Revenue & Marketing Manager - Hotel/Resort

JRoss Recruiters; Canmore; On-site; CAD 72,000 - 82,000; Full time

Benefits offered by this job

Performance bonus

Comprehensive benefits (100% premiums)

Career development

Location Canmore, Alberta

Job summary

JRoss Recruiters represents a Western Canadian hospitality group seeking an accomplished Revenue & Marketing Manager to drive commercial performance across Canmore and Whistler properties. The role focuses on revenue growth, strategic marketing initiatives and leadership with senior teams.

You will analyze market intelligence, develop pricing and marketing strategies, and partner with General Managers to optimize occupancy, ADR and profitability across the portfolio.

Qualifications

• Proven experience in hotel revenue management, commercial strategy or a related hospitality leadership role, ideally within a multi-property environment.
• Comprehensive understanding of hotel revenue metrics, forecasting, dynamic pricing, distribution management and revenue optimization.
• Strong analytical capabilities and proficiency in interpreting financial reports, performance data and market intelligence.
• Experience developing commercially focused marketing initiatives that support revenue generation and market share growth.
• Demonstrated ability to identify business opportunities, develop strategies and deliver measurable financial improvements.
• Strong communication and relationship management skills, with the confidence to influence decisions and collaborate with senior leadership.
• Excellent organizational skills, attention to detail and the ability to manage competing priorities independently.
• A proactive, resourceful and solutions-oriented approach, supported by sound judgment, integrity and accountability.
• Knowledge of the Canmore, Banff and Whistler hospitality markets would be considered an asset.

Responsibilities

• Develop and execute comprehensive revenue management strategies across three hotel properties, optimizing occupancy, ADR, revenue per available room (RevPAR) and profitability.
• Lead dynamic pricing, inventory optimization and demand forecasting initiatives to maximize revenue across varying market conditions and seasonal demand cycles.
• Analyze booking trends, market conditions, competitive positioning and historical performance to inform strategic revenue decisions.
• Monitor distribution channels, OTA performance and direct booking opportunities to optimize channel mix and profitability.
• Establish and monitor revenue performance metrics, providing regular forecasts, analysis and actionable recommendations to senior leadership.
• Proactively identify emerging market opportunities, potential risks and strategies to enhance revenue performance.
• Develop and execute commercially focused marketing strategies that support revenue objectives, strengthen brand positioning and drive demand.
• Identify opportunities to grow market share, attract new customer segments and maximize business across peak and shoulder seasons.
• Collaborate with property leadership to develop targeted campaigns, promotional strategies and revenue-generating initiatives.
• Evaluate marketing effectiveness, distribution performance and return on investment to inform future commercial decisions.
• Research market trends, competitor activity and evolving customer behaviour to identify opportunities for business development and revenue diversification.
• Bring innovative ideas and a results-oriented approach to improving commercial performance across the portfolio.
• Serve as a strategic commercial partner to property General Managers and senior leadership, providing revenue insights, recommendations and performance analysis.
• Align revenue and marketing strategies with operational priorities, financial objectives and broader business goals.
• Provide clear, data-driven reporting and communicate commercial recommendations with confidence and sound judgment.
• Build collaborative relationships across property leadership teams to support consistent execution of revenue initiatives.
• Demonstrate ownership and accountability for revenue performance, proactively identifying opportunities and driving initiatives through to implementation.

Skills

Analytical thinking

Strategic mindset

Communication skills

Relationship management

Leadership abilities

Organizational skills

Problem solving

Ownership accountability

Innovative thinking

Job description

An established and highly regarded hospitality group with a portfolio of distinctive hotels and resorts across Western Canada is seeking an accomplished Revenue & Marketing Manager to drive commercial performance, revenue growth and strategic marketing initiatives across three hotel properties in Canmore and Whistler. This is a key commercial role within a successful, multi-property hospitality organization, offering the opportunity to directly influence revenue strategy, market positioning and overall business performance. Working in partnership with senior leadership and property General Managers, the Revenue & Marketing Manager will be responsible for developing and executing strategies that maximize revenue, strengthen competitive positioning and identify new opportunities for growth.

The successful candidate will bring a strong foundation in hotel revenue management, combined with commercial acumen, analytical capabilities and a strategic approach to marketing. They will be confident interpreting market intelligence, evaluating performance and translating insights into initiatives that deliver measurable financial results. This opportunity is ideally suited to a proactive, independent professional who brings both discipline and creativity to revenue generation, thrives in a collaborative leadership environment and is motivated by the opportunity to make a meaningful commercial impact.

Description

Revenue Management & Commercial Strategy

• Develop and execute comprehensive revenue management strategies across three hotel properties, optimizing occupancy, average daily rate (ADR), revenue per available room (RevPAR) and overall profitability.
• Lead dynamic pricing, inventory optimization and demand forecasting initiatives to maximize revenue across varying market conditions and seasonal demand cycles.
• Analyze booking trends, market conditions, competitive positioning and historical performance to inform strategic revenue decisions.
• Monitor distribution channels, online travel agency (OTA) performance and direct booking opportunities to optimize channel mix and profitability.
• Establish and monitor revenue performance metrics, providing regular forecasts, analysis and actionable recommendations to senior leadership.
• Proactively identify emerging market opportunities, potential risks and strategies to enhance revenue performance.

Marketing & Business Growth

• Develop and execute commercially focused marketing strategies that support revenue objectives, strengthen brand positioning and drive demand.
• Identify opportunities to grow market share, attract new customer segments and maximize business across peak and shoulder seasons.
• Collaborate with property leadership to develop targeted campaigns, promotional strategies and revenue-generating initiatives.
• Evaluate marketing effectiveness, distribution performance and return on investment to inform future commercial decisions.
• Research market trends, competitor activity and evolving customer behaviour to identify opportunities for business development and revenue diversification.
• Bring innovative ideas and a results-oriented approach to improving commercial performance across the portfolio.

Leadership & Business Partnership

• Serve as a strategic commercial partner to property General Managers and senior leadership, providing revenue insights, recommendations and performance analysis.
• Align revenue and marketing strategies with operational priorities, financial objectives and broader business goals.
• Provide clear, data-driven reporting and communicate commercial recommendations with confidence and sound judgment.
• Build collaborative relationships across property leadership teams to support consistent execution of revenue initiatives.
• Demonstrate ownership and accountability for revenue performance, proactively identifying opportunities and driving initiatives through to implementation.

Requirements

The ideal candidate is an experienced hospitality revenue professional with strong business acumen, commercial judgment and a demonstrated ability to translate market intelligence into measurable results. They are highly analytical, strategically minded and comfortable taking ownership of revenue performance across multiple properties.

Equally important is an entrepreneurial mindset, with the confidence to challenge existing approaches, introduce new ideas and identify opportunities to strengthen business performance.

The successful candidate will bring:

• Proven experience in hotel revenue management, commercial strategy or a related hospitality leadership role, ideally within a multi-property environment.
• Comprehensive understanding of hotel revenue metrics, forecasting, dynamic pricing, distribution management and revenue optimization.
• Strong analytical capabilities and proficiency in interpreting financial reports, performance data and market intelligence.
• Experience developing commercially focused marketing initiatives that support revenue generation and market share growth.
• Demonstrated ability to identify business opportunities, develop strategies and deliver measurable financial improvements.
• Strong communication and relationship management skills, with the confidence to influence decisions and collaborate with senior leadership.
• Excellent organizational skills, attention to detail and the ability to manage competing priorities independently.
• A proactive, resourceful and solutions-oriented approach, supported by sound judgment, integrity and accountability.
• Knowledge of the Canmore, Banff and Whistler hospitality markets would be considered an asset.

Corporate Culture

This position offers the opportunity to play an influential commercial role within an established hospitality organization recognized for operational excellence, strong guest experiences and internal career development.

• Base Salary: $72,000 to $82,000, commensurate with experience.
• Performance Bonus: Opportunity to earn substantial bonus based on established performance objectives and KPIs.
• Benefits: Comprehensive benefits with 100% of premiums covered by the employer, effective from the first day of employment.
• Career Development: Opportunities for professional growth within an established, multi-property hospitality organization.
• Location: Canmore, Alberta.

This is an office-based position in Canmore, five days per week, with some flexibility potentially available for an exceptional candidate once established in the role.

For a commercially driven hospitality professional seeking greater influence over revenue strategy and business performance, this represents an opportunity to contribute to the continued success of a respected Western Canadian hospitality portfolio.