Research and Insights Manager, Ads Marketing Sellside - Google - Toronto, ON

Google; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading global technology company in Toronto is seeking a Research and Insights Manager for Ads Marketing. In this full-time role, you'll leverage market research and data analysis to deliver strategic insights that drive marketing recommendations. You will support the ads business by translating complex business challenges into actionable recommendations, while also managing research projects and collaborating with key stakeholders. A solid background in both qualitative and quantitative research methods is essential for success.

Benefits

Comprehensive benefits program

Competitive compensation

Professional growth opportunities

Qualifications

• 3+ years of experience designing, scoping, executing, and delivering research and analysis projects.
• Experience managing research and measurement agencies.
• Experience translating business problems into research questions.

Responsibilities

• Design, execute, and analyze qualitative and quantitative research for ads marketing.
• Collaborate with marketing and sales leadership on go-to-market strategies.
• Translate research findings into actionable marketing recommendations.

Skills

Data analysis

Market research

Research methodology

Cross-functional collaboration

Strong communication

Education

Bachelor’s degree in a research or quantitative field

Tools

SQL

Job description

As a Research and Insights Manager, Ads Marketing Sellside with Google in Toronto, ON, you will work at the intersection of market research, data analysis, and ads marketing strategy. You will help translate complex business problems into clear research questions and turn research results into actionable marketing recommendations that support Google’s Ads business.

In this role, you will be part of the Global Market Insights (GMI) team, working with Google’s internal data and external research vendors to design programs that are methodologically robust and tailored to ads marketing’s business questions. You will focus on the sellside of Google’s ads business, developing research that proves the value of Google’s business generation solutions for publishers and supports Google as a trusted supply partner for agencies.

About the role: Research and Insights Manager, Ads Marketing Sellside

As a Research and Insights Manager in ads marketing, you will contribute to the design, execution, and analysis of qualitative and quantitative research across Google’s Ads products. You will run message tests, qualitative and quantitative studies, and ads effectiveness research, then share key insights with Marketing and Sales leadership to inform go-to-market strategies and positioning.

A core focus of this role is keeping ads marketing and sales teams informed about consumer and customer behaviour and perception changes so that ad sales and ads marketing GTM stay aligned with market needs. You will build cross‑functional partnerships, ensure research designs match business objectives, manage timelines with stakeholders and vendors, and deliver findings as clear, compelling claims that enable sales and marketing teams at key business moments.

Benefits and Salary

This full‑time position offers a competitive compensation package that reflects your experience, skills, and impact on Google’s ads marketing strategy. In addition to base pay, Google provides a comprehensive benefits program designed to support employee well‑being, professional growth, and work‑life balance, along with the opportunity to work on high‑impact projects in a global organisation.

Requirements / Skills

• Bachelor’s degree in a research or quantitative field (e.g., Social Sciences, Statistics, Mathematics, Bioinformatics, Economics) or equivalent practical experience.
• 3+ years of experience designing, scoping, executing, and delivering research and analysis projects.
• 3+ years of experience translating business problems into research questions and turning research findings into marketing recommendations.
• Experience managing research and measurement agencies.

Preferred qualifications

• 3+ years of experience with qualitative research methods and approaches.
• 3+ years of experience with sampling, survey writing, and survey data analysis, including weighting and assessing data quality.
• 3+ years of experience designing experiments, analysing experimental data, and summarising findings.
• Experience analysing and manipulating data sets and turning insights into presentations for business stakeholders.
• Experience with data querying languages (e.g., SQL) and tools to work with data sets.
• Experience in the advertising technology sector, especially with sellside platforms (SSPs, ad servers) or publisher business generation strategies.

How to Apply

If you have a strong background in research, insights, and marketing analytics and experience with sellside or publisher‑focused advertising solutions, you can apply directly through Google’s careers site. Review the full job description, confirm that your experience aligns with the responsibilities and qualifications, and submit your application online with an up‑to‑date resume and any supporting information.

Know someone who might be interested? Share this Research and Insights Manager opportunity with professionals in your network who have a strong background in research, insights, and ads marketing, and help them explore a career with Google in Toronto.

AI‑generated summary and tips to help you highlight your strengths effectively.

If you are considering this Research and Insights Manager, Ads Marketing Sellside role, focus your application on how you turn data and research into clear, actionable recommendations for marketing and sales teams. Highlight projects where you translated complex business problems into research questions, designed the right methodology, and then delivered insights that directly informed go‑to‑market strategy, messaging, or positioning.

Showcase your experience across both quantitative and qualitative methods: survey design and sampling, experiment design, lab or observational studies, and analysis of large data sets. Concrete examples of how you worked with research vendors, evaluated data quality, and presented findings to senior stakeholders will help demonstrate your ability to manage end‑to‑end research programs.

Since this role focuses on the sellside of the ads business, emphasise any experience with SSPs, ad servers, publisher monetisation, or business generation strategies. Connect your background in research and analytics to how publishers, agencies, and platforms make decisions. Strong storytelling, structured thinking, and the ability to summarise complex results into simple claims for sales and marketing teams will make your profile stand out.