Regional Director of Sales & Marketing

The Hospitality Tribune; Vancouver; On-site; CAD 110,000 - 160,000; Full time

Benefits offered by this job

Dental care

Extended health care

On-site parking

Job summary

The Hospitality Tribune seeks a Regional Director of Sales & Marketing to lead pre-opening and ongoing marketing for four new hotels across Canada and the U.S., with openings planned in 2026. You will shape strategy, manage multi-property campaigns, train local teams, and partner with revenue management to maximize bookings and brand presence.

You will oversee integrated campaigns, collaborate with corporate teams, and drive demand while ensuring brand standards and local relevance.

Qualifications

• Bachelor's degree in Marketing, Hospitality, Communications or related field.
• 7+ years of progressive marketing experience at branded properties in hospitality, 5+ years in sales.
• Strong understanding of hotel marketing, distribution channels and revenue tactics.
• Experience with digital platforms, CMS, CRM tools and OTA strategies.
• Data-driven, with strong leadership, communication and collaboration skills.

Responsibilities

• Develop and implement pre-opening sales and marketing strategies for four new hotel openings.
• Generate awareness and bookings through local business development and key accounts.
• Build pre-opening timelines for marketing deliverables, sales activities and collateral.
• Lead market research and competitive analysis to inform pricing and positioning.
• Manage local marketing activations including seasonal promotions and partnerships.
• Collaborate with revenue management on opening rate strategy and forecasting.
• Train property leaders on brand standards, sales messaging and tools.
• Prepare monthly reports on pre-opening progress, KPIs and ROMI.
• Support transition to on-site sales and marketing post-opening.
• Partner with sales team to drive demand generation and events.
• Develop website content, social media, email marketing and digital advertising.
• Ensure brand compliance across all materials reflecting each property's voice.

Skills

Leadership

Marketing strategy

Brand management

Digital marketing

CRM tools

OTA strategies

Communication

Collaboration

Education

Bachelor's degree in Marketing, Hospitality, Communications, or related field

Tools

Content Management Systems (CMS)

CRM tools

OTA platforms

Job description

Job DescriptionJob Description

Regional Director of Sales & Marketing (Hotel Pre-opening)

Vancouver, BC

For 4, soon to open Hotels.

OVERVIEW

We are seeking an experienced Regional Director of Sales & Marketing to overseeing and execute a multi-property marketing strategy supporting four soon to open hotels in Richmond BC, Toronto ON, and San Diego CA. This is a rare opportunity to be part our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.

The Role:

As the Regional Director of Sales & Marketing, you will play a key role in launching 4 new hotel properties in Canada and the U.S.( scheduled to open in 2026) by developing and executing pre-opening sales strategies and marketing plans. This position will work closely with corporate teams, property leaders, and third-party vendors to build brand awareness, generate demand, and ensure a seamless entry into the market. The role will provide strategic leadership and hands-on support to property-level Sales & Marketing teams.

Responsibilities:

• Develop and implement comprehensive pre-opening sales and marketing strategies for the 4 new hotel openings across the region which adds to our existing portfolio of 4 hotels.
• Generate early awareness and bookings through local business development, event partnerships, and outreach to key accounts.
• Build and manage a pre-opening timeline for marketing deliverables, sales activities, pre-selling, digital presence, and collateral development. (brochures, brand collateral, radio, advertising).
• Lead market research and competitive analysis to inform pricing, positioning, promotional tactics.
• Manage local marketing activations including seasonal promotions, grand openings, and community partnerships.
• Collaborate with revenue management on opening rate strategy and forecasting.
• Work closely with property-level leadership to train on brand standards, sales messaging, and marketing tools.
• Prepare monthly reports on pre-opening progress, KPIs,& ROMI (Return on Marketing Investment).
• Support transition of responsibilities to on-site Sales & Marketing team post-opening.
• Partner with sales team to support demand generation, group business & event marketing.
• Work with Marketing managers to develop website content, social media, email marketing, and digital advertising.
• Ensure brand compliance across all materials while tailoring messaging to reflect each property’s voice and audience.
• Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B team.

Requirements:

• Bachelor’s degree in Marketing, Hospitality, Communications, or related field an asset.
• 7+ years of progressive marketing experience at branded properties in the hospitality industry, multi-property or regional oversight an asset, plus 5 years of Sales experience (required)
• Strong understanding of hotel marketing, distribution channels, and revenue-driving tactics.
• Digital marketing platforms, content management systems, CRM tools, and OTA strategies.
• Creative thinker with data-driven decision-making capabilities.
• Excellent leadership, communication, and collaboration skills.

What We Offer:

• Competitive salary + performance bonuses
• Opportunity to build and lead your own team
• A collaborative ownership group with a clear long-term vision
• Creative input on marketing, strategies and vision.
• Benefits: Dental care, Extended health care, On-site parking
• Schedule: Monday to Friday, Weekends as needed
• Location: Vancouver, BC V6B 2W6 (required)
• Work Location: On-site/ In person

Candidature internationale :

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