Remote Client Lifecycle Marketing Manager — Retention

Farber Group; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading financial services firm is seeking a Client Marketing Manager, Nurture & Retention, to lead initiatives that enhance client engagement and retention. The successful candidate will optimize lifecycle programs and utilize marketing automation platforms. Exceptional writing skills and proficiency in data analysis are crucial. This role offers an inclusive, diverse workplace committed to employee satisfaction and growth.

Qualifications

• 4+ years of experience in lifecycle, client, or CRM marketing.
• Proven track record of delivering end-to-end lifecycle automations.
• Collaborative mindset with strong project management skills.

Responsibilities

• Lead the client retention and lifecycle engagement strategy.
• Build programs to enhance client satisfaction and payments.
• Monitor performance and implement improvement initiatives.

Skills

Marketing automation platforms proficiency

Data-driven insights

Writing and editing skills

Analytical and reporting skills

Project management

Education

Post-secondary education in Marketing, Business or related field

Tools

Dynamics 365

Marketo

HubSpot

Salesforce Marketing Cloud

Job description

A leading financial services firm is seeking a Client Marketing Manager, Nurture & Retention, to lead initiatives that enhance client engagement and retention. The successful candidate will optimize lifecycle programs and utilize marketing automation platforms. Exceptional writing skills and proficiency in data analysis are crucial. This role offers an inclusive, diverse workplace committed to employee satisfaction and growth.