Product Line Manager

Communications & Power Industries (CPI); Georgetown; On-site; CAD 90,000 - 150,000; Full time

Job summary

Communications & Power Industries (CPI) is seeking a Product Line Manager to own the strategy, lifecycle, and profitability of an assigned product line. You will translate customer needs and industry trends into actionable product priorities while coordinating with Engineering, Sales, Finance, Operations, and other functions to meet financial and strategic goals.

Responsibilities include developing pricing strategies, forecasting, and leading cross‑functional reviews to ensure successful product

Qualifications

• Bachelor’s degree in Engineering, Business, Marketing, or related; MBA or equivalent is a plus.
• 5–7 years in product management, applications engineering, technical marketing, or related roles.
• Experience building product strategies, business cases, and roadmaps.
• Strong analytical, commercial, and communication skills to influence cross‑functional teams.

Responsibilities

• Develop and execute the product strategy, roadmap, and lifecycle plans for the assigned product line.
• Monitor market trends, customer requirements, and competitive activity to identify growth opportunities and risks.
• Lead business cases for new product development, sustaining engineering, and product rationalization decisions.
• Ensure the portfolio remains competitive and aligned with long‑term objectives.

Skills

Product strategy

Market analysis

Cross-functional leadership

Business case development

Financial acumen

Education

Bachelor’s degree in Engineering, Business, Marketing, or related

MBA preferred

Tools

Excel

Job description

SHAPING THE FUTURE THROUGH INNOVATION AND DISCOVERY!

With a history spanning more than seven decades, Communications & Power Industries’ thousands of products have impacted people’s lives in numerous unseen ways every day. Our highly engineered products serve as the backbone of modern-day commercial and military communications systems, assist in diagnosing medical conditions, empower scientific discoveries and space exploration, and much more.

CPI is headquartered in Plano, Texas and is a global manufacturer of electronic components and subsystems. We have manufacturing locations in the United States, Canada, Europe, and Asia. With a heritage of technological excellence, our team serves customers in the communications, defense, medical, industrial, and scientific markets.

Your Day To Day

Reporting to the VP Programs, the Product Line Manager is responsible for the strategic direction, commercial success, and lifecycle management of the assigned product line. Acting as the business owner for the portfolio, this role develops and executes product strategies that drive profitable growth, strengthen market position, and ensure long‑term competitiveness.

The Product Line Manager serves as the primary link between the market and the organization, translating customer needs, competitive intelligence, and industry trends into product strategies and business priorities. Working closely with Engineering, Applications Engineering, Technical Services, Sales, Program Management, Operations, and Finance, the Product Line Manager ensures the product portfolio delivers value to customers while meeting the Company’s financial and strategic objectives.

This role requires a blend of technical knowledge, commercial acumen, and strategic thinking to guide the product portfolio throughout its lifecycle—from market assessment and product planning through growth, sustainment, and eventual product retirement.

You Will Be Accountable For

Product Strategy & Portfolio Management

• Develop and execute the product strategy, roadmap, and lifecycle plans for the assigned product line.
• Monitor market trends, customer requirements, competitive activity, and emerging technologies to identify growth opportunities and strategic risks.
• Lead business cases for new product development, sustaining engineering investments, and product rationalization decisions.
• Ensure the product portfolio remains competitive, differentiated, and aligned with the Company’s long‑term business objectives.

Commercial Leadership

• Develop pricing strategies that maximize profitability while maintaining market competitiveness.
• Monitor product revenue, bookings, gross margin, and profitability, identifying opportunities to improve business performance.
• Conduct win/loss analysis and market assessments to identify growth opportunities and improve competitive positioning.
• Develop product forecasts and support long‑range business planning in partnership with Sales, Finance, and Operations.

Market & Customer Leadership

• Serve as the Voice of the Market by engaging with customers, sales teams, channel partners, and industry stakeholders.
• Represent the product line during strategic customer meetings, industry conferences, and trade shows to strengthen market presence and gather customer insights.
• Collaborate with Applications Engineering and Sales to understand evolving customer applications and market requirements.
• Build strong relationships with key customers to support strategic growth initiatives and long‑term business development.

Cross-Functional Leadership

• Collaborate with Engineering to prioritize product improvements, sustaining engineering efforts, and new product development.
• Partner with Technical Services to analyze field performance, warranty trends, and customer feedback to improve product reliability and serviceability.
• Support new product introduction activities by ensuring commercial readiness, market positioning, and successful product launches.
• Lead cross‑functional product reviews to align business priorities, investment decisions, and product portfolio strategies.

YOU ARE THE RIGHT PERSON FOR THIS JOB IF YOU HAVE

Required

• Bachelor’s degree in Engineering, Business, Marketing, or a related technical discipline; an MBA or equivalent business experience is considered an asset.
• 5–7 years of progressively responsible experience in product management, applications engineering, technical marketing, business development, or related customer‑facing technical roles supporting complex engineered products.
• Demonstrated experience developing product strategies, business cases, market assessments, or product roadmaps.
• Strong analytical, commercial, and communication skills with the ability to influence cross‑functional teams and drive strategic business decisions.

Preferred

• Experience supporting RF, microwave, high‑voltage, medical imaging, aerospace, defense, industrial equipment, or similarly complex technologies.
• Experience managing global product portfolios and supporting international markets.
• Strong understanding of product lifecycle management, market analysis, and competitive strategy.
• Experience working closely with Engineering, Sales, Technical Services, and Operations throughout the product lifecycle.
• Must be able to meet CGP/ITAR requirements.

Who We Are

We value the unique and diverse skills, qualities, and backgrounds that each employee brings to CPI, and we respect each employee as an integral member of our growing team. CPI is committed to providing equal employment opportunities for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this variety that adds value to our teams, as well as to our stakeholders. We welcome and encourage applicants to reach their full potential with us.

CPI is proud to be an Equal Opportunity and Affidative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.

What We Offer

Whether you are a seasoned professional or just embarking on your career, CPI is an ideal place to expand your knowledge and expertise. We cultivate a healthy, dynamic, and team‑oriented environment that empowers our employees to develop, create and deliver innovative, reliable technology solutions to power, connect, protect and support a better tomorrow.

We offer our employees an attractive compensation package with competitive salaries and comprehensive benefits, including health and wellness programs, career development, generous retirement savings plan with company match and more.