Principal Software Engineer, Ads Formats

reddit; Canada; Remote; CAD 120,000 - 150,000; Full time

Job summary

A leading social media platform is seeking a hands-on technical engineering leader to enhance Ad formats and products. The ideal candidate will lead cross-departmental projects to improve user experience, develop scalable solutions, and mentor team members. This position offers comprehensive healthcare benefits and a flexible work environment.

Benefits

Comprehensive Healthcare Benefits

401k Matching

Workspace benefits for home office

Personal & Professional development funds

Family Planning Support

Flexible Vacation

Paid Volunteer time off

Qualifications

• Years of professional experience as a Software Engineer, leading cross-departmental projects.
• Experience across Ads Formats, Campaign Management, Ads Reporting, Ad Serving, and Ad Ranking.
• Knowledge of consumer-facing Ad products.
• Familiarity with Ads privacy regulations.
• Track record of delivering impactful ads products.
• Capable of managing complex product changes across the Ads stack.
• Strong ability to lead and perform hands-on work.

Responsibilities

• Lead projects from concept to rollout while ensuring high quality.
• Identify value enhancement opportunities for advertisers.
• Enhance infrastructure for faster Ad format improvements.
• Collaborate with teams to build new Ad functionalities.
• Advise on Ad review and brand safety.
• Mentor engineers and share industry knowledge.

Skills

Technical leadership

Collaboration

Ads privacy knowledge (GDPR, CCPA)

Communication skills

Problem-solving

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With ,+ active communities and approximately M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit .

Location : CAN remote-friendly

Reddit is continuing to grow our teams with the best talent. This role is and will continue to be after the pandemic.The Ads Formats Org is committed to enhancing our already thriving Ad Formats by improving user experiences that align with advertisers’ marketing goals. We focus on :

• Expanding Ad Inventory
• Enabling Ads on New Placements
• Optimizing the Ad User Experience
• Enhancing Post-Click and Pre-Click Interactions
• Supporting the Ads / Consumer Ecosystem changes to increase DAU
• Infrastructure Enhancements for Ad Products
• Innovating New Formats and establishing Product‑Market Fit

Our environment is fast-paced, and our team is nimble and adaptive to advertiser feedback.

We are currently seeking a hands‑on technical engineering leader with experience in building Ad formats / products and infrastructure innovation. The role involves enhancing product development velocity, standardizing formats infrastructure, considering end‑to‑end impact (Ad rendering, Ad serving, ranking, measurement), and accelerating new formats innovation. We value someone who can collaborate across organizational and functional boundaries to find solutions and is unafraid to dive into the details to create scalable solutions. As a diverse team of software developers, product managers, data scientists, and Ad experts, we look forward to welcoming you to our team!

Responsibilities

• Lead projects from concept, design, implementation, to rollout, ensuring the highest quality and performance.
• Identify opportunities to enhance value for our advertisers by understanding the various aspects of pre‑click, post‑click enhancements and ensuring it matches well with company priorities.
• Enhance infrastructure to make enhancements of formats faster and increase portability of solutions across the various placements.
• Bring in ideas from across the industry to enhance the Ad product portfolio.
• Collaborate with designers and product managers to discover and build new Ad functionality and products. Be a thought leader in this process.
• Advice on Ad review and brand safety enhancements
• Mentor staff engineers and leaders, share industry knowledge, and contribute to the technical growth of the team.

Minimum Qualifications

• years of professional experience as a Software Engineer. A technical leader who has led complex, cross‑departmental projects that impact critical business metrics
• years of experience working across various components in the ads system, including Ads Formats, Campaign Management, Ads Reporting, Ad Serving and Ad Ranking
• Has worked on a product that has a consumer usage (Ad Formats, Ad Reporting, Ad Manager, Ad Insights). Able to work with a vertical team (Full Stack Team)
• Familiarity with Ads privacy (GDPR, CCPA, ePD, ATT, etc.)
• A proven track record of delivering high impact ads products
• Capable of designing, implementing, testing, and launching complex product and infrastructure changes across the entire Ads stack
• Strong ability to deliver through others as well as doing hands‑on work
• An adept communicator and has experience communicating and updating executives

Benefits

• Comprehensive Healthcare Benefits
• k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation & Reddit Global Wellness Days
• months paid Parental Leave
• Paid Volunteer time off