Product Designer

Priceline; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading travel technology company is looking for a Product Designer to create intuitive user experiences and collaborate with cross-functional teams. This role involves conducting user research, designing user interfaces, and advocating for accessibility standards. The ideal candidate will have 3–5 years of experience in product design and be skilled in tools such as Figma, Sketch, or Adobe XD.

Qualifications

• 3–5 years in product design, user experience, or visual design.
• Experience in designing intuitive, user-centered digital interfaces.
• History of advocating for customer needs in product design.

Responsibilities

• Conduct user research and usability testing.
• Design user experiences and interfaces.
• Collaborate with Product and Engineering teams.

Skills

User-centered design

Collaboration

Prototyping

Usability testing

Accessibility standards

Tools

Figma

Sketch

Adobe XD

Job description

This role is eligible for our hybrid work model: 2 days in-office

Product Designer

Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive.

Why this job’s a big deal:

As a Product Designer at Priceline, your focus is on creating user experiences that are intuitive, accessible, and aligned with customer and business outcomes. You are accountable for understanding user needs, translating them into design solutions, and partnering with Product Managers, Engineers, and cross‑functional teams to deliver products that delight customers while achieving measurable results. You balance creativity and usability with feasibility, ensuring that design decisions improve both the end‑user experience and product effectiveness.

In this role, you will get to:

User Research & Insights

• Conduct user research like interviews and usability testing to uncover customer needs and pain points
• Translate research findings into actionable insights in your designs
• Advocate for the customer voice in product strategy and decision‑making

Experience & Interaction Design

• Design user experiences and interfaces that are simple, consistent, and accessible
• Create wireframes, prototypes, and high‑fidelity mockups

Collaboration with Product & Engineering

• Partner with Product Managers to define problems, outcomes, and priorities
• Collaborate with Engineering Leads to align on technical constraints and opportunities
• Participate in reviews and demos to ensure designs are implemented to a high quality standard

Design Systems & Standards

• Apply and evolve design systems, patterns, and accessibility standards to ensure consistency
• Maintain and document design assets for reuse across teams
• Champion best practices in accessibility, usability, and inclusive design

Continuous Improvement

• Measure and analyze design impact through user feedback, analytics, and product KPIs
• Iterate designs based on data and feedback to improve customer experience
• Stay current with design trends, tools, and emerging technologies

Who you are:

• 3–5 years in product design, user experience, visual design
• You are the advocate for the user, ensuring customer needs and experiences shape product direction and delivery
• You bridge user insights (research, testing, behavior data) with product execution (requirements, technical feasibility), ensuring solutions are both desirable and practical
• You are also a craft leader and collaborator, embedding design thinking into product development while raising the standard of usability, accessibility, and customer delight
• Experienced in designing intuitive, user‑centered digital interfaces across web and mobile platforms
• Skilled in tools like Figma, Sketch, or Adobe XD for prototyping and design
• Familiar with conducting and applying user research and usability testing insights to improve product design
• Able to collaborate cross‑functionally with Product, Engineering, and Research teams
• Strong advocate for accessibility standards and inclusive design principles
• Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust
• Unquestionable integrity and ethics are essential