Product Marketing Manager - Residential AC & HVAC

Midea; Markham; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading home appliances manufacturer seeks a dynamic Product Marketing Manager to oversee the Residential Air Conditioning and HVAC business in Markham, Canada. This role demands a strategic leader with a strong understanding of the Canadian retail landscape, proven success with major retailers, and extensive experience in product marketing. Responsibilities include managing the product roadmap, leading sales strategy, and fostering relationships with key partners to drive sales growth. Competitive compensation and opportunities for professional growth are offered.

Qualifications

• 5+ years of experience in product marketing and national account sales in HVAC.
• Proven success with major Canadian retailers like Home Depot or Canadian Tire.
• Ability to manage full P&L and strategic planning.

Responsibilities

• Own product roadmap and lifecycle from concept to market launch.
• Lead new product introductions with go-to-market strategy.
• Manage long-term relationships with retail and HVAC partners.

Skills

Strong analytical skills

Excellent communication

Project management

Education

Bachelor’s degree in Business, Marketing, Engineering

Tools

MS Office (Word, Excel, PowerPoint, Outlook)

Job description

About Midea America Canada Corporation (MACC):

Midea America Canada Corporation (MACC) is a Global leader in home appliances manufacturing, dedicated to improving the lives of consumers through innovative, high-quality products. At MACC, we pride ourselves on fostering creativity and excellence in every aspect of our work.

Reports to: Product Marketing Director

Job Summary

We are seeking a dynamic and strategic Product Marketing Manager to lead our Residential Air Conditioning and HVAC business. The ideal candidate is a self-starter with knowledge of the Canadian retail landscape and understanding of the HVAC distribution channels, capable of managing product roadmaps, driving sell-in and sell-out performance, and fostering long‑term partnerships with key partners.

Key Responsibilities

Product Marketing Leadership

• Own the product roadmap and lifecycle for assigned Product Divisions (PDs), from concept to market launch.
• Conduct comprehensive market research and competitive analysis to understand customer needs, industry trends, and competitor positioning.
• Lead new product introductions (NPIs), including go‑to‑market strategy, pricing, and positioning.
• Define product requirements and specifications based on insights and market intelligence.
• Collaborate with global teams to define product features, design, and user experience.
• Manage full P&L, ensuring profitability, SKU productivity, and strategic category sales.
• Benchmark competitors’ line logic and innovations to ensure product relevance and competitiveness.
• Lead the CCC and budgeting planning cycle for the Canadian Business Unit.

Channel Management

• Serve as the primary contact for national and key retail accounts as well as HVAC partners, building trust‑based, long‑term relationships.
• Develop and execute strategic sales plans aligned with company growth objectives.
• Lead Product Line Reviews (PLRs), including product selection, pricing logic, and sell‑in targets.
• Coordinate cross‑functional support (marketing, service, operations) to meet account performance goals.
• Forecast and track key account metrics to ensure alignment with business targets.
• Represent the company in sales presentations and negotiations, balancing client satisfaction with profitability.
• Identify and pursue new business opportunities with existing and prospective retail partners.
• Proactively assess, clarify, and validate customer needs on an ongoing basis.

Business & Channel Strategy

• Define and execute channel management strategies, for private label and Midea owned brands.
• Lead the scoping and securing of new business with both existing and new channel partners.
• Build business cases for new opportunities and define value chains with the product division (PD) partners in China for new listings.
• Actively participate in CPFR sessions and monthly forecasting, taking ownership of committed numbers.
• Plan and manage promotional activities, ensuring alignment with funding and strategic goals.

Cross‑Functional Leadership

• Inspire and mobilize cross‑functional teams to deliver results including PD, marketing, operations, and service.
• Leverage internal and external feedback and market intelligence to continuously improve product offerings and positioning.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or relevant experience: 5+ years of experience in product marketing and/or national account sales, in the Residential Air Conditioning & HVAC industry.
• Proven success managing major Canadian retailers and/or HVAC distribution players (e.g., Home Depot, Canadian Tire, Wal‑Mart, RONA, Costco, Home Hardware, Leon’s, etc.).
• Strong analytical, communication, and project management skills.
• Experience with P&L ownership and strategic planning.
• Proficiency in MS Office (Word, Excel, PowerPoint, Outlook).
• Ability to travel domestically and internationally as needed.