Product Marketing Manager (Growth Hacker)

Thinkoutsidethevalley; Kitchener; Remote; CAD 60,000 - 90,000; Full time

Job summary

A dynamic SaaS startup is seeking a Marketing Manager (Growth Hacker) to spearhead early marketing efforts. You will work closely with the founders to develop impactful marketing strategies that resonate with users. The ideal candidate has 2-5 years of SaaS product marketing experience and a strong project management background. Join a fast-paced team and make a significant impact in the world of video analytics and marketing.

Benefits

Competitive salary equity

Health, dental and vision insurance

Unlimited vacation

Opportunity to work remote

Investment in growth and education

Qualifications

• 2-5 years of SaaS product marketing experience.
• Demonstrated success in driving growth at a B2B or B2C SaaS company.
• Strong project management skills including managing complex projects.
• Experience using metrics to validate hypotheses.

Responsibilities

• Create product positioning based on understanding of customers and competitors.
• Execute data-driven campaigns that deliver qualified leads.
• Optimize acquisition funnel to convert leads to users.
• Experiment to identify new marketing channels.

Skills

SaaS product marketing

Project management

Data-driven mindset

Curiosity and willingness to learn

Self-starter

Job description

Job Description

Our client is a SaaS attention analytics company for video. Top publishers, brands and agencies run their signature product to understand and engage their digital audiences. We’re early and you’ll be joining an amazing team. Our founders are serial entrepreneurs with experience spanning across media, big data, marketing and tech. We have big plans believing if you know what people are paying attention to you can influence them to do anything.

They are looking to hire its first marketing employee. You’ll work closely with our founders as we develop our positioning and messaging and identify the best marketing channels for our products.

As Marketing Manager (Growth Hacker) you will own and drive our early marketing efforts. You will become an expert in our products and help us communicate the value of tracking, measuring and analyzing attention to the more than 8 million organizations utilizing video. You will experiment to find new marketing channels and design and execute marketing campaigns.

You’ll market a product people love and help transform an entire industry from measuring video performance to measuring audience engagement: in our first few months organizations like Ziff Davis, Nasdaq and The Holmes Report are using their signature product to track over 10 million attention events every day. You’ll work with an amazing team from places like Ogilvy, HP and Cisco.

If you want to make an impact at a fast‑paced growing startup in an exciting industry we want to hear from you.

Responsibilities

• Create product positioning based on deep understanding of customers and competitors


• Execute data‑driven campaigns that deliver qualified leads


• Optimize acquisition funnel to convert leads to users and users to customers


• Experiment to identify new marketing channels


• Work with founders to shape marketplace perception and product direction


• Become an expert in the online video and video marketing industries


• Manage new product launches and feature rollouts


• Learn and do simultaneously as part of a startup team

Requirements

• 2-5 years of SaaS product marketing experience


• Demonstrated success in driving growth at a B2B or B2C SaaS company.


• Strong project management skills including managing and executing complex projects


• A data‑driven mindset including experience using metrics to validate hypotheses


• A curiosity about the world and willingness to learn


• Self‑starter that can deliver results remotely


• Some travel for conferences and customer meetings


• Preferred (not required): understanding of online video analytics and / or marketing technology

Benefits

• Competitive salary equity


• Health, dental and vision insurance


• Unlimited vacation


• Opportunity to work remote


• Investment in growth and education