Product Marketing Manager, Canada Prime

Amazon; Vancouver; Hybrid; CAD 77,000 - 129,000; Full time

Job summary

A leading e-commerce company is seeking a Product Marketing Manager to enhance customer acquisition and engagement for Amazon Prime in Canada. The role involves developing content strategies, driving marketing initiatives, and analyzing performance metrics. Candidates should have over 4 years of marketing experience, a flair for creativity, and an aptitude for data analysis. The position offers a competitive salary range of $77,300 to $129,000, depending on skills and experience, within a collaborative environment focused on innovation and growth.

Qualifications

• 4+ years of professional non-internship marketing experience.
• Experience building and executing marketing campaigns from concept to completion.
• Proven ability to manage and measure marketing performance.

Responsibilities

• Set vision for content testing and product launch marketing.
• Develop and execute content experimentation initiatives.
• Conceive and manage Prime member acquisition and engagement strategies.

Skills

Content testing

Marketing strategy

Data analysis

Cross-functional collaboration

Customer engagement

Job description

Description

Looking for an opportunity to move fast and make a big impact? Amazon Prime's members are at the heart of Amazon's tremendous growth, and at the core of its success are products we are building to convert customers to be lifelong Prime members, to help them enjoy their benefits, and to increase their engagement with Amazon.

The Canada Prime team owns driving overall program growth through successful customer acquisition, onboarding, engagement and retention activities for our customers on Amazon.ca. There are incredible growth opportunities as we continue to innovate on behalf of our customers. If you are looking for a strategic role with a big business impact, ability to partner with WW teams to define new initiatives, and are passionate about inventing on behalf of our customers, this position is for you.

We are looking for a Product Marketing Manager who can provide a fresh, creative approach to helping customers understand all that Prime has to offer. This individual will drive member acquisition and engagement through content testing, supporting product launches and high velocity events, and owning the segments marketing strategy that will drive dramatic impact on the growth of Amazon Prime in Canada. They have some tech-savviness and can often be found investigating emerging technologies and piecing together multiple systems to unlock marketing opportunities. Experience in marketing or e-commerce merchandising is highly desired, especially with a background in online testing. They use data to drive decisions, but also search for customer insights and anecdotes to set a new strategic vision for how to engage Prime members. They have a willingness to move and experiment often, and can create and prioritize a roadmap of marketing executions that serve as learnings along the way. They can work extremely effectively in a matrix organization and develop win-win partnerships with other teams. The ideal candidate will be comfortable in a dynamic environment; will be a creative and analytical problem solver.

Key job responsibilities

As a Product Marketing Manager, you will set the vision for content testing, product launch marketing, support Prime marketing in high velocity events, and GTM activities for segments (e.g. Gen Z, New to Canada, French Quebec, etc.). Your responsible for developing and executing content experimentation initiatives, analyzing metrics and providing actionable insight into performance, as well as developing and executing on go to market strategies key Prime segments and product launches. You will work closely with Product Managers, Marketers, Benefit partner teams, as well as Senior Business Leaders across CA and WW to define new initiatives and customer experiences, analyze the business and present your vision. You will conceive and manage Prime member acquisition and engagement for key segments through innovative solutions across onsite CX, email, and core product features. A focus on testing will be important, as will the ability to then scale insights to have a broad impact. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and editing tools.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience using data and metrics to drive improvements
• Experience in marketing or marketing research

Preferred Qualifications

• Experience managing large amounts of data, including customer segments and online campaign metrics

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary for this position ranges from $77,300/year up to $129,000/year. Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.

Applicants should apply via our internal or external career site.