Product Marketing Manager — GTM Strategy & Growth (Hybrid)

Socotra, Inc.; Toronto; Hybrid; CAD 115,000 - 144,000; Full time

Job summary

A leading transportation company, based in Toronto, is seeking a Marketing Manager to own and execute go-to-market strategies for products. The role involves cross-functional collaboration and strategic data analysis to drive marketing impact. The individual must have over 5 years of marketing experience and a strong analytical background. The position offers a hybrid work schedule and a salary range of CAD $115,000 to $143,750, alongside comprehensive benefits including extended health coverage and paid time off.

Benefits

Extended health and dental coverage

Mental health benefits

Flexible paid time off policy

RRSP plan

18 weeks paid time off for new parents

Qualifications

• 5+ years of progressive marketing experience; 3+ years in product marketing.
• Demonstrated experience collaborating with product teams.
• Strong analytical foundation for understanding financial models.

Responsibilities

• Own the product marketing strategy and execution for Lyft's products.
• Develop and execute marketing campaigns for measurable impact.
• Build rigorous KPI frameworks connecting marketing to business outcomes.

Skills

Strategic positioning

Data-informed decision-making

Cross-functional collaboration

Customer journey analysis

Measurement frameworks

Job description

A leading transportation company, based in Toronto, is seeking a Marketing Manager to own and execute go-to-market strategies for products. The role involves cross-functional collaboration and strategic data analysis to drive marketing impact. The individual must have over 5 years of marketing experience and a strong analytical background. The position offers a hybrid work schedule and a salary range of CAD $115,000 to $143,750, alongside comprehensive benefits including extended health coverage and paid time off.