Regional Enterprise Marketing Leader, Americas

SAP SE; Toronto; Hybrid; CAD 120,000 - 150,000; Full time

Job summary

A leading cloud technology company is seeking a Regional Enterprise Marketing Leader in Toronto to drive growth through innovative marketing strategies. The ideal candidate will have over 10 years of B2B marketing experience, focusing on enterprise-level accounts. Responsibilities include executing high-impact marketing programs and collaborating with teams to align strategies that enhance customer engagement. This role offers a chance to lead change in a dynamic, inclusive environment.

Benefits

Competitive salary

Health benefits

Professional development opportunities

Qualifications

• 10–15 years experience in B2B marketing.
• Proven track record in enterprise-level account marketing.
• Strong analytical skills for performance measurement.

Responsibilities

• Lead the creation of marketing programs to achieve pipeline goals.
• Develop innovative marketing strategies for customer acquisition.
• Collaborate with sales teams to align business needs.

Skills

Growth marketing

People management

Strategic account marketing

B2B demand generation

Stakeholder management

Education

Bachelor's degree

MBA/Master's degree

Tools

6Sense

Marketo

Job description

Regional Enterprise Marketing Leader, Americas

We help the world run better At SAP, we keep it simple: you bring your best to us, and we’ll bring out the best in you. We build solutions for over 20 industries and 80% of global commerce, and we need your unique talents to help shape what’s next. The work is challenging – but it matters. You’ll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What’s in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

Purpose and Objectives

The charter of the Americas Regional Marketing Team is to create best‑in‑class strategies and GTM initiatives with a customer‑first organization perspective to increase the effectiveness, scale, and agility of regional campaigns and experiences built to scale and deliver impact. The team is responsible for partnering with Customer Success leaders to achieve cloud revenue objectives and pipeline health through the development and execution of high‑impact marketing programs designed to drive tangible, measurable market growth in the Americas. This Regional Marketing Leader role will work in close partnership with teams and leaders in Field Marketing, Product Marketing, Global Marketing, and Customer Success to drive strategic growth across SAP’s portfolio of offerings.

The Role

We are seeking an experienced Regional Enterprise Marketing Leader with a proven track record of successfully designing and scaling strategic GTM programs, managing teams in a matrixed, global organization and delivering innovative and programmatic campaigns at scale. The ideal candidate will have a minimum of 10+ years of growth marketing and people management experience, with a strong preference for those with recent enterprise B2B demand generation and executive marketing experience in the SaaS industry.

This role is critical in driving growth across our business by orchestrating targeted, high‑impact marketing programs and buyer journeys designed to attract business decision makers across the customer lifecycle. The successful candidate will have a demonstrated ability to take marketing strategy from vision to execution, at scale—to deliver personalized strategies that yield measurable and scalable business outcomes.

This leader will plan and run demand generation and pipeline progression motions to generate and expand business opportunities within target accounts leveraging multiple B2B platforms and digital channels to influence key personas and achieve revenue goals. The role requires a data‑driven, outcome‑focused mindset, a strong aptitude for driving change and innovation at scale, and a proven ability to embed field marketing strategies into the organizational DNA to drive sustained growth and competitive advantage.

This position requires demonstrated experience across key facets of regional marketing—from creative and digital functions to executing programs and campaigns that deliver pipeline and outcomes at the field level. The role will empower the organization to adopt a strategic approach to ABM, moving beyond execution to foster experimentation, continuous learning and a growth culture.

• Lead the creation and execution of innovative bespoke programs in close collaboration with the Integrated Marketing Team and Customer Success teams to achieve revenue and pipeline goals.
• Develop and implement agile, differentiated marketing strategies that span the entire customer lifecycle, including new account acquisition, expansion, and adoption.
• Provide strategic direction while ensuring alignment, integration, and collaboration across regional teams and Global Marketing corporate functions and Marketing Ops during the joint business planning process.
• Develop and drive the adoption of best practices in account‑based marketing, demand generation, pursuit, CXO, and pipeline progression to support high‑value, strategic sales opportunities.
• Design and translate high‑impact marketing into actionable plans and orchestrate across multiple teams to drive omni‑channel execution.
• Drive innovation by encouraging experimentation with new channels, tactics, and technologies to push the boundaries of traditional approaches.
• Run a disciplined governance model to track performance management and clear results reporting.
• Strong market and competitive knowledge of the cloud market and competitive landscape.

Program Execution and Marketing Operations Excellence

• Collaborate with marketing, sales and account teams to identify target accounts and personas, understand key business challenges, and craft compelling value propositions.
• Deliver multi‑channel, personalized campaigns, leveraging digital, events, content, and other channels to engage decision‑makers and influencers.
• Develop high‑impact account insights and thought leadership assets to support deal pursuit efforts.
• Orchestrate the go‑to‑market efforts with a broader virtual team to ensure channel teams, content teams, and functional experts can build aligned plans to achieve demand objectives.
• Plan and execute digital promotions, executive roundtables, and industry events, ensuring content creation, logistics, and performance tracking are effective.
• Define ABM frameworks, create a central resource hub of templates and guides, and optimize program performance against KPIs, while driving innovation with an outside‑in perspective.
• Lead the team toward operational excellence, ensuring scalability, best practices, continuous learning, and a seamless transition from strategy to execution.

Collaboration and Stakeholder Management

• Partner with sales teams and regional marketing team to drive alignment and meet business needs.
• Influence senior leadership and key stakeholders, articulating the value of enterprise customer marketing and securing buy‑in for initiatives.
• Exemplify exceptional leadership and resource management to maximize the team’s potential in achieving marketing goals while maintaining a high‑performance culture.
• Lead change management and transformation with transparency to deliver best‑in‑class marketing practices.

Measurement and Optimization

• Set clear goals, objectives, and KPIs for all marketing initiatives, ensuring they are tracked and achieved, including program ROI and performance.
• Define and implement proven success metrics for ABM programs, track performance, and provide insights for continuous improvement.
• Track and report on campaign performance, engagement metrics, and influenced pipeline, providing insights for optimization of high‑impact campaigns and measuring their ROI.
• Ensure rigorous measurement of impact on pipeline growth, deal acceleration, and revenue generation.
• Support the Regional CMO on business reviews to report on performance and impact against marketing metrics and required optimizations to achieve business targets.

Experience & Key Skills

• 10–15 years experience in B2B, high‑tech marketing and field marketing roles in large, global organizations.
• Proven track record of executing modern strategies targeting complex, enterprise‑level accounts.
• Strong understanding of top account and deal pursuit marketing methodologies and best practices.
• Experience in industries requiring long sales cycles and sophisticated solutions.
• Proficiency with B2B and strategic account platforms and tools (e.g., 6Sense, Marketo, etc.).
• Exceptional stakeholder management and influencing skills at all levels of the organization.
• Strong ability to analyze data, measure performance, and derive actionable insights to drive decision‑making and optimization.
• Ability to lead initiatives, influence stakeholders at all levels, and foster a culture of accountability.
• Global perspective and experience working across different regions and cultures.
• Knowledge of advanced marketing technologies, AI, and personalization tools.
• Experience successfully orchestrating and collaborating with cross‑functional teams and collaborating deeply with sales organizations.
• Excellent with marketing strategy and planning for marketing programs to thrive in a fast‑paced environment.
• Experience teaming with functional experts and directing agencies on development of digital experiences and content.
• Must have working familiarity with multiple digital channels and their applicability within a demand generation plan.

Education and Qualifications

• Bachelor’s degree or equivalent required.
• MBA/Master’s degree or advanced executive education equivalent preferred.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end‑to‑end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose‑driven and future‑focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well‑being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

Compensation Range Transparency

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

We are ethical and compliant

Our leadership credo: Do what’s right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.

Requisition Details

Requisition ID: 439486 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid

Job Segment

Field Marketing, Marketing MBA, Outside Sales, Marketing Manager, Cloud, Marketing, Sales, Technology

Qualified Applicants

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