Product Marketing Manager - Pelco (Remote)

Motorola Solutions; British Columbia; Remote; CAD 95,000 - 115,000; Full time

Job summary

A global technology company based in Canada is seeking a Product Marketer to develop and implement product marketing strategies. This role involves collaborating with Product Management and Sales, creating marketing content, and conducting market research to build brand awareness and drive demand. The ideal candidate will have a degree in marketing and 1-3 years of product marketing experience. A salary range of $95,000 - $115,000 CAD is offered.

Qualifications

• 1-3 years of experience in B2B Product Marketing.
• Experience with SaaS solutions, particularly in video security/access control.

Responsibilities

• Craft messaging and positioning to demonstrate product value.
• Conduct market research and analyze customer segments.
• Create go-to-market strategies to enhance product awareness.

Skills

Creative storytelling

Effective communication

Project management

Problem-solving

Organizational skills

Education

Degree concentration in marketing or a related field

Job description

Job Description

As a Product Marketer, you will work across Marketing, Product Management and Sales to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department.

This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI. Working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results.

This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality results.

Who you are

• You are a creative storyteller with excellent communication skills that span writing, speaking, and presenting.
• You are curious, asking questions and open to learning new technologies, new audiences, and new markets.
• You can admit mistakes and have the ability to learn from them and move forward and continuously improve.
• You can take complex products or features and distill them into clear, concise, value-focused messages.
• You have the talent to create compelling and exciting messages to differentiate your product in the market.
• You are organized, with excellent follow-up skills, and can take ownership of projects and see them to completion.
• You thrive in cross-functional environments and can build relationships across teams to drive the greatest impact.
• You can creatively problem solve and adapt to shifting projects and moving targets.
• You are adaptive and willing to take on new challenges with an evolving portfolio.

What you’ll do

• Partner with Product Management partners
• Craft messaging and positioning that demonstrates the value of your solution and differentiates it in the market
• Acquire deep customer knowledge through market research, customer interviews, and segmentation analysis
• Conduct competitor and market research to better understand our differentiation, target customers, key industries, and buyer personas
• Create and execute go-to-market strategies to drive product awareness, adoption, and pipeline
• Collaborate with marketing to develop and execute marketing campaigns to increase awareness and drive demand for products and solutions
• Develop internal and external facing content to enable Sales to effectively position and sell
• Design and execute channel marketing strategy and collateral to drive adoption, including training, tool kits, and enablement materials
• Own product and feature launches, including messaging and positioning, identifying target audiences, and creating content to support the launch, such as web pages, social media, collateral, presentations, and more

Preferred Qualifications & Skills

• Experience working with a combined hardware / software cloud (SaaS) solution a plus, with an emphasis on video security / access control
• Degree concentration in marketing, business, or a related field
• 1-3 years of experience in B2B Product Marketing

Target Base Salary Range : $95,000 -$115,000 CAD

Consistent with Motorola Solutions values and applicable law, we provide the following information to promote pay transparency and equity. Pay within this range varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate.

Basic Requirements

• High School diploma or equivalent
• 1+ years of marketing experience

Travel Requirements

Under 25%

Relocation Provided

None

Position Type

Experienced

Referral Payment Plan

Yes

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.

We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please complete this Reasonable Accommodations Form so we can assist you.

Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.

Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.

Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.

Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un handicap physique et / ou mental. Pour demander un aménagement, veuillez remplir ce formulaire d'aménagement raisonnable afin que nous puissions vous aider.