Product Marketing Manager

ORBCOMM; Ottawa; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A pioneering IoT technology firm in Ottawa seeks a Product Marketing Manager to shape go-to-market strategies and drive impactful marketing campaigns. This role involves collaborating with Sales and Product teams, owning multi-channel campaigns, and conducting market intelligence. Ideal candidates will have over 5 years in product marketing, preferably in B2B SaaS or technology. You will champion content development, positioning strategies, and monitoring industry trends to enhance marketing initiatives. Join us for a chance to make a significant impact in a growth-oriented environment.

Qualifications

• Experience in B2B SaaS or technology is preferred.
• Experience in transportation, supply chain, maritime, or IoT is preferred.
• Proven ability to scale multi-channel marketing campaigns.

Responsibilities

• Design, lead, and optimize integrated multi-channel marketing programs.
• Drive Account-Based Marketing campaigns in partnership with Sales.
• Develop differentiated value propositions and messaging frameworks.
• Create compelling content across the buyer journey.
• Monitor industry trends and translate insights into actionable programs.

Skills

Strategic thinking

Operational excellence

Communication skills

Presentation skills

AI and automation literacy

Education

5+ years of experience in Product Marketing

Job description

Join Us as a Product Marketing Manager!

Are you ready to shape high-impact go-to-market strategies and drive meaningful pipeline growth across ORBCOMM’s smart trailer and smart container solutions? As Product Marketing Manager, you’ll play a key role in defining positioning, executing multi-channel campaigns, and partnering closely with Sales and Product teams to influence buying decisions and accelerate revenue growth.

Why You’ll Love Working Here

You’ll lead the full lifecycle of integrated marketing campaigns that fuel ORBCOMM’s growth across transportation and logistics. From account-based marketing initiatives to thought-leadership content and product launches, your work will directly impact market visibility, sales enablement, and customer engagement.

You’ll collaborate closely with cross-functional partners while owning strategies that translate industry insights into compelling marketing programs that convert.

With a flexible working arrangement, you can enjoy the best of both worlds—collaborating in person at our Sterling, Virginia office on a hybrid schedule, or working fully remotely if you’re based outside the Sterling area. Wherever you are, you’ll stay connected and engaged, collaborating virtually with our global teams from the comfort of your home.

What You’ll Do

Campaign Leadership

• Design, lead, and optimize integrated multi-channel marketing programs.


• Drive Account-Based Marketing (ABM) campaigns in partnership with Sales to target priority accounts and accelerate growth.

Positioning & Messaging

• Develop differentiated value propositions and messaging frameworks for our Smart Trailers and Smart Containers solutions.


• Ensure all content aligns with audience needs, market trends, and vertical-specific opportunities.

Content Strategy & Development

• Create compelling content, including thought leadership, webinars, solution sheets, trade show materials, and persona-driven assets across the buyer journey.


• Own positioning, messaging, and marketing assets for product and feature launches.

Market Intelligence

• Monitor industry trends, competitive insights, and customers’ needs to refine positioning and shape campaign strategy.


• Translate insights into actionable marketing programs and recommendations.

Who You Are

• You’re a strategic thinker with a knack for operational excellence, ready to tackle multiple priorities with agility and grace. If you have:


• 5+ years of experience in Product Marketing, preferably in B2B SaaS or technology.


• Experience in transportation, supply chain, maritime, or IoT is preferred.


• Demonstrated success in building and scaling multi-channel marketing campaigns that deliver measurable results.


• Strong understanding of demand generation, buyer journeys, and ABM strategies.


• Proven ability to leverage AI-enabled tools to enhance efficiency, insights, and campaign performance.


• Exceptional storytelling, communication, and presentation skills.


• Ability to leverage AI-enabled tools and automation to enhance productivity, with a commitment to continuous learning in digital and AI literacy.

Ready to Join Us

We believe that our people are our greatest asset. Your skills and passion can help us achieve remarkable things! If you’re seeking a thrilling career opportunity in a vibrant, growth-oriented environment, ORBCOMM is the perfect fit for you.

About Us

At ORBCOMM, we’re pioneers in IoT technology that drives innovation and empowers our clients to make data-driven decisions. Our industry-leading solutions enable customers to boost productivity, streamline operations, and increase their bottom line. With over 30 years of experience and the most comprehensive solution portfolio in the industry, we enable the management of millions of assets worldwide across diverse sectors, including transportation, heavy industries, satellite, and maritime. Discover how ORBCOMM is transforming industries and unlocking the potential of data to drive meaningful change by visiting www.orbcomm.com.

We are committed to building a diverse and inclusive workplace and appreciate all applicants for their interest in joining our team. Only candidates selected for an interview will be contacted.

At ORBCOMM, we are also dedicated to ensuring accessibility and are pleased to offer accommodations for individuals with disabilities upon request throughout all aspects of the selection process.