Retention Specialist

Dermalogica Canada Ltd.; Toronto; On-site; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Competitive base

Monthly product allocation

Company-provided laptop

RRSP matching

Health, vision, dental coverage

Maternity/paternity top-up & fertility

Paid time off and personal days

Fitness subsidy

Mental health support tools

Job summary

Dermalogica Canada Ltd. is seeking a CRM/Retention Marketing Specialist in Toronto to own the monthly CRM calendar across Email, SMS, and Push while expanding into WhatsApp.

You will design and optimize automated flows and high-impact campaigns, and advance hyper-targeted segmentation using LTV and behavioral triggers. You will also establish a rigorous data reporting cadence, use AI-driven tools for analysis and copywriting, and act as a power user for Shopify, Klaviyo, GA4, and RetentionX to

Qualifications

• 3-4 years CRM/Retention experience, ideally in D2C/consumer goods.
• Proven expertise in structured A/B testing and multivariate testing with ROI.
• Evidence of improving Retention Rate and Returning User Growth.
• Expert mastery of Klaviyo and Shopify; deep GA4 knowledge; RetentionX or similar.
• Ability to derive insights from data and understand why customers stay or churn.
• Experience using AI tools for copywriting, data analysis, or workflow automation.
• Bilingual EN/FR is an asset.

Responsibilities

• Own the monthly CRM calendar across Email, SMS, and Push and expand into WhatsApp and growth channels.
• Design and optimize automated flows (welcome, post-purchase, win-back) and high-impact campaigns.
• Build hyper-targeted segments using LTV, purchase frequency, and behavioral triggers.
• Establish a weekly/monthly data reporting cadence and translate data into actionable insights.
• Act as power user for Shopify, Klaviyo, GA4, and RetentionX to ensure seamless data flow.
• Collaborate with design to test layouts and CTAs to drive revenue.

Skills

CRM

Retention marketing

AB testing

Multivariate testing

AI copywriting

Klaviyo

Shopify

GA4

RetentionX

Bilingual EN/FR

Tools

Klaviyo

Shopify

GA4

RetentionX

Job description

Key Responsibilities

• Omnichannel Strategy: Own the monthly CRM calendar across Email, SMS, and Push. Lead the expansion into new channels, specifically WhatsApp and other emerging growth initiatives
• Relentless Optimization: Establish a culture of "test and learn." You will be responsible for a continuous A/B testing roadmap, validating everything from creative assets and copy to audience segments, subject lines, and optimal send times
• Campaign & Flow Management: Design, build, and optimize complex automated flows (welcome series, post-purchase, win-back) and high-impact manual campaigns
• Advanced Segmentation: Move beyond basic demographics to hyper-target consumer cohorts based on LTV, purchase frequency, and behavioral triggers to maximize conversion

• Data Analysis & Reporting: Establish a rigorous reporting cadence (weekly/monthly), translating raw data into actionable insights. You will use AI-driven tools to predict churn and optimize performance

• Technical Integration: Act as the power user for our tech stack, ensuring seamless data flow between Shopify, Klaviyo, GA4, and RetentionX
• Creative Eye: Partner with design teams to ensure high-aesthetic standards while rigorously testing layouts and CTAs to prove out the elements that actually drives revenue

Qualifications

• 3-4 years of dedicated CRM/Retention experience, preferably within the D2C or consumer goods space.
• Proven expertise in structured A/B testing and multivariate testing with the ability to articulate statistical significance and ROI.
• Tangible evidence of driving Retention Rate improvements and increasing Returning User Growth.
• Expert-level mastery of Klaviyo and Shopify. Deep familiarity with GA4 and RetentionX (or similar LTV platforms) is essential.
• You don't just see numbers; you see patterns. You have an obsession with understanding why a customer stays or leaves.
• Experience leveraging AI tools for copywriting, data analysis, or workflow automation.
• Bilingual (English/French) is considered an asset.

Why Join Us?

You will have the autonomy to build a world-class retention program. We value data over opinions and evidence over assumptions. If you are a technical marketer who refuses to settle for "good enough" and is always looking for the next 1% gain in performance, we want to hear from you.

• Competitive base
• Monthly product allocation
• Company-provided laptop
• RRSP matching
• Comprehensive health, vision, and dental coverage
• Maternity/paternity top-up & fertility benefit
• Paid time off and personal days
• Fitness subsidy
• Mental health support tools

At Dermalogica, we champion the success of skincare professionals through innovation, education, and a commitment to excellence. Join us and be part of a mission-driven brand that puts people first.

Our commitment to you:

Dermalogica is committed to diversity and inclusion to enhance our business outcomes and create a brighter future for our diverse employees, global consumers, partners, and communities.

We welcome applications from visible minorities, individuals with disabilities, and members of the LGBTQ2+ community and encourage applicants to self-identify.

All Canadians have the right to equality in the workplace.

who we are:

Dermalogica continues to dominate the professional skin care industry with distribution in over90 countries.Known worldwide as the premiere Skin Therapist's choice for offering the most respected professional skin care line, we are also recognized for our renowned postgraduate education.

Our entrepreneurial spirit, hands-on environment and fast-paced culture encourages employees to be their best, bringing innovative solutions to reach the skin care professional and consumer. We are highly energetic, passionate, and results oriented. You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.

The challenge is to build on the legacy of our brand, our experienced team, and our industry leading education to deliver profitable growth. One of the key elements for our success, and critical for our growth, is bringing in the right people to join our team.We invite you to come and make a difference and grow your career with the global leader in skin care.