Product Marketing Manager, Team Lead

Helium 10; Toronto; Hybrid; CAD 100,000 - 115,000; Full time

Job summary

A leading e-commerce solutions provider in Ontario is seeking a Product Marketing Manager Team Lead. This role involves developing go-to-market strategies, leading launch executions, and managing an Associate PMM. The ideal candidate has over 5 years of product marketing experience, strong skills in messaging, and proven abilities in project management. This position offers a competitive salary, flexible paid time off, and additional benefits, making it a unique opportunity in a rapidly evolving industry.

Benefits

Flexible Paid Time Off

Paid Holidays and Floating Holidays

Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance

401k with Employer Match

2 Days of Paid Time Off to Volunteer

Qualifications

• 5+ years of product marketing experience, preferably in SaaS or tech.
• Experience in building and executing go-to-market plans.
• Strong skills in messaging and internal communication.

Responsibilities

• Develop product positioning and messaging based on insights.
• Define and maintain user personas using customer interviews.
• Build and execute go-to-market strategies for launches.
• Align stakeholders across departments and drive launch readiness.
• Own launch measurement: define success metrics and monitor performance.

Skills

Product marketing experience (5+ years)

Strong positioning and messaging skills

Internal communication skills

Data-informed marketing

Project management

Familiarity with analytics tools

Experience with lifecycle channels

People management experience (1+ year)

Tools

Google Analytics

Amplitude

Tableau

Braze

Beamer

Appcues

Job description

Helium 10 is at the forefront of e-commerce solutions, providing brands with everything they need to scale in today’s digital marketplace. Our mission is to empower sellers by equipping them with the insights, tools, and resources required to succeed in an increasingly competitive landscape. We are known for our rapid pace, craft mastery, and commitment to excellence. Our team is driven by the challenges of shaping the future for Amazon, Walmart, and TikTok sellers and is dedicated to delivering the highest service and solutions.

About the role:

We are looking for a Product Marketing Manager Team Lead to join our team. This role will develop go-to-market strategies, lead launch execution, and create product positioning and messaging that resonates with our target personas. You will work on key strategic bets for the business that require strong stakeholder leadership.

As a Team Lead, you will manage one Associate PMM while owning your own strategic launches. You will operate with high autonomy, making day-to-day GTM decisions within an agreed strategy and scope. You will develop your direct report through clear expectations, deliverable reviews, and consistent feedback that raises execution quality.

This role reports to the Senior Group Product Marketing Manager.

Responsibilities:

• Develop product positioning and messaging based on customer insights, market research, and deep understanding of product value and differentiation.
• Define and maintain ICPs, user personas, and buyer personas using customer data, product signals, and customer interviews.
• Build and execute GTM strategies for critical cross-functional launches, owning end-to-end execution including plans, timelines, dependencies, risk management, readiness, and post-launch optimization.
• Partner across Product, Growth, Creative, and Customer Success to align stakeholders, drive launch readiness, and unblock execution.
• Own launch measurement: define success metrics, monitor performance, capture insights, and iterate to improve results.
• Serve as the internal advocate for the product and end user and act as a go-to expert for assigned product areas.
• Manage and develop an Associate PMM (1 direct report) through goal setting, regular 1:1s, performance feedback, and career development, while maintaining a high quality bar for deliverables.

Skills & Qualifications:

• 5+ years of product marketing experience (SaaS or tech preferred).
• Proven ability to build and execute GTM plans end-to-end, including complex cross-functional launches.
• Strong positioning and messaging skills with excellent writing and editorial judgment.
• Strong internal communication skills, both written and verbal, with the ability to lead meetings and share clear updates with stakeholders.
• Data-informed marketer: able to define success metrics, interpret performance, and iterate post-launch.
• Familiarity with analytics tools (Google Analytics, Amplitude, Tableau, or similar).
• Experience with lifecycle channels and tools (email and in-app messaging such as Braze, Beamer, Appcues, or similar).
• Strong project management and stakeholder leadership, comfortable operating with ambiguity and minimal oversight.
• Working knowledge of selling on Amazon preferred (TikTok Shop and Walmart a plus).
• 1+ years people management experience (or demonstrated experience leading and developing junior marketers in a formal capacity).

Benefits:

• Flexible Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization

The annual base salary range for this position is $100k-$115k CAD ($105k-125k USD). The actual salary will vary depending on the applicant’s experience, skills, and abilities as well as internal equity and market data for their location. This position is also eligible for an additional annual bonus compensation through one of Helium10’s highly attractive incentive plans, full details will be provided during the recruitment process.

Helium 10 is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.