ReCar Regional Sales Manager

Shift Automotive; Fredericton; On-site; CAD 80,000 - 100,000; Full time

Job summary

An automotive organization is seeking a Regional Sales Manager for Atlantic Canada. The role involves leading sales operations, developing branch managers, and ensuring operational excellence across multiple locations. Ideal candidates will possess proven leadership experience in the automotive industry, exceptional communication skills, and a solid track record of achieving sales targets with a commitment to fostering teamwork and accountability.

Benefits

Strong base salary plus performance based bonuses

Comprehensive medical & dental benefits

Company Demonstrator Vehicle provided

Qualifications

• Proven leadership experience managing teams in the automotive industry.
• Strong record of achieving sales and profitability targets.
• Exceptional leadership and communication skills.

Responsibilities

• Lead and oversee sales operations across all locations.
• Provide direction and development to Branch Managers.
• Ensure operational excellence and process alignment.
• Monitor daily KPIs and follow up on performance trends.

Skills

Leadership

Communication

Sales Management

Team Development

Integrity

Job description

Job Description

Job Description

ReCar Regional Sales Manager — Atlantic Canada

Lead with Accountability. Communicate with Clarity. Build High-Performing Teams. Drive Growth.

Ready to lead one of Atlantic Canada’s fastest-growing automotive brands?

Shift Auto Group – ReCar is looking for a proven automotive leader who thrives on performance, accountability, and team development.

As Regional Sales Manager, you’ll take full ownership of the ReCar network, leading talented managers, driving results, and ensuring operational excellence across multiple locations in Atlantic Canada. This full-time leadership role reports directly to the Integrator and plays a key part in shaping the future of ReCar and Shift Auto Group, an expanding organization with 22+ locations built on teamwork, execution, and growth.

At ReCar, we don’t just sell vehicles — we build trust.

Our leaders inspire through integrity, data-driven decisions, and a winning culture that delivers measurable results.

At ReCar and Shift Auto Group, our purpose is simple :

“We create lasting relationships by delivering the finest automotive experiences anywhere.”

Our leaders live by four core values that define how we work and win together :

Safety – Always the top priority.

Integrity – Do what’s right, every time.

Care – Lead with respect, empathy, and professionalism.

Efficiency – Work proactively and effectively to deliver results.

Key Responsibilities

Lead and oversee sales operations and performance across all ReCar locations in Atlantic Canada.

Provide direction, coaching, and development to ReCar Branch Managers.

Maintain a strong presence across stores and head office to ensure process alignment and operational excellence.

Communicate with clarity and consistency across all levels, from branch managers to executive leadership ensuring alignment, accountability, and a shared vision of success.

Engage daily with Branch Managers to assess opportunities and drive accountability.

Ensure adherence to strong, non-negotiable sales processes with consistent follow through.

Resolve high level issues with empathy, care, and ownership.

Build strong relationships with Shift Auto Group’s leadership team to reinforce culture and teamwork.

Review P&L statements against budgets and address process, staffing, or performance gaps.

Motivate teams and foster a culture of accountability and performance.

Drive excellence in sales volume, gross profit, and customer satisfaction.

Host bi-weekly sales meetings that motivate, align, and energize teams.

Monitor daily KPIs and follow up on performance trends.

Collaborate with Marketing to plan impactful campaigns and promotions.

Report directly to the Integrator on performance, insights, and opportunities.

What We’re Looking For

Exceptional leadership and communication skills are non-negotiable — this role requires a proven ability to inspire, coach, and hold teams accountable across multiple locations.

Proven leadership experience managing managers and teams in the automotive industry.

Demonstrated ability to hold leaders accountable while supporting their growth and success.

Strong record of achieving sales and profitability targets.

Excellent communicator with the ability to connect across diverse teams and personalities.

Skilled at leading structured meetings that motivate, clarify, and drive results.

Able to resolve challenges with empathy, care, and accountability.

Strong relationship builder and collaborator with leadership peers.

Committed to fostering teamwork, culture, and sustained success.

What We Offer

Strong base salary plus performance based bonuses — we reward top performers like top performers.

Comprehensive medical & dental benefits for you and your family.

Company Demonstrator Vehicle provided

A high performance, accountable culture that celebrates results and growth.

The opportunity to make a direct, lasting impact on the success of ReCar and the growth of Shift Auto Group.

Join Our Team

Are you a proven automotive sales leader ready to take ownership, unite teams, and drive results across multiple locations, this is your next big step! Apply now to become ReCar’s next Regional Sales Manager and help shape the future of pre‑owned automotive retail in Atlantic Canada.