Product Marketing Manager

LayerZero Labs; Vancouver; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading blockchain technology company in Metro Vancouver is seeking a Product Marketing Manager to craft narratives and strategies for product launches. The ideal candidate will have 5-8 years in product marketing within fintech, SaaS, or crypto. The role emphasizes clear communication and technical understanding to effectively engage diverse audiences.

Qualifications

• 5-8 years in product marketing, go-to-market, or solutions marketing within fintech, SaaS, or crypto.
• Ability to bridge technical depth with narrative clarity.
• Exceptional communication and storytelling skills for diverse audiences.

Responsibilities

• Develop clear, differentiated product narratives grounded in technical understanding.
• Drive launch plans for new products, integrations, and features.
• Use adoption and engagement data to assess resonance and improve storytelling.

Skills

Product marketing

Communication skills

Storytelling

Organizational skills

Technical depth

Job description

Founded in 2021, LayerZero’s vision is to create a community of cross-chain developers, building dApps that are no longer constrained by individual blockchain capabilities. With LayerZero's simple, generic messaging protocol, builders will develop cross-chain dApps designed to unify the power of individual blockchains.

We are funded by the best investors in the world including:

a16z, Sequoia, PayPal, Binance Ventures, Coinbase Ventures, Uniswap Labs, Circle Ventures, Delphi Digital, and many more.

ABOUT THE ROLE

LayerZero builds infrastructure so any asset, application, or company can use crypto rails at internet scale. We’re reinventing how value moves online by solving for interoperability amongst blockchains – a problem we believe the world will value in trillions.

As Product Marketing Manager, you’ll own the bridge between what we build and how the world understands it. You’ll shape positioning, define go-to-market strategies, and create the content that helps customers, developers, and institutions grasp what’s possible with LayerZero.

You’ll partner with Product, BD, and Comms to craft narratives that differentiate us — grounded in truth, data, and technical depth.

WHAT YOU’LL DO

Define Positioning and Messaging

• Develop clear, differentiated product narratives grounded in technical understanding.
• Partner with Product and Engineering to translate new capabilities into market‑ready messaging.
• Drive launch plans for new products, integrations, and features, ensuring alignment across teams.
• Partner with BD and Comms to activate narratives through campaigns, events, and content.
• Produce product explainers, one‑pagers, presentations, and sales enablement materials that scale understanding.
• Ensure consistency of message, tone, and design across all external assets.

Measure and Refine

• Use adoption and engagement data to assess resonance and improve storytelling.
• Contribute insights back into product development and roadmap prioritization.

WHAT WE’RE LOOKING FOR

• 5–8 years in product marketing, go‑to‑market, or solutions marketing within fintech, SaaS, or crypto.
• Ability to bridge technical depth with narrative clarity.
• Exceptional communication and storytelling skills for diverse audiences.
• Highly organized, detail‑oriented, and comfortable managing multiple stakeholders.
• Deep conviction in the crypto ecosystem and the role of interoperability in shaping its future.

Equal Opportunity Employer

LayerZero Labs is committed to fostering a diverse and inclusive workplace. LayerZero Labs is an equal opportunity employer and does not discriminate on the basis of race, national origin, religion, gender, gender identity, sexual orientation, marital status, protected veteran status, disability, age, or any other legally protected status.