Product Marketing Manager, Subscriptions

Stripe; Canada; Hybrid; CAD 203,000 - 304,000; Full time

Benefits offered by this job

Equity

Company bonus

401(k) plan

Medical, dental, and vision benefits

Wellness stipends

Job summary

Stripe, Inc. is seeking a seasoned Product Marketing professional to own end-to-end go-to-market for subscription management offerings.

You will define target audiences, craft compelling positioning, and lead cross-functional launches with product, engineering, sales, and partnerships. You will champion the customer through research and market analysis, translating insights into strategic recommendations that drive adoption and growth across diverse business segments.

Qualifications

• 7+ years of product marketing or growth marketing experience at a technology company, with a track record of independently owning end-to-end go-to-market strategy and execution.
• Experience marketing complex B2B software, financial technology, billing, payments, or other products that require translating technical concepts into clear customer value.
• Demonstrated ability to develop positioning and messaging, lead product launches, and drive adoption across multiple customer segments.
• Strong customer orientation and analytical judgment, with experience combining research, market insight, and performance data to shape strategy and influence product decisions.
• Excellent written and verbal communication skills, with the ability to create compelling narratives for executive, technical, sales, and customer audiences.
• Proven cross-functional leadership and stakeholder management skills, including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.

Responsibilities

• Set go-to-market strategy — Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
• Champion the customer — Develop deep insight into the needs of businesses with recurring revenue models through customer research, market analysis, and close partnership with user-facing teams; translate those insights into product and commercial recommendations.
• Shape positioning and messaging — Create clear, differentiated narratives that make complex billing and monetization capabilities accessible and compelling to businesses ranging from startups to global enterprises.
• Lead product launches — Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to bring new capabilities to market, coordinating launch plans and enabling teams to deliver a consistent customer experience.
• Drive adoption and growth — Design and execute programs that increase awareness, activation, and sustained usage across priority customer segments, using data and experimentation to improve performance.
• Enable customer-facing teams — Equip Sales and other user-facing teams with the insights, content, and tools they need to communicate value, navigate customer needs, and accelerate adoption.
• Measure and optimize impact — Define goals and success metrics, synthesize qualitative and quantitative signals, and turn results into actionable recommendations for product and go-to-market teams.

Skills

Go-to-market strategy

Cross-functional leadership

Customer insights

Analytical judgment

Executive communication

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.

About The Team

Our Product Marketing team's mission is to generate customer insights that inform Stripe's product strategy, and lead go-to-market for our suite of products. Product Marketing is a highly cross-functional role at Stripe, partnering closely with Product and Engineering, Sales, Partnerships, Demand Generation and Campaigns to name a few. Different from many other Product Marketing teams, our team works across the entire product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch.

What you'll do

• Set go-to-market strategy — Build and own the end-to-end go-to-market strategy for subscription management offerings, defining target audiences, priority use cases, routes to market, and measures of success.
• Champion the customer — Develop deep insight into the needs of businesses with recurring revenue models through customer research, market analysis, and close partnership with user-facing teams; translate those insights into product and commercial recommendations.
• Shape positioning and messaging — Create clear, differentiated narratives that make complex billing and monetization capabilities accessible and compelling to businesses ranging from startups to global enterprises.
• Lead product launches — Partner with Product, Engineering, Sales, Partnerships, and Demand Generation to bring new capabilities to market, coordinating launch plans and enabling teams to deliver a consistent customer experience.
• Drive adoption and growth — Design and execute programs that increase awareness, activation, and sustained usage across priority customer segments, using data and experimentation to improve performance.
• Enable customer-facing teams — Equip Sales and other user-facing teams with the insights, content, and tools they need to communicate value, navigate customer needs, and accelerate adoption.
• Measure and optimize impact — Define goals and success metrics, synthesize qualitative and quantitative signals, and turn results into actionable recommendations for product and go-to-market teams.

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply.

Minimum Requirements

• 7+ years of product marketing or growth marketing experience at a technology company, with a track record of independently owning end-to-end go-to-market strategy and execution.
• Experience marketing complex B2B software, financial technology, billing, payments, or other products that require translating technical concepts into clear customer value.
• Demonstrated ability to develop positioning and messaging, lead product launches, and drive adoption across multiple customer segments.
• Strong customer orientation and analytical judgment, with experience combining research, market insight, and performance data to shape strategy and influence product decisions.
• Excellent written and verbal communication skills, with the ability to create compelling narratives for executive, technical, sales, and customer audiences.
• Proven cross-functional leadership and stakeholder management skills, including the ability to influence and deliver results across Product, Engineering, Sales, and Marketing teams.

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $145,000 - $217,600. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

• equity, company bonus or sales commissions/bonuses
• 401(k) plan
• medical, dental, and vision benefits
• wellness stipends

At Stripe, we're looking for people with passion, grit, and integrity. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns.

At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions.

The application window will remain open for 100 days after the Job Post is published. However, this opportunity will remain open based on the needs of the business, which may cause the application window to close before or after the 100-day mark.