Sales Associate - Waterloo Honda

Autocanad; Waterloo; On-site; CAD 50,000 - 100,000; Full time

Benefits offered by this job

Competitive compensation

Vehicle purchase plan

Employee assistance

Paid holidays

Company events

Professional development

Job summary

Waterloo Honda, part of the AutoCanada dealership network, is seeking an Automotive Sales Consultant to guide customers through the vehicle purchase journey, online, by phone and in person.

You will leverage your exceptional communication and negotiation skills to match buyers with the right vehicle, finalize terms, and build lasting relationships. A minimum of 3 years in customer-facing roles is required, with a strong hunter mentality and proven sales track record.

Qualifications

• Must be 18 years or older to meet insurance requirements.
• Current CA-issued driver's license and acceptable driver's abstract.
• Pass a pre-employment background and MVR screen.
• Open availability for days, evenings, weekends, and some holidays.
• High school diploma or equivalent; bachelor's degree preferred.
• 3+ years in a customer-facing role; retail/sales/customer service experience preferred.
• Ability to meet physical demands (standing, walking, bending, etc.).
• Excellent verbal and written communication for emails and messages.
• Competitive spirit, drive, outgoing personality to meet monthly sales objectives.

Responsibilities

• Greet and assist customers in showroom, presenting a professional environment.
• Answer questions about new/used cars, performance, financing as subject matter expert.
• Use strong communication to build rapport and finalize payment terms.
• Maintain an up-to-date customer database to drive sales.
• Present cars through test drives, demonstrations, and walkthroughs.
• Leverage negotiation skills within dealership standards and policies.
• Send emails and calls to prospective buyers to secure appointments.
• Follow up with sold clients to earn repeat and referral business.
• Stay current on dealer group and manufacturer training.
• Other duties as assigned by store leadership.

Skills

Customer-facing

Communication skills

Negotiation

Relationship building

Education

High school diploma or equivalent

Bachelor's degree preferred

Job description

Salary Range: $50,000.00 To $100,000.00 Annually

Join the ride!

Waterloo Honda is proud to be apart of the AutoCanada dealership network. AutoCanada is the largest Canadianowned and publicly traded automotive dealer group operating in Canada and theUS. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success.

Our dealership Team Members are at the heartofour success, building long-lasting, trust-based relationships with customersacross Canada. Our national network provides opportunities and support to buildthe career that’s right for you. Working here is fast-paced, non-stop, and alittle unpredictable—and we love it.

Your area of focus.

The Automotive Sales Consultant interacts with customers online, over the phone and in-person to guide them through the vehicle purchase process.With your outstanding communication and listening skills, you’ll help our customers select their perfect vehicle, negotiate terms to ensure that payment options meet their lifestyles, budgets, and expectations all while focusing on providing an exceptional experience. Our ideal candidate has at least 3 years of customer-facing experience, a “hunter” mentality with the ability to stay self-focused, and an impressive track record of building relationships to retain customers.

What drives your day-to-day?

• Greet and assist customers entering the showroom floor, presenting a professional environment that supports automotive sales while ensuring customer satisfaction
• Answer questions about new cars, used cars, vehicle performance, applications processes and financing for the clientele acting as a ‘subject matter expert’
• Employ strong communication and interpersonal skills to build rapport when assisting potential customers with their vehicle selection and finalizing their payment terms
• Maintain an up-to-date customer database to drive current and future automotive sales for the dealership
• Present used and new cars through test drives, demonstrations, and dealership walk-throughs
• Leverage negotiation skills without compromising customer satisfaction to carry out the sales process following dealership standards and policies
• Send emails and make calls to prospective buyers in an effort to ensure that your daily calendar has the necessary amount of customer appointments to guarantee that productivity goals are being met
• Follow up with previously sold clients to earn repeat and referral business while maintaining the highest customer satisfaction standards possible, striving for perfection with each transaction
• Stay current on required dealer group and manufacturer training
• Other duties as assigned by store leadership

What are the must-haves…

• Must be 18 years of age or older to meet insurance requirements for operating a motor vehicle
• Possession of authorized documentation required to gain employment, in addition to having a current, valid CA-issued Driver’s License and acceptable Driver’s Abstract
• Must submit to and adequately pass a pre-employment background and MVR screen prior to employment
• Open availability to work days, evenings, weekends, and some holidays knowing that employees are required to stay until the customer’s purchase is complete and their satisfaction ensured
• High school diploma or equivalent required, bachelor’s degree preferred
• 3+ years of experience in a customer-facing role required with experience in retail, sales, marketing, and customer service being preferred
• Ability to meet the physical demands of the position, which includes: standing, sitting, walking, bending, crouching, reaching, lifting, etc.
• Excellent verbal and written communication skills with the ability to construct emails and messages in a professional and inviting manner
• Has the competitive spirit, drive, outgoing personality, consistency, and resilience to meet monthly sales objectives while following a daily work plan

The Perks.

• Competitive Compensation and Benefits Package
• Employee Vehicle Purchase & Service Plans
• Employee and Family Assistance Programs
• Paid holiday and flex time for full time AutoCanada employees
• Company-wide appreciation events and contests throughout the calendar year
• Professional development and the opportunity to grow your career

And those are just the basics. We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. As an equal opportunity employer, we actively support everyone in expressing themselves and reaching their full potential.

Compensation

The expected range of compensation for this position is $50,000 – $100,000 Commission — No base. This position is entirely commission-based and the expected compensation range reflects potential earnings based on historical performance and market conditions. Actual earnings will vary depending on individual performance, sales results, and other factors. No minimum or guaranteed level compensation is provided.

Can you picture yourself here already?

We hope so. It’s equally as important that you choose us as we choose you. Take a sneak peek at what we think makes this one of the best workplaces around.

Our commitment extends to reaching out to individuals from various backgrounds and identities. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities. AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities. If you need accommodation during the recruitment process, please inform your recruiter.