Principal Machine Learning Engineer, Ad Performance

Launch Potato; Ottawa; Hybrid; CAD 130,000 - 160,000; Full time

Job summary

A technology-driven advertising firm is seeking a Principal Machine Learning Engineer for a remote-first role. The ideal candidate will have over 10 years of experience in designing and deploying large-scale machine learning systems focused on personalization. You will be responsible for establishing the technical vision for personalization, architecting solutions, and leading cross-functional initiatives. Join a diverse team committed to innovation in ML.

Qualifications

• 10+ years designing and deploying large-scale machine learning systems focused on personalization.

Responsibilities

• Establish the technical vision for personalization.
• Define company-wide personalization strategy and architecture.
• Design and implement advanced ML solutions.

Skills

Expertise building ML systems

Industry expertise through patents/publications

Architecting ML platforms for predictions

0→1 innovation in personalization

Mastery in deep learning, causal inference

Job description

Overview

Principal Machine Learning Engineer, Ad Performance — Launch Potato

Role: Principal Machine Learning Engineer, Ad Performance at Launch Potato. Remote-first with a global team; multi-brand environment focused on personalization and ML-driven ad performance.

Must Have

• Expertise building ML systems with deep expertise in large-scale personalization
• Recognized industry expertise through patents, publications, or significant product impact
• Proven success architecting ML platforms serving billions of predictions in production
• Demonstrated track record of 0→1 innovation in personalization or recommender systems
• Mastery across multiple ML domains including deep learning, causal inference, multi-armed bandits, and graph-based models

Experience

10+ years designing, developing, and deploying large-scale machine learning systems with a focus on personalization

Your Role

Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.

Outcomes

• Define company-wide personalization strategy and architecture, driving alignment across all ML teams
• Solve critical technical challenges such as cold start, real-time learning, and exploration / exploitation tradeoffs
• Design and implement advanced ML solutions using cutting-edge techniques (e.g., graph neural networks, causal models, bandit algorithms)
• Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams
• Lead multi-quarter, cross-functional initiatives that redefine how personalization impacts business KPIs
• Act as technical mentor to senior ML engineers, guiding complex decision-making and scaling team capability
• Represent Launch Potato’s technical brand externally through speaking engagements, open source contributions, or publications
• Champion privacy-preserving personalization, responsible AI practices, and adaptive learning systems

Competencies

• Visionary Thinking: Defines the future state of ML infrastructure and personalization strategy. Balances deep technical rigor with a strong understanding of product impact.
• Architectural Excellence: Designs scalable, modular systems that support billions of predictions and enable rapid experimentation. Sets high standards for maintainability and performance.
• Technical Influence: Drives decision-making and builds consensus across teams and stakeholders without direct authority. Provides trusted guidance in ambiguous situations.
• Expert-Level Execution: Navigates deep technical complexity while maintaining execution velocity. Translates research insights into production-ready solutions.
• Mentorship & Leadership: Coaches senior engineers, facilitates technical reviews, and raises the technical bar for the entire organization.
• External Thought Leadership: Represents LP in the ML community and contributes to growing its reputation as a leader in ML innovation.
• Curious & Forward-Looking: Constantly explores new approaches to personalization and actively prototypes cutting-edge methodologies.

Company & Diversity Statement

We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Details

• Seniority level: Director
• Employment type: Full-time
• Job function: Engineering and Information Technology
• Industries: Advertising Services