Product Marketing Director, Command by Asana

Socket.dev; Vancouver; On-site; CAD 156,000 - 186,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching & support

Inclusive family building benefits

Long-term savings/retirement plans

In-office culinary options

Job summary

Asana is hiring a Product Marketing Director to own the end-to-end go-to-market strategy for Command by Asana. You’ll work at the intersection of product strategy and commercial execution, aligning with Product to launch features and arming Sales with winning enablement materials.

The role emphasizes communicating with depth to developers/engineers, supporting both PLG and SLG motions, and collaborating across offices in SF, NY, or Vancouver with an office-centric hybrid schedule.

Qualifications

• 8+ years of experience in product marketing within the B2B tech/SaaS space.
• Ability to articulate technical value and speak with depth to developers and engineering leaders.
• Proven track record scaling products with PLG and SLG motions.
• Strong cross-functional collaboration with Product, Partnerships, and Sales.

Responsibilities

• Define and own end-to-end go-to-market strategy for new products.
• Develop and maintain messaging and positioning for technical personas.
• Drive high-impact product launches to generate market momentum.
• Equip Sales and Success with enablement materials and customer stories.
• Act as connective tissue between Product, Partnerships and Sales.
• Analyze performance data and customer feedback to refine positioning.

Skills

8+ years experience

Technical depth

Strategic growth mindset

Product intuition

Collaborative leadership

AI & tech curiosity

Job description

Asana Marketing is hiring a Product Marketing Director to own the GTM strategy for our new product, Command by Asana. This strategic, high-growth role is focused on rapidly scaling products from initial traction to mass adoption. You will operate at the intersection of product strategy and commercial execution, working with Product to launch new features, arming Sales with the tools to win deals, and collaborating with partners to generate market momentum. This opportunity is ideal for someone with experience selling to developers and engineering leaders, who has navigated both PLG and SLG motions, and is technical enough to communicate with depth and credibility.

This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.

What you’ll achieve

• Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results.

• Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas.

• Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.

• Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.

• Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.

• Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities.

About you

• Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).

• Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.

• Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.

• Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.

• Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.

• AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $156,000 - $186,000 CAD The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits

• Career coaching & support

• Inclusive family building benefits

• Long-term savings or retirement plans

• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations.

#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

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