Regional Sales Manager Western Ontario Farm Retail

DLF North America; Lindsay; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading agricultural company is seeking a Regional Sales Manager for Western Ontario. The role focuses on driving sales for Alfalfa, Forage Grasses, and Hybrid Corn. This position is remote, requiring strong communication skills and 4+ years in agricultural sales. A valid driver's license is necessary, along with the ability to travel. The compensation includes a competitive salary, benefits, and a company vehicle.

Benefits

Competitive salary

Benefits

Company vehicle

Group RRSP option

Qualifications

• 4+ years of experience in agricultural sales-related business, seed experience preferred.
• Must have a valid driver’s license.
• Travel required, must enjoy being on the road.

Responsibilities

• Maximize sales revenue and achieve annual budget targets.
• Develop and maintain relationships with key large accounts.
• Support Customer Service & Production standards.

Skills

Customer service skills

Organizational skills

Communication skills

Interpersonal skills

Sales training programs completion

Project management

Education

Secondary School Diploma or equivalent

Tools

Microsoft Office Suite

Job description

DLF Canada Inc. is currently recruiting for a Regional Sales Manager, for our operation & territory in Western Ontario. This position is remote, but applicant must live in this territory.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural and (professional) lawn market. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. Together with an entrepreneurial mindset and a flat organization, this contributes to DLF’s unique agility.

Come grow with DLF!

About The Job

As the Western Ontario Sales Manager, you will work diligently within your assigned sales territory ensuring continual growth via one‑on‑one communications with Farm Retail Agents. Our Farm Retail product line of Alfalfa, Forage Grasses and Hybrid Corn will be your primary sales focus. You will provide recommendations for the growth and development of existing Agents and new account opportunities. You will be responsible to maximize sales revenue, achieve annual budget targets, strive for growth, and provide sales forecasts. You will ensure “total customer satisfaction,” including timely communications, marketing program execution, and staying abreast of product development.

Job Responsibilities

• Participate in business planning and budget sessions as directed by your Leader
• Facilitate DLF territory planning, sales meetings, develop and document next steps and take appropriate action to support plan execution
• Identify specific new customer targets
• Implement a formal approach to market development. This will include a database of customers/potential customers, market intelligence, call list formalization, and quarterly evaluation of customers
• Review bi‑weekly and monthly sales reports to ensure sales and margins are on plan and develop corrective actions when necessary
• Continue product and sales education through meetings, seminars and online/virtual upgrading
• Support internal control procedures with respect to credit management (i.e.: credit holds) and assist in the clearance of any credit matters
• Manage accounts receivable through the regular review of aged accounts receivable listings, and the collection of overdue accounts
• Make target sales goals and strive towards what changes need to be made to meet those goals
• Review monthly and quarterly the progression in sales data and review where strengths and weaknesses are occurring, and if so, what trends are directing them in this way
• Develop and maintain relationships with key large accounts
• Support Customer Service & Production standards and actions arising from “Roundtable” sessions
• Maintain a high service orientation to customers and related relationships / technical support
• Maintain a high service orientation to customers and report exceptions as necessary
• Support Agents as required with calls, trade shows and product inquiries
• Service existing Agents to ensure customer satisfaction through the monitoring of sales to ensure individual customer criteria is met
• Provide the Marketing Team with technical news, testimonials etc. to ensure a relevant and current social media platform
• Execute marketing support strategies at approved brand standards, including programs
• Monitor inventory positions as it relates to day‑to‑day sales operations in coordination with the shipping department
• Promote DLF Health & Safety Policy and a safe, healthy work environment by maintaining a zero‑tolerance standard of reducing risk of threat or injury, ensuring adequate training in specific work tasks, and compliance with legislative requirements
• Keep the Sales Manager Agriculture, Ontario and Atlantic Canada well informed through formal and informal communication including bi‑weekly reports which includes customer and prospect updates

Qualifications

• Secondary School Diploma, GED, or equivalent required
• 4+ years of experience in agricultural sales‑related business, seed experience preferred
• Certified Crop Advisor (CCA) certificate is recommended but not required
• Demonstrate completion of applicable sales training programs
• Demonstrate ability to produce profitable sales growth – develop accounts
• Must have a valid driver’s license
• Travel required‑ Must be able to travel and enjoy being on the road. In vehicle 2‑3 days per week
• Excellent verbal, written, listening and interpersonal communication skills
• Excellent customer service skills
• Strong organizational, multi‑tasking, prioritization skills and follow‑up skills with attention to detail
• Ability to develop and deliver presentations and proposals
• Ability to manage multiple concurrent projects
• Proficiency with Microsoft Office Suite

Compensation And Benefits

This position comes with a competitive compensation plan that includes a base salary, benefits, company vehicle, Group RRSP option with company matching program, and potential for bonus. Compensation will be based on experience.

Why work for DLF?

We do good things! Grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality, while also providing essential habitats for diverse wildlife, showcasing its crucial role in supporting biodiversity and sustaining ecosystems. Grass feeds animals. Grass produces oxygen. Grass provides beauty. Just a few reasons… and many more! Check us out!

Ready to make an impact? We invite you to come and grow with us! If you meet the above qualifications and are interested in joining our DLF team, please apply to the role on our careers page. https://careers.dlf.com under the North America division.

We thank all applicants who apply, but only those applicants selected for an interview will be contacted.

DLF is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternate formats available upon request.