Product & Customer Marketing Lead

Vista Equity Partners Management, LLC; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading investment firm in Canada is seeking a Product & Customer Marketing Manager to enhance market presence and customer experience. The role involves managing product marketing strategies, driving customer engagement, and implementing lifecycle marketing programs. Ideal candidates have 4-6 years in B2B SaaS marketing, strong communication skills, and a data-informed approach. This position offers a chance to shape customer narratives and deepen product adoption.

Qualifications

• 4-6 years of experience in B2B SaaS marketing with a focus on product or customer marketing.
• Proven track record in executing go-to-market strategies.
• Experience in HR Tech or Employee Experience SaaS is preferred.

Responsibilities

• Develop and maintain positioning and messaging across platform solutions.
• Lead go-to-market planning for new product launches.
• Design and execute programs that drive product adoption.

Skills

B2B SaaS marketing

Product marketing

Customer marketing

Lifecycle marketing

Strong communication skills

Data-informed approach

Organizational skills

Job description

A leading investment firm in Canada is seeking a Product & Customer Marketing Manager to enhance market presence and customer experience. The role involves managing product marketing strategies, driving customer engagement, and implementing lifecycle marketing programs. Ideal candidates have 4-6 years in B2B SaaS marketing, strong communication skills, and a data-informed approach. This position offers a chance to shape customer narratives and deepen product adoption.