Revenue Enablement Manager

Hootsuite; Toronto; On-site; CAD 96,000 - 135,000; Full time

Job summary

Hootsuite is seeking a Revenue Enablement Manager to own enablement for its global seller community, translating GTM strategy into programs, playbooks, and coaching frameworks that accelerate quota attainment and pipeline growth.

The role collaborates with Marketing, RevOps, Product Marketing, and Sales Leadership to ensure field readiness, adoption of tools, and continuous learning across AEs, SDRs, and partner-facing roles.

Qualifications

• 8+ years in sales enablement, sales training, or quota-carrying sales in a B2B SaaS company.
• Experience designing and delivering enablement programs with measurable impact on ramp time, quota attainment, or win rates.
• Experience with AI-powered GTM tools and integrating them into seller workflows.
• Familiarity with major sales methodologies (MEDDIC, Command the Message, Challenger, Value Selling).
• Proven ability to work cross-functionally with Sales Leadership, Product Marketing, and RevOps.

Responsibilities

• Develop and maintain sales playbooks, talk tracks, frameworks, and competitive assets with Marketing.
• Translate GTM positioning into practical training programs for active pipeline generation.
• Build and manage a coaching cadence for the seller community, leveraging AI to surface insights and gaps.
• Design and deliver enablement programs for launches, GTM plays, and strategic initiatives with Marketing, RevOps, and Sales Leadership.
• Partner with RevOps to drive adoption of new tools and CRM workflows, translating changes into clear learning experiences.
• Maintain a continuous learning rhythm for tenured sellers through micro-learning and peer-led sessions.
• Establish and track enablement metrics tied to seller performance and iterate based on data.
• Serve on Revenue Enablement Council and align initiatives across GTM.
• Perform other related duties as assigned.

Skills

Sales Enablement

Sales Training

GTM Strategy

Cross-functional Collaboration

Coaching Cadence

AI-powered Tools

Analytics & Metrics

Tools

Salesforce

LMS Platforms

Highspot

Accord

Job description

We're looking for a Revenue Enablement Manager for our Sales Office to own the enablement experience for Hootsuite's global seller community of Account Executives, Sales Development Representatives, and partner-facing roles. This is a hands‑on, high‑impact position responsible for translating Hootsuite's enterprise Go-To-Market strategy into the programs, content, and skills that give our sellers a competitive edge. This role works at the intersection of strategy and execution building the programs, playbooks, coaching frameworks, and learning systems that directly influence how quickly and effectively our sellers perform. The measure of this role is field impact: quota attainment, pipeline, and win rates. This role is open in USA and Canada in provinces and states we can legally hire in and will report into the Chief of Staff, Revenue.

What You’ll Do

• Develop and maintain sales playbooks, talk tracks, frameworks, and competitive assets in close partnership with Marketing, ensuring sellers always have current, field-tested materials at the moment they need it.
• Translate Hootsuite's GTM positioning and value‑based selling methodology into training programs that are practical, repeatable, and directly applicable to driving active pipeline.
• Build and manage a coaching cadence for the seller community, leveraging AI to surface conversation intelligence insights, identify skill gaps, and create targeted coaching interventions in partnership with frontline sales managers.
• Design and deliver enablement programs for operational launches, GTM plays, and strategic initiatives in coordination with Product Marketing, RevOps, and Sales Leadership to ensure field readiness ahead of each launch.
• Partner with RevOps to drive adoption of new tools, processes, and CRM workflows, translating operational changes into clear, field‑facing learning experiences that minimize friction and accelerate uptake.
• Maintain a continuous learning rhythm for tenured sellers through micro‑learning, peer‑led sessions, and skills clinics that reinforce messaging, sharpen technique, and build confidence in competitive deals.
• Establish and track enablement metrics tied to seller performance such as program completion, methodology adoption, and pipeline contribution and iterate programs based on field data and manager feedback.
• Serve as an active member of the Revenue Enablement Council, contributing field insights and ensuring seller‑facing initiatives are properly sequenced, scoped, and communicated across the GTM organization.
• Perform other related duties as assigned

What You’ll Need

• 8+ years of experience in sales enablement, sales training, or a quota‑carrying sales role within a B2B SaaS company. Background in consulting or strategic advisory is a major plus.
• Demonstrated experience designing and delivering enablement programs with measurable impact on ramp time, quota attainment, or win rates
• Experience with AI‑powered GTM tools, including conversational intelligence platforms, AI‑assisted content generation, and personalized learning systems, with a practical understanding of how to integrate these tools into seller workflows to drive adoption and performance.
• Strong working knowledge of enterprise sales methodologies (e.g., MEDDIC, Command the Message, Challenger, Value Selling) and the ability to apply them in practical field contexts
• Experience leveraging Gong or equivalent conversation intelligence platforms to analyze seller performance and build coaching programs
• Familiarity with Salesforce, LMS platforms, and modern sales content management tools (e.g., Highspot, Accord)
• Proven ability to work cross‑functionally with Sales Leadership, Product Marketing, and RevOps to build programs that land in the field
• Strong facilitation and communication skills. Equally effective designing an asynchronous learning module and running a live workshop with a room full of senior AEs

WHO YOU ARE:

• Solution seeker: You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked.
• Lifelong learner: You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t.
• Resilient adapter: In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity.
• Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information.
• Critical challenger: You have the trust in your team to ask difficult questions in order to get to the best end result.
• Active communicator: You listen actively and communicate ideas and information clearly, inclusively, and proactively.
• Integrated thinker: You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals.
• Accountable owner: You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes.
• Bar‑raiser: You step up to help your team grow and succeed, even when that means going beyond what might be expected.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.

This posting is for a current vacancy for which we are actively hiring.

Canada Pay Range For This Role:

$96,100 CAD - $134,700 CAD

Note. The below pay range represents the base pay for this position. Variable Pay. In addition, the role is eligible for Hootsuite’s Sales Compensation Program. Candidates who advance will receive further details during the interview process.

Canada Pay Range For This Role:

$96,100 CAD - $125,000 CAD

Note. The below pay range represents the base pay for this position. Variable Pay. In addition, the role is eligible for Hootsuite’s Sales Compensation Program. Candidates who advance will receive further details during the interview process.

US Pay Range For This Role:

$102,300 CAD - $143,300 CAD

Use of AI in Hiring

Hootsuite uses artificial intelligence (AI) to support our recruitment process. These tools may assist with screening and assessing applicants and / or summarizing interview feedback. All final hiring decisions are made by human decision‑makers who use their professional judgement to review and evaluate relevant candidate information in addition to AI outputs. For more information about how we use AI and your rights, please see our Careers Privacy Policy.