Regional Manager, Events & Client Experience

Cassels Brock & Blackwell LLP; Toronto; Hybrid; CAD 100,000 - 115,000; Full time

Benefits offered by this job

Extended Health & Dental Care

RRSP Matching Program

Fitness Reimbursement Program

Hybrid work environment

Employee referral bonus

Job summary

Cassels Brock & Blackwell LLP is seeking a Regional Manager, Events & Client Experience to shape our market presence through high‑impact events, sponsorships, and client‑facing initiatives. You will lead end‑to‑end event lifecycle, from intake to post‑event analysis, collaborating with the Director of Business Development and partners across the firm.

Ideally you bring 6+ years in event planning, strong vendor networks, and a track record in professional services.

Qualifications

• Six (6) or more years of progressive event planning experience.
• Strong knowledge of and relationships with local hospitality vendors and organizations.
• Law firm or professional services experience preferred.
• Undergraduate degree, additional relevant education or equivalent experience.
• Proactive, strategic thinker capable of ownership and execution.
• Excellent organization, prioritization, and attention to detail under pressure.
• Strong interpersonal and communication skills with diverse stakeholders.
• Ability to work both in a team and independently.
• Strong writing skills for internal and external communications.
• Comfortable with ambiguity and seeking necessary information.

Responsibilities

• Lead strategic event and sponsorship management from intake to post-event analysis.
• Define budgets, KPIs, scope, and resources; oversee CRM updates and attendee lists.
• Plan and execute client events, conferences, webinars, and hospitality engagements.
• Manage sponsorships, benefits, branding, and relationship-building opportunities.
• Maintain national events calendar; manage timelines and deliverables.
• Source and manage external partners, negotiate contracts, ensure quality service.
• Oversee budgeting, expenditures, and cost-effective execution.
• Conduct post-event evaluations and ROI analysis.

Skills

Interpersonal communication

Writing skills

Team collaboration

Proactive leadership

Education

Undergraduate degree

Additional relevant education

Job description

Cassels Brock & Blackwell LLP is a leading national law firm serving the transaction, advocacy, and advisory needs of clients across Canada’s most dynamic industries. From offices in Toronto, Vancouver, and Calgary, our litigators act on complex commercial disputes for multinational, national, and mid-market clients. We combine rigorous advocacy with practical judgment, inventive strategy, and an unwavering focus on achieving efficient, business-minded outcomes.

Our Culture:

At Cassels, our mission is to attract, retain and promote individuals of exceptional ability and talent from as broad a range of backgrounds as possible. We offer meaningful career opportunities, invest in professional growth, and foster an inclusive environment. Our Firm’s success is built on the unique skills, perspectives, experiences and values of each individual. We encourage a corporate culture that respects and celebrates the dignity, value and diversity of all.

Role Overview:

The Regional Manager, Events & Client Experience plays a central role in shaping Cassels’ market presence and strengthening client relationships through high‑impact events, sponsorships, and client‑facing initiatives. This role leads the full lifecycle of event and sponsorship activity—from intake and evaluation to planning, execution, and post‑event analysis—delivering exceptional experiences for our lawyers and clients.

This role manages these initiatives in consultation with the Director, Business Development, the Chief Growth Officer, other leaders in the Business Development and Marketing team, practice groups leaders and designated partners. The Regional Manager is also responsible for developing and implementing best practices and shared tools, trackers and documentation to ensure the highest quality of client experience through onsite and offsite events.

The successful candidate will be responsible for:

Strategic Event & Sponsorship Management

• Event intake and assessment: Leading a structured intake process to evaluate event and sponsorship requests, liaising with lawyers and colleagues to ensure successful execution and ensuring alignment with firm priorities, target audiences, and business development objectives.
• Scope development: Defining event purpose, format, budget, KPIs, and required resources; prepare recommendations for internal stakeholders and oversee/direct CRM updates and ensure the overall quality and accuracy of event invitation lists.
• Event planning and execution: Overseeing end‑to‑end planning for client events, conferences, seminars, webinars, hospitality engagements, and firm‑hosted programs.
• Sponsorship activation: Managing sponsorship deliverables, negotiate benefits, coordinate branding, and ensure the firm maximizes visibility and relationship‑building opportunities.
• Scheduling and project management: Maintaining the national events calendar, manage timelines, and ensure all milestones and deliverables are met.
• Vendor and venue management: Sourcing and managing external partners, negotiate contracts, and ensure high‑quality service delivery.
• Budget oversight: Developing and managing event budgets, track and process expenditures, and ensure cost‑effective execution.
• Measurement and reporting: Conducting post‑event evaluations, analyze ROI, and provide insights to improve future initiatives.

Client Experience Leadership

• Client‑focused programming: Designing and refining event experiences that reflect the firm’s service standards and deepen client engagement.
• Brand and experience consistency: Ensuring all events and sponsorships reflect the firm’s brand, values, and client‑service expectations.
• Cross‑functional collaboration: Partnering with Marketing, Business Development, Communications, and Practice Groups to deliver cohesive, strategic experiences.

Client Gifting & Merchandise Program

• Overseeing the execution of the firm’s client gifting and branded merchandise program, including inventory tracking, vendor coordination, and order fulfilment.
• Ensuring quality control and alignment with brand standards and approved guidelines.
• Team supervision: Leading, mentoring, and developing one junior team member, providing coaching, performance feedback, and professional development opportunities. Work in collaboration with additional team members in our Vancouver and Calgary offices.
• Workflow and capacity management: Allocating projects, balance workloads, and ensuring efficient, high‑quality execution across the national events portfolio.
• Process improvement: Establishing best practices, templates, and standardized procedures to enhance team efficiency and event consistency.
• Collaboration and culture building: Fostering a supportive, high‑performance team environment grounded in accountability, creativity, and service excellence.

The successful candidate must have the following education, experience and/or demonstrated skills:

• Six (6) or more years of progressive event planning experience
• Strong knowledge of and relationships with local hospitality‑related vendors, business markets and key business and industry organizations
• Law firm experience strongly preferred; professional services or consulting experience will be considered
• Undergraduate degree, preferably with additional relevant education or equivalent work experience
• Proactive self‑starter, creative and strategic thinker who can take ownership of their responsibilities and see them through with minimal oversight – this is a hands‑on role that requires strategic thinking and tactical execution
• Able to organize and prioritize numerous tasks and complete them under pressure while maintaining attention to detail
• Strong interpersonal and communication skills, able to follow instructions from a diverse group of lawyers and staff, and provide thoughtful, timely and clear communication to stakeholders and team members.
• Works well in a team environment and independently.
• Strong writing skills with the ability to write targeted internal and external communications material with minimal oversight.
• Comfortable with ambiguity and seeking out additional information to meet deliverables and desired outcomes.
• Demonstrates respect, kindness, and professionalism in interactions with colleagues, and actively contributes to a positive team culture.

Employment Type: Permanent, Full-Time

Salary: $100,000 – $115,000 Annually (commensurate with skills and experience)

What we offer:

• Competitive compensation + Extended Health & Dental Care.
• RRSP Matching Program.
• Fitness Reimbursement Program.
• Diversity and Inclusion Centric Culture
• A Culture of Wellness: Cassels recognizes the importance of wellness and provides a comprehensive program that addresses the mental and physical well‑being of our employees by providing resources, services, training and support on an ongoing basis.
• A fully stocked kitchen with healthy snacks, plus coffee, tea, and drinks throughout the year.
• A business casual dress code (client/day specific).
• Employee referral bonus.
• A hybrid work environment.

Cassels is an equal opportunity employer committed to fostering a workplace where people of all identities and lived experiences feel valued, respected, and supported. We are dedicated to removing barriers and ensuring equitable access to employment. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, 2SLGBTQIA+ communities, and individuals with intersectional identities. All qualified candidates are welcome to apply. Accommodations for disabilities, accessibility needs, or cultural practices are available throughout the recruitment process upon request. Please contact our recruiter with any questions or accommodation needs.

We wish to thank all applicants for their interest, however, only candidates selected for interviews will be contacted. We regret that we are unable to respond to individual inquiries about application status, unless required for accommodation purposes.