Product and Customer Marketing Manager

Vista Equity Partners Management, LLC; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading investment firm in Canada is seeking a Product & Customer Marketing Manager to enhance market presence and customer experience. The role involves managing product marketing strategies, driving customer engagement, and implementing lifecycle marketing programs. Ideal candidates have 4-6 years in B2B SaaS marketing, strong communication skills, and a data-informed approach. This position offers a chance to shape customer narratives and deepen product adoption.

Qualifications

• 4-6 years of experience in B2B SaaS marketing with a focus on product or customer marketing.
• Proven track record in executing go-to-market strategies.
• Experience in HR Tech or Employee Experience SaaS is preferred.

Responsibilities

• Develop and maintain positioning and messaging across platform solutions.
• Lead go-to-market planning for new product launches.
• Design and execute programs that drive product adoption.

Skills

B2B SaaS marketing

Product marketing

Customer marketing

Lifecycle marketing

Strong communication skills

Data-informed approach

Organizational skills

Job description

Overview

We're looking for a Product & Customer Marketing Manager to shape how WorkTango shows up in the market, and how our customers experience that story once they're on board.

You'll be the bridge between what we build and how the world understands it. At its core, our platform helps employees feel heard, valued, and recognized, and it’s your job to make sure that story comes through clearly and consistently, from first impression through to renewal.

Working closely with Product, Sales, and Customer Success, you'll bring new features to market, deepen customer adoption, and turn everyday users into passionate advocates.

Responsibilities

Product Marketing

• Develop and maintain WorkTango's positioning and messaging across our platform solutions, ensuring consistency and clarity across all market-facing materials
• Lead go-to-market planning for new product launches and major feature releases, coordinating cross-functional requirements and tracking success metrics
• Translate product capabilities into clear, value-driven collateral for both prospects and customers (think: sales sheets, demo narratives, product announcements, case studies etc)
• Own competitive intelligence and positioning. Ensure Sales and CS teams understand how we differentiate and where we win
• Partner with Sales to equip teams with the right messaging, assets, and competitive context to move deals forward
• Collect and collate insights from customers, Sales, CS, and market research to inform product strategy and refine GTM approaches

Customer & Lifecycle Marketing

• Design and execute programs that drive product adoption, feature usage, and account expansion within the existing customer base
• Own the strategy and messaging for customer communication channels (think: newsletters, product updates, in-app messaging) with a focus on relevance and engagement
• Partner with Customer Success to improve onboarding communication, value realization, and retention
• Build and manage customer advocacy programs. Generate testimonials, case studies, reviews, and referrals that fuel pipeline and strengthen brand credibility
• Use engagement and adoption data to identify drop-off points, expansion opportunities, and advocacy potential, and then build programs to address them
• Define and track the metrics that matter: adoption rates, engagement scores, upsell pipeline contribution, and advocacy program participation

Strategic Collaboration

• Act as the bridge between Product, Sales, and Customer Success by translating customer insights into product priorities, product capabilities into sales enablement, and customer success into market-ready proof points
• Support integrated marketing campaigns with lifecycle insights and product context that improve conversion rates and ROI across all relevant channels
• Build working relationships across teams to ensure alignment on messaging, priorities, and customer feedback loops

Qualifications

• 4–6 years of experience in B2B SaaS marketing, with hands‑on work in product marketing, customer marketing, or lifecycle marketing, and clear impact on revenue or retention
• Proven track record developing and executing go-to-market and customer engagement strategies from concept through to completion
• Strong communication skills. You can explain a complex product feature to a skeptical buyer in under a minute, then write a customer email about the same feature that drives adoption
• Experience partnering across Product, Sales, and Customer Success. You know how to influence without authority and build trust across functions
• Comfortable with marketing and product tools, and you know how to use these tools to inform strategy, not just report on activity
• Data-informed approach. You look for signals in the data, form hypotheses, test them, and adjust based on what works
• Strong organizational skills and initiative . You can manage multiple projects without losing momentum, and you know when to move fast versus when to slow down and get it right
• Experience building programs from scratch. Whether it’s a launch process, an advocacy program, or a messaging framework, you’ve built something from scratch or meaningfully improved what existed
• Experience in HR Tech or Employee Experience SaaS preferred
• Background in advocacy, community building, or referral programs preferred
• Hands‑on experience with in‑app engagement or retention strategies preferred