Remote Web Projects Lead — UX & CRO Strategist

Bilinguallink; Nanaimo; Remote; CAD 70,000 - 100,000; Full time

Job summary

Brafton, a global content marketing firm, seeks a Web Projects Lead to guide website redesigns with user experience and conversion in mind. You will collaborate with UX, marketing and development teams, leveraging analytics and CMS tools to deliver goal-driven sites for clients across Canada.

As a senior contributor, you’ll refine information architecture, run user journeys and oversee testing programs to improve engagement and outcomes. Remote, full-time contract position.

Qualifications

• Bachelor’s degree preferred.
• Minimum two years of relevant work experience preferred.
• Excellent written and verbal communication.
• Exceptional writing skills.
• Proficiency with spreadsheets.
• Knowledge of the evolving digital search landscape and content marketing.
• Knowledge of website design and UX best practices.
• Technical knowledge of WordPress and other CMS.

Responsibilities

• Lead website redesign projects with UX and CRO focus.
• Analyze site analytics to inform strategy.
• Develop navigation, IA, and content structure.
• Review content and provide feedback for quality.
• Collaborate with design and development teams.
• Coordinate with CSO and project manager on tasks.
• Support brand messaging and client communications.
• Contribute to A/B and multivariate testing planning.
• Track projects in the project management app.
• Ensure work aligns with client branding.

Skills

Communication skills

Excellent writing

Spreadsheets

Digital marketing

Web UX

WordPress CMS

Education

Bachelor’s degree

Job description

Brafton, a global content marketing firm, seeks a Web Projects Lead to guide website redesigns with user experience and conversion in mind. You will collaborate with UX, marketing and development teams, leveraging analytics and CMS tools to deliver goal-driven sites for clients across Canada.

As a senior contributor, you’ll refine information architecture, run user journeys and oversee testing programs to improve engagement and outcomes. Remote, full-time contract position.