Product Lifecycle Marketing Manager

Musora Media, Inc.; Abbotsford; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading music education company in Abbotsford, BC, is seeking a Product Marketing Manager to enhance student experiences from onboarding to engagement. This role involves crafting engaging copy, optimizing marketing strategies, and collaborating with various teams to drive conversions. Ideal candidates will have over three years of relevant experience, exceptional communication skills, and a passion for education. The position offers a hybrid work environment and comprehensive benefits.

Benefits

Extended Benefits including health and dental

Paid time off

Career Growth opportunities

Learning & Development programs

Onsite Amenities and Events

Onsite Snacks & Meals

Casual dress code

Hybrid work options

Qualifications

• 3+ years of experience in lifecycle marketing, product marketing, or growth roles.
• Strong copywriting skills and the ability to translate insights into messaging.
• Highly organized with a track record of managing multiple projects.

Responsibilities

• Define and lead messaging strategies for student journeys.
• Write engaging copy across various channels to enhance user understanding.
• Optimize onboarding flows based on user insights.

Skills

Lifecycle marketing experience

Creative copywriting skills

Understanding consumer behavior

Data-driven decision making

Cross-functional collaboration

Project management skills

Attention to detail

Proficiency in English

Job description

A leading music education company in Abbotsford, BC, is seeking a Product Marketing Manager to enhance student experiences from onboarding to engagement. This role involves crafting engaging copy, optimizing marketing strategies, and collaborating with various teams to drive conversions. Ideal candidates will have over three years of relevant experience, exceptional communication skills, and a passion for education. The position offers a hybrid work environment and comprehensive benefits.