Research and Marketing Technician

Corporation of Haldimand County; Cayuga; On-site; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Hybrid work options

Wellness programs

Free parking

Safe & friendly work culture

Job summary

Haldimand County is seeking a Research and Marketing Technician to support the Economic Development and Tourism Division. The role involves coordinating business services, operations and marketing initiatives to promote growth and investment in Cayuga, ON.

The incumbent will assist in program promotion, stakeholder engagement and data-driven reporting while working in a hybrid environment with a focus on community development and economic impact.

Qualifications

• University undergraduate level – four years or equivalent (relative to area of responsibility – planning, economic development, marketing or business)
• Minimum 3 years, up to 4 years current related experience (work/co-op/volunteer)
• Experience with customer relationship management, marketing, business, sales and/or related employment is preferred

Responsibilities

• Assist in coordinating business services, functions and operations for Economic Development and Tourism
• Provide marketing support for programs, projects and initiatives
• Produce reports and presentations for internal stakeholders and Council
• Manage content on Tourism Haldimand.ca and BusinessHaldimand.ca
• Demonstrate commitment to equitable workplace practices

Skills

Interpersonal Communication

Critical Thinking

Digital Literacy

Education

University undergraduate level — four years or equivalent

Tools

CRM

MS Office

Job description

Closing: September, 27, 2026 at 4:30 p.m.

The Role

Research and Marketing Technician

This is apermanent full-time role at Haldimand County, with an hourly compensation range of $33.419 to $38.687.

The Opportunity

In this role you will provide technical and administrative support to the Economic Development and Tourism Division by coordinating business services, operational activities, and marketing initiatives. You will help promote, attract, retain, and grow business and tourism opportunities across Haldimand County, contributing to economic growth, employment, community investment, and an enhanced quality of life for residents.

The Perks

• Hybrid work options
• Wellness programs
• Free parking
• Safe & friendly work culture

Haldimand County

Haldimand County is a single-tier municipality with a dedicated team of professionals committed to delivering exceptional services to our citizens. With a focus on excellence, our county stands as an outstanding place to work and live. By joining our dynamic team, you open the door to a rewarding career where we prioritize the health and wellness of our employees, their families, and the communities we serve.

At Haldimand County, we believe in the Net Better Off philosophy . This means we’re passionate about helping our staff thrive and advance in an equitable workplace.

Job Description

Research and Marketing Technician, Economic Development & Tourism

Vacancy: Yes

Employer Group: CUPE Local 4700 (Haldimand)

Reporting to: Manager, Economic Development & Tourism

Grade: 8

Wage Range Hourly: $33.419 - $38.687

Position Status: Permanent full‑time

Location: Cayuga, ON (Haldimand County Administration Building)

Core Competencies

• Interpersonal Communication
• Critical Thinking
• Digital Literacy

Position Summary

The incumbent will provide technical assistance to the Manager, Division and other Departmental staff. They will coordinate business services, functions and operations related to the Economic Development and Tourism division and provide marketing support for all programs, projects and initiatives. This role will assist in the promotion of business and tourism development and retention in Haldimand County with the goal of producing economic benefit through assessment and growth, employment, increased social development as well as contributing to an enhanced quality of life for residents.

Qualifications, Knowledge, and Skills

Education

• University undergraduate level – four years or equivalent (relative to area of responsibility – planning, economic development, marketing or business)

Experience

• Minimum 3 years, up to and including 4 years current related experience (work/co-op/volunteer)
• Experience in customer relationship management, account management, marketing, business, sales and/or related employment is preferred
• Certificate in Economic Development is considered an asset

Or equivalent to the above

Knowledge/Skills

• Good understanding of municipal government, its operations and services.
• Sound technical knowledge relative to responsibilities.
• Good knowledge of business and legal processes and financial management methods to assist prospectiveinvestors with the development of their projects in Haldimand County.
• Interpersonal skills to establish and maintain relations with others (potential investors, County staff, peers within other organizations, various agencies/organizations and various levels of government - municipal, provincial and federal).
• Demonstrated research, analytical, problem solving and decision‑making skills to enable the assessment of issues/situations, develop options and make recommendations and/or decisions when/as required within scope of authority.
• Communication skills (listening, writing, verbal) to provide clear information/responses to inquiries ensuring solid understanding of Haldimand County requirements and to assist Division staff to influence, persuade potential investors.
• Provide relevant and timely information to staff and the public in a tactful and professional manner with the ability to assess concerns, complaints and issues, and develop approaches to effectively problem solve or manage conflict.
• Ability to track statistics, prepare reports, correspondence, documentation etc. required to track success, highlight areas for improvement and the development of future plans.
• Ability to make decisions that enable effective and efficient program delivery and develop innovative implementation approaches.
• Time management/organization skills to identify priorities, re‑arrange work if required to meet identified deadlines.
• Valid Ontario Driver’s License and access to a reliable vehicle.
• Sound knowledge of economic development principles, practices, programs and contacts.
• Creative abilities to develop and design written materials, promotional material, videos and knowledge of effective marketing and advertising methods.
• Must have ability and skill dealing with confidential issues.
• Proven initiative to work independently and as a team member, with minimal direction, to resolve issues without forwarding them to the immediate supervisor and to identify issues and initiate activities to resolve them.
• Excellent customer service skills in terms of a timely response to issues, proactive communication and problem resolution.
• Expertise creating and executing divisional marketing including digital and traditional platforms.
• Demonstrated experience working in a cooperative team environment involving internal and external stakeholders, tight deadlines and challenging levels of expectation.
• Ability to be flexible and willing to embrace change.
• Ability to work remotely and conduct day to day work virtually as required.
• Technology Aptitude
  
  • Demonstrated ability to use desktop or department/division specific software packages on their own or combine information from different software packages to get the desired result.
  • Intermediate knowledge of MS Office (Word, Excel, Outlook, PowerPoint).
  • Solid understanding of the software to enable the incumbent to know the best tool to do the job efficiently.
  • Knowledge to utilize software to develop quality reports, professional looking presentations, publications and/or to develop complex spreadsheets for analysis or presentation of data (including use of formulae).
  • Be proficient in a wide range of social media and website applications to support divisional marketing requirements including but not limited to Facebook, Facebook Business Suite, Google My Business, and Instagram etc.
  • Ability to utilize digitized mapping systems.
  • Demonstrated experience in the use of Adobe Acrobat to convert and create fillable electronic forms.
  • Thorough understanding and knowledge of digital/electronic forms.
  • Thorough understanding of website content management platforms and development of best practices.

Responsibilities

The incumbent is responsible for, but not limited to:

Corporate

• Assist with the formulation and implementation of business attraction, development and retention strategies, programs and initiatives.
• Promote Haldimand County as an area for business development and investment through networking, conferences, public/private/volunteer partnerships and developing strong working relationships with peers in government organizations.
• Practice effective public relations to sustain the positive image of the Corporation of Haldimand County.

People

• Liaison with local and external industry, businesses and commercial clients interested in developing and/or expanding an operation or business.
• Provide timely and thorough advice, information and assistance to support these efforts.
• Represent the Division at relevant meetings, including site visits that are periodically after hours and on weekends – examples include Tourism Outreach activities, Chamber/BIA meetings, tradeshows and community events.
• Liaise with relevant divisions, departments, provincial ministries and federal departments, outside agencies, neighbouring destination management organizations and other groups and maintain regular contact with the public on matters related to economic development and tourism.

Timeline

• Time management/organizational skills to identify priorities, re‑arrange work if required, and to meet identified deadlines.

Money/Asset

• Monitor expenditures of assigned accounts.
• Assist in the development of budgets to support the annual marketing plan.

Functional

• Provide research and data analysis support to the Division and various committees including Business Development and Planning Advisory Committee, Agricultural Advisory Committee, Haldimand Business and Tourism Network.
• Act as a Departmental resource to promote the creation and coordination of municipal business recruitment related infrastructure such as business parks, services, facilities, amenities, and programs including the identification of areas that should be safeguarded for business development.
• Contribute to the development of appropriate policy alternatives and recommendations relative to Economic Development for Division’s staff’s consideration/review.
• Assist with the application of legislation and regulations relevant to work undertaken by the Divisions, including relevant corporate policies.
• Administration of contracts related to projects or services of the Division pertaining to economic development and tourism development.
• Research and prepare draft documentation to/for Division staff and Management on current projects, conditions, issues, making recommendations as required.
• Maintain expertise at a high level by attending courses, seminars, conferences, by undertaking selected readings, and by liaising/networking with organizations, agencies and peers.
• Receive, review, track and respond to inquiries, concerns requests for information and public feedback and provide the appropriate response as required.
• Ensure that the Division goals and objectives are always considered while work is being performed.
• Prepare reports and deliver presentations to Council, Committees and Senior Management as required.
• Undertake tasks/work assignments as directed by the Manager and/or divisional staff.
• Responsible for collection, tracking, organizing, compiling analysis and maintenance of data including but not limited to visitor data collection, property inventory, community profile data, investment requests, business data that contains statistics and other relevant information for the Economic Development and Tourism division using a variety of tools and approaches.
• Develop and track performance measurements for the division.
• Writing grant proposals and award applications as required.
• Undertakes projects such as sector specific research, cluster studies and economic impact analysis.
• Conducts research on best practices for economic sustainability, analyzes economic trends and uses considerable judgement to make recommendations.
• Produces statistical, sectoral and economic reports in support of the division’s objectives.
• Creates and maintains a reference library of relevant technical information such as federal, provincial, regional and municipal business and economic development related organizations, publications and statistical information related to business and economic development.
• Undertake analysis to provide information such as decline in vacancy rates, land absorption rates and trends over time.
• Advise the Division Manager and staff of issues and policies related to business recruitment, retention, skills training, servicing and marketing strategies, land availability and community improvement.
• Manage all content on the Tourism Haldimand and Business Haldimand webpages.
• Oversee the design and production of Economic Development and Tourism promotional materials including multimedia, print and digital advertising campaigns, publications, promotional items, information packages and other resources and materials to meet Haldimand County initiatives.
• Responsible to develop and coordinate the Economic Development and Tourism marketing plan.
• Explore new ways to engage and identify new opportunities to reach target markets, key economic sectors and potential investment opportunities.
• Source and oversee the acquisition of new photos and videos for the purposes of marketing.
• Support the Division with the coordination of key communication including but not limited to: media releases, notices, advertisements, radio advertisements, email communications, management of the divisional content on BusinessHaldimand.ca and TourismHaldimand.ca in accordance with County policies and procedures.
• Develop, track and report on performance/success metrics and annual targets to assess the effectiveness of marketing programs and initiatives including monitoring analytics and reporting outcomes of social media and other online campaigns.
• Assemble investor and business-related packages to support economic development efforts, marketing employment lands and sector specific opportunities.
• Actively participate in and provide support for special projects.
• Provides project management oversight for primary research projects including:
  • Manages market research projects including the development of project plans, statement of work, within research approaches and methodologies;
  • Summarizes findings and implications of research and develops product and tools to disseminate findings.
• Develops and implements the logistics and coordination of events such as but not limited to the Business Excellence Awards, Small Business Week, Workshops/Training and public open houses.
• Assist in the administration and maintenance of the Community Improvement Plan financial incentive plans.
• Draft improvements to existing Community Improvement Plan.
• Coordinate the administration, marketing and replacement of signage through the County's Signage Program.
• Coordinate all film inquiries, patio inquiries and other similar programs.
• Actively participate in and provide support for special projects.
• Manage and coordinate tradeshows, trade missions, real estate and other marketing and promotional events.
• Maintains, updates and files a variety of records.
• Supervises the inquiry fulfilment for the website, toll-free telephone line, various email accounts and provide customer service to meet industry standards for the Economic Development and Tourism division.
• Responsible for ongoing enhancements to the internal customer relationship management system.
• Coordinate inventory, shipments and receipts of print materials (e.g., Brochures, maps) inbound and outbound to various locations within Haldimand County and externally. Communicate with other tourism offices and government contacts, tracking shipments, coordinating deliveries and disposal/recycling of surplus or expired inventory.
• Ensure required divisional databases are current and maintained. These include but are not limited to - the existing CRM (Customer Relationship Management) software, business listings, and product inventory.

Demonstrate commitment to the Haldimand County Code of Conduct.

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the job.

Working Conditions

• Regular Business Hours are Monday through Friday (8:30 a.m. – 4:30 p.m.)

Haldimand County envisions all County staff to possess a high degree of Ethical Behaviour & Professionalism, Political Acumen, Relationship Management, Credibility, Flexibility & Adaptability, Empathy & Compassion, Entrepreneurship, and Customer Service.

Haldimand County is an equal‑opportunity employer that strives for inclusivity and belonging for all. Accommodation is available at any stage of the hiring process to applicants with differing abilities. If you require accommodation at any stage of the hiring process, please contact us at [e-mail].

We thank you for your interest in working for Haldimand County. Only candidates selected for an interview will be contacted.

Haldimand County
53 Thorburn Street South
Cayuga, Ontario
Canada, N0A 1E0

After hours (Road, Sewer, Water or Park & Public Facilities Emergencies): 1-888-849-7345