Sales Associate

Melanie Lyne; Winnipeg; Hybrid; CAD 28,000 - 36,000; Full time

Job summary

Laura Canada is seeking a friendly and professional Sales Associate in Winnipeg to deliver outstanding customer service for the Laura and Melanie Lyne brands. You will build long-term relationships, understand fashion trends, and drive store sales while maintaining product knowledge across locations.

You will work with a team to promote campaigns, manage POS transactions, and participate in inventory and staff meetings as required. Prior retail experience and strong communication are essential.

Qualifications

• Experience in a retail environment preferred.
• Excellent communication and interpersonal skills.
• Conducts oneself in a professional manner.
• Open to feedback and implements change in a timely manner.
• Demonstrates initiative on an ongoing basis.

Responsibilities

• Provide exemplary customer service by following Laura Canada service standards.
• Drive sales by assessing customer needs and adding on per brand guidelines.
• Demonstrate wardrobe styling by staying current on product knowledge and fashion trends.
• Develop customer relationships using Laura Canada’s Clientele Development tools.
• Promote the website, store CRM, loyalty program and marketing initiatives/events.
• Execute POS procedures accurately for sales, refunds, Ship to Home, etc.

Skills

Customer service

Sales

Communication skills

Interpersonal skills

Professionalism

Adaptability

POS system

Tools

POS system

Job description

Job Description

Posted Tuesday, September 1, 2026 at 5:00 a.m.

Join our team to achieve your full career potential!
We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine!
Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best.

Reports to: Store Manager

Department: Operations

Role Summary

The Laura Canada Sales Associate provides exemplary customer service to every client, has strong fashion awareness, is knowledgeable about our product and develops long-term relationships with customers.

Critical Functions

1. Customer Service

• Provides exemplary customer service by following the Laura Canada service standards.
• Drives sales by assessing the unique needs of customers and adding on in accordance with the Laura Canada service standards.
• Demonstrates strong wardrobing skills by assessing the unique needs of customers and keeping current on product knowledge, new arrivals, location of merchandise and fashion trends.
• Effectively develops customer relationships by applying Laura Canada’s Clientele Development tools.
• Promotes the website, store CRM, loyalty program and marketing initiatives/events in place.
• Executes all P.O.S. (Point of Sale) procedures accurately and efficiently (i.e. sales, refunds, Ship to Home, etc.), as required.

Additional Responsibilities

• Consistently maintains Laura Canada’s visual presentation, housekeeping and Health and Safety standards.
• Completes all assigned administrative functions with accuracy and in a timely manner.
• Supports store initiatives as directed.
• Adheres to all new and existing Company policies and procedures (i.e. Dress Code, Loss Prevention, Health & Safety and Human Resources).

Requirements

• Experience in a retail environment preferred
• Excellent communication and interpersonal skills
• Conducts oneself in a professional manner.
• Open to feedback and implements change in a timely manner.
• Demonstrates initiative on an ongoing basis.
• Positive attitude and confident
• Passion to keep learning, growing and adapting

Working Conditions and Environment

• Flexible to the hours of the business
• Minimum of 3 shifts per week (minimum 3-hour shift)
• Participates in inventory twice per year, all training sessions and staff meetings.
• Works in a standing/walking position.
• Lifts approximately 20-30 lbs of product/boxes, as required.
• Uses ladders as required.

Laura Canada is a family-owned retailer housing two iconic women’s fashion apparel brands, Laura and Melanie Lyne. Based in Laval, Quebec, we design, produce, market and sell our fashion collections across Canada.

We proudly employ over 2,000 dedicated team members and operate more than 140 retail store locations as well as operating laura.ca and melanielyne.com.

We attribute our success to the unwavering commitment of our teams to delivering outstanding customer experiences while embodying our shared values of integrity, respect, teamwork, performance, and passion.

At Laura Canada, we believe that delivering an outstanding customer experience is driven by our commitment to an outstanding employee experience.