Product Marketing Manager

Working Nomads; Canada; On-site; CAD 90,000 - 100,000; Full time

Job summary

A leading Canadian tech company is seeking a full stack content strategist and product marketer. You will deliver impactful messaging, develop content for product launches, and conduct market research. Candidates should have at least 2 years of experience in product marketing or related fields and a strong content development portfolio. This is a remote position with competitive compensation ranging from $90,000 to $100,000 CAD per year.

Benefits

Competitive compensation

100% Work from Home

Qualifications

• 2+ years of experience in product marketing or partner marketing.
• Strong track record in content development skills.
• Experience in SaaS or B2B startups is a plus.

Responsibilities

• Deliver high-quality messaging and positioning.
• Create content and lead product launches.
• Conduct customer, market, and competitive research.

Skills

Content development

Project management

Written communication

Presentation skills

Strategic marketing campaigns

Job description

Join the Product Marketing and Marketing teams to help accelerate the awareness, adoption, and advocacy for TrustArc products. Looking for a “full stack” content strategist and product marketer - a critical-thinker, problem-solver, and do-er who can help with education and understanding of the exciting privacy space.

What You Will Do

• Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities.
• Create content and lead product launches, positioning, sales materials, and demand generation campaigns (landing pages, email conversions, social media, blogs).
• Write and experiment (A/B test) website content (messaging and positioning) with a data-driven perspective.
• Project manage and work with internal and external collaborators on product demo videos - with experience writing and developing video content.
• Develop website content with an eye for solution marketing messaging and the ability to make technical content easy to understand.
• Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
• Drive market analysis, competitor research, customer personal development, and value proposition creation.
• Develop training materials for customer-facing teams and educate on product messaging and positioning.
• Outline and lead product marketing activities for product launches.
• Assist with strategic initiatives to drive customer adoption and help existing customers get more value from our software and services.
• Partner with Product Marketing, Content Marketing, Privacy experts, and Agencies to create full funnel solution marketing content.
• Lead company research projects for thought leadership content and insights.

What You Will Bring

• 2+ years of experience in partner marketing, product marketing, demand generation, sales enablement, communications, or customer marketing.
• Strong track record of content development skills (ebooks, blogs, demo videos, emails, to sales materials).
• Experience in SaaS or B2B startups is a huge plus.
• Track record of leading product marketing activities and highly effective project management, prioritization, and time management skills to meet deadlines.
• Experience in prioritizing projects and opportunities in a fast-paced, growing environment.
• Strong written communication and presentation skills.
• Firm grasp of ways to develop strategic product marketing campaigns.
• Ability to quickly understand complex technical concepts and accurately distill them into digestible content for a wide range of audiences.

Excited about the opportunity, but worried you don’t meet all the requirements? Apply anyway and give us both the chance to find out!

What We Offer

• Competitive compensation
• 100% Work from Home
• Compensation: $90,000 to $100,000 CAD per year
• Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws.