Product Manager, Client Segment Growth

Co-operators; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian financial services co-operative is seeking a Product Manager, Client Segment Growth to shape strategies for lead generation and client growth. This role requires collaboration with various teams and substantial experience in product management within financial services. The position offers a hybrid work model and comprehensive rewards including professional development opportunities and a supportive workplace culture.

Benefits

Training and development opportunities

Flexible work options

Health and wellness programs

Paid volunteer days

Comprehensive benefits package

Qualifications

• 3+ years of experience in product management, strategy, or client growth roles.
• Proven experience leading cross-functional initiatives focused on lead generation.
• Strong understanding of customer journey design and digital channels.

Responsibilities

• Define and own the product vision and roadmap for lead management journeys.
• Design and implement frameworks for lead capture and qualification.
• Collaborate with various teams to deliver seamless lead management experiences.

Skills

Strong relationship building

Strategic thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's or Master’s degree in business, Marketing, Engineering, or related field

Tools

CRM/lead management platforms

Data analytics tools

Job description

Job Category: Client Experience, Digital & Marketing

Requisition Number: ENTER005083

• Posted : October 30, 2025
• Full-Time

Locations

Showing 1 location

Toronto, ON, CAN

Description

Company: CGL

Department: GO Client Experience

Employment Type: Regular Full-Time

Work Model: Hybrid

Language: This role operates in English.

Additional Information: This/these role(s) is/are currently vacant.

The Opportunity:

We are a leading Canadian financial services co-operative committed to building a sustainable and resilient society. Our people are at the heart of this mission, and we foster a culture that supports growth, innovation, and purpose-driven work. As Product Manager, Client Segment Growth, you will play a pivotal role in shaping and delivering strategies that drive lead generation, management, and conversion across key client segments.

You will lead the development and execution of end-to-end journeys that optimize the sales funnel - from lead capture to prioritization and actioning—ensuring alignment with our broader client growth strategy.

How you will create impact:

• Lead Product Strategy & Execution: Define and own the product vision and roadmap for lead management journeys, ensuring alignment with client segment growth objectives.
• Sales Funnel Optimization: Design and implement frameworks for lead capture, qualification, and actioning across digital and frontline channels.
• Cross-Functional Leadership: Collaborate with Marketing, Sales, Business Intelligence, Technology, and Operations to deliver seamless, data-driven lead management experiences.
• Journey Mapping & Design: Develop and refine customer journeys, wireframes, and user flows that support lead nurturing and conversion.
• Data-Driven Decision Making: Partner with analytics teams to prioritize leads, measure performance, and continuously improve conversion rates.
• Technology Enablement: Oversee the implementation and enhancement of sales enablement tools and platforms that support lead actioning and tracking.
• Voice of the Client: Leverage client insights, usability testing, and market research to inform product decisions and improve client experience.
• Business Case Development: Support the development of business cases, including cost-benefit analysis and ROI projections for lead management initiatives.

How you will succeed:

• You build strong relationships and influence cross-functional teams to drive outcomes.
• You foster a culture of innovation, experimentation, and continuous improvement.
• You are a strategic thinker who can translate vision into actionable plans.
• You communicate clearly and effectively, adapting your message to diverse audiences.
• You are comfortable navigating ambiguity and shifting priorities in a fast-paced environment.

To join our team:

• A Bachelor's or Master’s degree in business, Marketing, Engineering, or a related field.
• 3+ years of experience in product management, strategy, or client growth roles, ideally within financial services or a related industry.
• Proven experience leading cross-functional initiatives focused on lead generation, sales enablement, or client acquisition.
• Strong understanding of customer journey design, digital channels, and CRM/lead management platforms.
• Experience with data analytics, performance measurement, and reporting to drive product decisions.
• Excellent stakeholder management and communication skills.

What you need to know:

• This role may involve direct interaction with clients and/or service providers.
• A background check will be required as a condition of employment.

What’s in it for you?

• Training and development opportunities to grow your career.
• Flexible work options and paid time off to support your personal and family needs.
• A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
• Paid volunteer days to give back to your community.
• In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.