Principal, Strategic Partnerships - Atlassian Ecosystem

Appfire; Toronto; Remote; CAD 140,000 - 180,000; Full time

Benefits offered by this job

Company Equity

25 Paid Time Off days (plus carryover)

Public holidays in Canada

Fully remote from anywhere in Canada

Health insurance (Empire Health)

Annual sport allowance CAD 600

Job summary

Appfire, a leader in Atlassian ecosystem solutions, is seeking a Principal Strategic Alliances Manager to strengthen partnerships and drive growth from a senior, independent position. You will collaborate with Product, Engineering, Finance, Marketing, Sales, and Data Insights to align partner priorities with Appfire's objectives and commercial models.

In this remote Canada role, you will manage opportunities end-to-end, navigate market dynamics, and influence decisions across the organization to

Qualifications

• 7+ years in strategic alliances or related roles in enterprise software.
• Proven track record managing senior external stakeholders.
• Ability to lead cross-functional initiatives and influence without direct authority.
• Strong understanding of enterprise software ecosystems and marketplaces.
• Experience with product/engineering teams on platforms or integrations.
• Excellent analytical, communication, and problem-solving skills.
• Ability to navigate ambiguity and adapt to market conditions.

Responsibilities

• Build and nurture strategic relationships with key stakeholders across Atlassian and other technology partner organizations, acting as a trusted representative of Appfire.
• Lead strategic partnership initiatives from opportunity identification through execution, aligning cross-functional teams and driving measurable business outcomes.
• Monitor partner platform developments, product roadmaps, marketplace programs, policies, and business models to identify opportunities and risks for Appfire.
• Connect Appfire's product capabilities with partner priorities and customer needs to identify opportunities for collaboration, innovation, integrations, and growth.
• Evaluate partnership opportunities and commercial models, providing recommendations based on business impact, market dynamics, and commercial considerations.
• Represent Appfire in strategic partner meetings, business reviews, ecosystem forums, and senior-level discussions to advance shared objectives.
• Collaborate with Product, Engineering, Finance, Marketing, Sales, Customer Success, and Data Insights to develop and execute partnership strategies.
• Translate complex technical, commercial, and ecosystem developments into clear insights and actionable recommendations that inform business priorities and strategic decisions.

Skills

Relationship-building

Cross-functional collaboration

Strategic thinking

Communication

Problem-solving

Analytical skills

Ambiguity navigation

Job description

At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We're a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.

Here you can read some of our customer stories: https://appfire.com/resources/resource-library/customer-stories

About the role

As a Principal Strategic Alliances Manager, you will play a key role in strengthening Appfire's strategic technology partnerships, with a primary focus on the Atlassian ecosystem. You'll build trusted relationships with senior stakeholders, identify opportunities for collaboration and growth, and help Appfire navigate evolving platform technologies, marketplace programs, and commercial models. Working closely with teams across Product, Engineering, Finance, Marketing, Sales, and Data Insights, you'll connect partner priorities with Appfire's solutions and business objectives. This is a senior individual contributor role where you'll independently lead strategic initiatives, influence decisions across the organization, and help deliver long-term value for Appfire and its partners.

What you'll do

• Build and nurture strategic relationships with key stakeholders across Atlassian and other technology partner organizations, acting as a trusted representative of Appfire.
• Lead strategic partnership initiatives from opportunity identification through execution, aligning cross-functional teams and driving measurable business outcomes.
• Monitor partner platform developments, product roadmaps, marketplace programs, policies, and business models to identify opportunities and risks for Appfire.
• Connect Appfire's product capabilities with partner priorities and customer needs to identify opportunities for collaboration, innovation, integrations, and growth.
• Evaluate partnership opportunities and commercial models, providing recommendations based on business impact, market dynamics, and commercial considerations.
• Represent Appfire in strategic partner meetings, business reviews, ecosystem forums, and senior-level discussions to advance shared objectives.
• Collaborate with Product, Engineering, Finance, Marketing, Sales, Customer Success, and Data Insights to develop and execute partnership strategies.
• Translate complex technical, commercial, and ecosystem developments into clear insights and actionable recommendations that inform business priorities and strategic decisions.

What you'll need

• 7+ years of experience in strategic alliances, technology partnerships, ecosystem management, marketplace strategy, product partnerships, or a related role within enterprise software.
• Strong relationship-building skills and demonstrated experience independently managing senior external stakeholders and strategic partner relationships.
• Proven ability to lead complex, cross-functional initiatives and influence stakeholders without direct reporting authority.
• Strong understanding of enterprise software ecosystems, digital marketplaces, and technology partnership business models.
• Ability to assess commercial opportunities, exercise sound business judgment, and develop recommendations that support business growth.
• Experience working with Product and Engineering teams on technology platforms, integrations, or other complex technical initiatives.
• Strong analytical, communication, and problem-solving skills, including the ability to translate complex technical and commercial topics into clear business recommendations.
• Ability to navigate ambiguity, work independently, and adapt to evolving technologies, partner priorities, and market conditions.

What we offer

• The opportunity to shape Appfire's strategic technology partnerships and contribute directly to our growth and long-term market position.
• The chance to collaborate with leading technology partners and influence initiatives across product, engineering, commercial, and go-to-market teams.
• A collaborative, international environment that values professional development, continuous learning, and opportunities to grow and make an impact

Benefits & Perks

• Company Equity - Every Appfire team member is eligible for company equity, giving employees a true sense of ownership and the opportunity to share in the company's growth.
• 25 Days of Paid Time Off - Enjoy 25 days of paid vacation each year, with the option to carry over up to 10 unused days into the following year. After 5 years with the company, your annual allowance increases to 30 days.
• Canadian Public Holidays - Canadian public holidays are observed in addition to your annual paid time off.
• Fully Remote Work - Work remotely from anywhere in Canada, with the flexibility to structure your work in a way that helps you do your best work.
• Comprehensive Health Insurance - Access medical, dental, and vision coverage through Empire Health, plus additional protection including:
  • Life insurance
  • Critical illness coverage
  • Accidental death & dismemberment coverage
  • Long-term disability insurance
• Annual Sport Allowance - Get up to CAD 600 per year toward fitness and outdoor activities - from gym memberships and fitness classes to sports equipment and other eligible activities.
• Appfire University - Build your skills and grow your career with Appfire University, our custom, on-demand learning platform designed to support continuous professional and personal development.
• Paid Volunteering Days - Take time to give back. Every employee receives 3 fully paid days per year to participate in our Corporate Social Responsibility (CSR) program and support local communities.

Market recognition

Appfire has been consistently recognized for company growth, culture, corporate social responsibility, and product excellence and has been included among the Deloitte Technology Fast 500, Inc. Best Workplaces, BuiltIn Best Places to Work, and Inc. 5000. Learn more about our accomplishments, which would not be possible without our team members, partners, and customers: https://appfire.com/awards.

Equal Employer Opportunity (EEO)

Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law. Our commitment extends to all employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and termination.