Product Brand Marketing Manager

Meridia Recruitment Solutions; Nova Scotia; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading construction products manufacturer in Nova Scotia is seeking a Product Brand Marketing Manager to build and manage their product portfolio. The ideal candidate should have over 5 years of experience in marketing and product management, strong analytical skills, and a proven ability to collaborate across teams. Bilingualism in French and English is a plus. This role offers opportunities for professional growth and a collaborative work environment.

Benefits

Opportunities for growth

Collaborative work environment

Qualifications

• 5+ years in product management, marketing, or related roles.
• Strong understanding of marketing principles and consumer behavior.
• Ability to integrate strategic thinking and data analysis.

Responsibilities

• Build and manage the product portfolio, including roadmaps.
• Conduct market and competitive research to support planning.
• Develop marketing and advertising strategies.

Skills

Data analysis

Brand strategy

Project management

Collaboration

Bilingualism (French/English)

Education

Technical degree or equivalent experience

Product Management training or certifications

Job description

Product Brand Marketing Manager

Dartmouth, Nova Scotia

Reference #JL-18647

The Shaw Group Limited is recognized as one of Canada's 50 Best-Managed Companies and is a leading construction products manufacturer and community developer in Eastern Canada. Established in 1861, Shaw Brick is the original member of Atlantic Canada's Shaw Group of companies. They specialize in high-quality brick and concrete landscaping products, offering a wide range of materials for both professionals and DIY enthusiasts. Their locations in Dartmouth, Sydney, Moncton, Saint John, and Fredericton are committed to delivering quality products with a professional, service-oriented approach.

On behalf of our client, we are currently recruiting a Product Brand Marketing Manager to join their team of dedicated professionals in Dartmouth, Nova Scotia.

Key Responsibilities :

• Build and manage the Shaw product portfolio, including roadmaps, requirements, and lifecycle planning.
• Deep data analysis for sales and marketplace data, monitoring market trends, coordinating with corporate marketing support (i.e., analyzing competitive positioning, products, brands and spending).
• Build winning growth strategies across multiple customer channels : Building Supply Retailers, Shaw Retail Centers and Major Commercial Customers.
• Lead new product development to ensure the Shaw portfolio remains current and effective.
• Collaborate with key suppliers to ensure Shaw has optimal plans in place to maximize sales.
• Developing marketing and advertising strategies and managing those budgets; helping create designs and layouts for print and digital marketing materials.
• Assist with product documentation, content reviews, internal and external communications.
• Conduct product demonstrations and provide training for clients and internal teams.
• Maintain demo products and manage product samples for customer engagement.
• Provide technical support to Sales during pre-sales engagements.
• Identify and assist in applying for government innovation funding.
• Collaborate with cross-functional teams to ensure product alignment and delivery across all divisions.
• Conduct market and competitive research to support roadmap planning.
• Manage social media platforms.

As the ideal candidate, you are a results-driven professional possessing 5+ years in product management, marketing, brand, technical or product support roles. With a solid understanding of brand strategy, consumer behaviour and marketing principles, you are able to effectively integrate strategic thinking, data analysis, and project management to deliver impactful initiatives across various marketing channels. Highly skilled in building and nurturing cross-functional and cross-divisional relationships, you possess exceptional communication and interpersonal skills, allowing for seamless collaboration across diverse teams. Known for your strong organizational capabilities and keen attention to detail, you thrive in managing multiple priorities and projects simultaneously in a fast-paced, dynamic environment. Bilingualism (French / English) will be considered an asset. A technical degree or equivalent expereince, supported by Product Management training or certifications, will be preferred. Equipped with a strong foundation in both product management and strategic marketing principles, you bring a well-rounded skillset that bridges the gap between technical and market relevance.

Why Work for The Shaw Group?

At The Shaw Group, they invest in and develop their people. They value collaboration and team orientation, providing opportunities for growth in a safe environment where fresh ideas are encouraged. They seek individuals with a “let’s get it done” attitude. If this sounds like the right fit for you, please submit your cover letter and resume.

Equal Opportunity Employment :

The Shaw Group is committed to offering equal employment opportunities and encourage applications from women, Indigenous persons, persons with disabilities, and members of visible minorities.