Product Marketing Director — Growth & GTM Strategy

Hiive; Vancouver; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading fintech startup in Vancouver is seeking a Director of Product Marketing to define and drive the marketing strategy. You will lead a team and work cross-functionally, overseeing the positioning and messaging to establish the company as the go-to for secondary market innovation. The ideal candidate will have over 10 years of experience in product marketing and a strong ability to execute growth strategies. This role offers a competitive salary and perks including stock options and health benefits.

Benefits

Competitive salary

Employee stock option plan

100% employer-paid health and dental premiums

Comprehensive health and personal spending account

$20-per-day commuter benefit

Engaging social calendar

Opportunities for growth

Qualifications

• 10+ years of product marketing experience.
• Proven ability to develop and execute GTM strategies that drive revenue growth.
• Exceptional storytelling, positioning, and messaging skills.

Responsibilities

• Own Hiive's product marketing function.
• Develop and lead GTM strategies for new product initiatives.
• Conduct user and market research for product messaging.

Skills

Product marketing experience

GTM strategies

Storytelling skills

Leadership experience

Expertise in PLG strategies

Job description

A leading fintech startup in Vancouver is seeking a Director of Product Marketing to define and drive the marketing strategy. You will lead a team and work cross-functionally, overseeing the positioning and messaging to establish the company as the go-to for secondary market innovation. The ideal candidate will have over 10 years of experience in product marketing and a strong ability to execute growth strategies. This role offers a competitive salary and perks including stock options and health benefits.