Regional Sales Manager - Farm Retail

DLF - BV; Lindsay; On-site; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Health & Wellness

Retirement plan

Vacation & personal days

Job summary

DLF Canda is seeking a Regional Sales Manager for our Ontario operation, overseeing Eastern Ontario farm retail channels. You will lead sales teams, build key farmer and agent relationships, and drive revenue growth aligned with our seed portfolio.

The ideal candidate has 3+ years of progressive sales experience in the seed industry, excellent communication skills, and a willingness to travel 20–30%. This role reports to the VP, Wholesale, NA and focuses on market expansion within Ontario.

Qualifications

• Bachelor's degree or higher in a related field.
• Experience in seed or allied industries.
• 3+ years in progressive sales roles.
• Strong communication and negotiation skills.
• Willingness to travel 20-30%.

Responsibilities

• Develop and execute territory sales plans for Eastern Ontario.
• Build and maintain relationships with agents and growers.
• Identify growth opportunities and promote new product lines.
• Provide agronomic guidance and product expertise.
• Forecast sales and report market insights.
• Coordinate field visits and customer events.
• Collaborate with marketing, agronomy, and R&D teams.
• Ensure compliance with company policies and regulations.

Skills

Territory sales leadership

Customer relationship management

Strategic planning

Education

Bachelor's degree or higher

Tools

Microsoft Office

CRM software

Job description

Regional Sales Manager - Farm Retail

Job Family: Sales

Business Unit: BU North America

Location

Lindsay, ON, CA, K9V 4R2

DLF Canda is currently recruiting for a Regional Sales Manager for our operation located in Ontario. This role will be overseeing Eastern Ontario.

DLF Group is the world leader in the development and sale of high-quality grass seeds for the agricultural forage and (professional) lawn markets. By continuously developing new innovative varieties and products, and with a strong focus on quality and reliability, DLF Group offers demonstrable value to the business of their customers and other relationships.

DLF North America SBU, is one of our four Strategic Business Units. DLF employees are characterized by a high level of competency, passion, and commitment. In everything we do we act with respect, trust and integrity.

Come grow with DLF!

Check us out www.dlf.com (Global) & www.us.dlf.com (USA) & www.ca.dlf.com (CA) & visit our careers page at https://careers.dlf.com.

About The Job

The Regional Sales Manager is a senior leadership role responsible for driving sales growth, managing key customer relationships, and developing market strategies within an assigned territory. This role ensures revenue targets are met by leading sales teams, identifying new business opportunities, and delivering customer-focused solutions.

Reports to

VP, Wholesale, NA

Job Summary

The Regional Sales Manager is a key leadership role responsible for overseeing Farm Retail sales operations and business development within an assigned territory. This role is focused on driving revenue growth, managing strategic customer relationships, and ensuring the successful execution of sales strategies aligned with organizational goals. The Territory Sales Manager collaborates with internal stakeholders to deliver high-impact solutions that meet customer needs while ensuring sustainable business growth.

Key responsibilities include developing and executing territory sales plans, monitoring market trends, and identifying growth opportunities. This role plays a critical part in ensuring customer satisfaction, negotiating contracts, and managing key accounts to build long-term partnerships. Additionally, the Territory Sales Manager will analyze sales performance, forecast demand, and contribute to product positioning and market expansion strategies. The ideal candidate is a dynamic leader with a deep understanding of the agriculture seed industry, a strong sales acumen, and a proven track record of achieving and exceeding sales targets.

Essential Duties And Responsibilities

• Territory Sales Strategy & Execution: Develop and implement territory-specific sales strategies to drive growth and meet sales targets for the agriculture seed portfolio, including grass seed and specialty crops.
• Customer Relationship Management: Build and maintain strong relationships with sales agents and growers by understanding their unique needs and providing tailored seed solutions to maximize yield and profitability.
• Market Development & Business Growth: Identify and pursue new business opportunities by analyzing market potential, expanding market presence, and promoting new product lines within the territory.
• Technical Support & Product Expertise: Serve as a trusted advisor by offering agronomic guidance, product recommendations, and technical support to help sales agents and customers optimize seed selection and field performance.
• Sales Forecasting & Reporting: Monitor sales performance, conduct regular territory assessments, and provide accurate sales forecasts and market insights to inform business decisions.
• Field Visits & Demonstration Plots: Organize and participate in field visits, demonstration plots, and customer events to showcase seed performance and drive product adoption.
• Collaborative Partnerships: Work closely with agronomists, marketing teams, and research and development teams to align sales efforts with product innovation and market positioning.
• Compliance & Stewardship: Ensure all sales activities adhere to company policies, industry regulations, and environmental stewardship practices.

Qualifications

• Bachelors Degree or higher.
• Knowledge and experience in the seed industry or allied industries.
• 3+ years of similar experience in increasingly responsible roles.
• Excellent verbal, written, listening and interpersonal communication skills.
• Strong organizational, multi-tasking, prioritization skills and follow-up skills with attention to detail.
• Proven ability to achieve sales quotas.
• Personal, positive, yet competitive personality.
• Self-directed, performance-driven personality, with a team player mentality.
• Willingness to travel as needed (20-30%)
• Comfort with new software and technology.
• Proficiency with Microsoft Office.

Preferred

• 5+ years of quality sales experience

Compensation And Benefits

This position comes with a competitive compensation plan that includes a base wage, health and wellness benefit options, retirement savings plan with company contribution, vacation, and personal days.

Why work for DLF?

We do good things! Turf grass is more than just a pretty sight – it helps fight climate change by trapping carbon and preventing soil erosion, making it a vital ally in preserving the environment. Grass acts as a natural filter, purifying water and improving air quality. Perennial forage grass and legume crops also provide essential habitats for diverse wildlife, showcasing the crucial role of supporting biodiversity and sustaining ecosystems. Grass, alfalfa and clover feed animals and produce oxygen. Just a few reasons.... and many more! Check us out!

Ready to make an impact? We invite you to come and grow with us!

We thank all applicants who apply for this position but advise only those applicants selected for an interview will be contacted.

DLF USA Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Accommodations for job applicants with disabilities will be provided upon request during the recruitment, assessment, selection, and placement process. Alternate format available upon request.