working independently with a minimum amount of oversight
• Bilingual (French)

Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.