Product Marketing Manager - B2B SaaS, ABM & Growth

Versaterm; Ottawa; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading public safety solutions company in Ottawa is looking for a Product Marketing Manager to shape marketing strategies and drive product adoption. The role requires over 10 years of product marketing experience, particularly in B2B SaaS or technology sectors. Responsibilities include leading multi-channel marketing initiatives, ensuring brand consistency, and analyzing campaign performance. Ideal candidates should possess strong communication skills and a proven track record in marketing success.

Benefits

Diversity and inclusion initiatives

Flexible work arrangements

Career development opportunities

Qualifications

• 10+ years of experience in product marketing, preferably in B2B SaaS or technology sectors.
• Proven success in launching and scaling marketing campaigns.
• Deep understanding of demand generation and buyer journeys.

Responsibilities

• Develop product positioning and messaging frameworks.
• Lead design and execution of integrated marketing programs.
• Monitor campaign performance and provide actionable insights.

Skills

Product marketing experience

Demand generation

ABM strategies

Communication skills

Project management

Collaboration

Education

Bachelor’s degree in business or marketing

Tools

Salesforce

Pardot/MCAE

Marketo

Adobe Creative Suite

Microsoft Office

Job description

A leading public safety solutions company in Ottawa is looking for a Product Marketing Manager to shape marketing strategies and drive product adoption. The role requires over 10 years of product marketing experience, particularly in B2B SaaS or technology sectors. Responsibilities include leading multi-channel marketing initiatives, ensuring brand consistency, and analyzing campaign performance. Ideal candidates should possess strong communication skills and a proven track record in marketing success.