Product Marketing Manager

Seequent Limited; Vancouver; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading technology company in Vancouver is seeking a Product Marketing Manager to drive their marketing strategy. The ideal candidate will have over 7 years of experience in B2B software marketing and a degree in a related field. Responsibilities include developing product strategies, leading marketing campaigns, and conducting market research. This role offers a collaborative work environment and the opportunity to make a significant impact in a dynamic industry.

Benefits

Great benefits unique to location

Collaborative work environment

Opportunities for positive change

Qualifications

• 7+ years of experience in Product Marketing.
• Proven expertise in developing global campaign content.
• Strong understanding of B2B buyer personas and customer journeys.

Responsibilities

• Develop and execute a dynamic product marketing strategy.
• Lead go-to-market strategies for product launches.
• Conduct in-depth customer and market research.

Skills

Product Marketing

B2B Software/SaaS Expertise

Project Management

Communication Skills

Creative and Strategic Thinking

Education

Degree in business, geosciences, engineering, or related field

Job description

At Seequent, we help organisations to understand the underground, giving the confidence to make better decisions faster.

We build world‑leading technology that is at the forefront of Earth sciences, transforming the way our customers work. Every day we help them develop critical mineral resources more sustainably, design and build better infrastructure, source renewable energy, and reduce their impact on the environment.

We operate in 145+ countries while proudly maintaining headquarters in New Zealand.

The Role

As a Product Marketing Manager, you will be the driving force behind our marketing strategy for your portfolio of products. You will play a critical role in connecting and collaborating across global product and revenue teams, transforming complex technical information into compelling positioning that differentiates Seequent from the competition and resonates with target audiences. From acquisition to retention, your work will ensure that the voice of the customer is at the heart of everything we do.

In this role, you will have the opportunity to:

• Develop and execute a dynamic product marketing strategy.
• Lead go‑to‑market strategies and ensure successful product launches.
• Conduct in‑depth customer, competitor, and market research to inform marketing strategies.
• Collaborate across product, design, and customer experience, to ensure alignment on goals and cohesive execution of strategies.
• Craft clear and impactful product positioning and messaging.
• Collaborate with Digital and Field Marketing teams to deliver high‑impact campaigns.
• Enable internal teams with consistent and effective communication of our product positioning and messaging.
• Create engaging content for both external and internal audiences, including solution briefs, white papers, and sales playbooks.
• Develop and maintain detailed buyer personas.
• Contribute to product naming and commercialisation decisions.
• Collaborate with Product Management and Customer Marketing to implement strategies that drive product adoption, usage, and customer retention.

To be successful in this role, you should have:

• 7+ years of experience in Product Marketing, preferably in B2B software or SaaS.
• A degree in business, geosciences, engineering, or a related field.
• Proven expertise in developing global campaign content.
• Strong understanding of B2B buyer personas and customer journeys.
• Excellent written and verbal communication skills.
• Strong project management skills to oversee marketing campaigns and product launches.
• Ability to analyse customer and product insights to make data‑driven decisions.
• Creative and strategic thinking with a willingness to try new things.
• Strong interpersonal skills to collaborate with cross‑functional teams and manage external vendor relationships.
• Ability to build rapport with and influence senior leaders.

Additional Information

Office‑based working environment, work from our Vancouver, Canada or Christchurch, New Zealand office two or more days per week.

Our Commitment to Equity, Diversity, and Inclusion

At Seequent, we champion the uniqueness of each individual. Our commitment to inclusiveness, equity, and accessibility is fundamental to who we are. If you require accommodation during our recruitment process, please let our Talent Acquisition team know. We are here to ensure a fair opportunity for all.

Research underscores that some individuals, especially women and underrepresented groups, may hesitate to apply for roles if they don't meet every requirement. Please don't count yourself out if you don’t tick every box. We are committed to hiring a diverse team and encourage individuals of all background and abilities to apply. Thank you for considering us as your potential employer; we're excited to see what you can bring to our team!

Benefits of being a Seequenteer and why you’ll love being on our team.

We aspire to pioneers of positive change in the way organisations work with the underground. We work collaboratively, stay curious, make change happen and have a global impact. We bring our authentic selves to work and are enthusiastic about what we do. Plus, you can expect great benefits; these benefits are unique to each location Seequent resides in. Please ask your Talent Acquisition Specialist.

If this posting gets you excited about joining Seequent please apply now!

For more information about everything Seequent, please visit Seequent.com.

How to apply

If this sounds like the role for you, apply today with a covering letter and CV.