Presale Marketing Consultant

Manulife; Southwestern Ontario; Hybrid; CAD 71,000 - 118,000; Full time

Job summary

Manulife is seeking a Presale Marketing Consultant to produce responses to RFPs in French and English that drive growth and retain existing business. The role partners with senior sales, business development, relationship management, and subject matter experts to craft informed, persuasive proposals.

You will own the proposal process, manage content, and leverage approved AI tools to streamline drafts, reviews, and delivery. Hybrid work in Waterloo, Ontario with a market-based salary range.

Qualifications

• 2+ years in a sales support or B2B marketing communications role.
• Experience crafting convincing responses to RFPs.
• Fully bilingual in French and English to support clients beyond Quebec.
• Experience using approved AI tools for drafting, reviewing and process improvement.
• Expert in Microsoft Office proposal software (Loopio/Qvidian) preferred.
• Bachelor’s degree in advertising, communications, marketing, English, journalism or equivalent.

Responsibilities

• Own the proposal process, including strategy, content development, and quality control.
• Respond to complex RFPs and RFIs with tailored, persuasive responses.
• Leverage AI tools to streamline proposals, drafts, reviews, and delivery.
• Maintain expert understanding of industry trends and Manulife products and procedures.

Skills

RFP responses

Bilingual French/English

Project management

Cross-functional collaboration

Education

Bachelor's degree in advertising, communications, marketing, English, journalism or equivalent

Tools

Loopio

Qvidian

Microsoft Office

Job description

The role of Presale Marketing Consultant is responsible for producing responses to RFPs in French and English that will drive business growth and retain existing business. This role partners closely with senior representatives from sales, business development, relationship management, and subject matter experts to produce informed, detailed and persuasive proposals. This job description does not represent a comprehensive listing of job duties that are required of the employee performing this role.

Position Responsibilities:

• Own the proposal process, including strategy sessions, content development, project management, internal research, technical accuracy, brand adherence, and quality control.
• Respond to complex RFPs, RFIs and databases, with unique, tailored responses that demonstrate our understanding of a client/prospect’s concerns
• Leverage approved AI tools to streamline proposal processes, develop initial drafts, conduct content reviews, and improve the quality, consistency, and efficiency of deliverables.
• Maintain expert understanding of industry trends, competitive intelligence, and Manulife’s products, services, and procedures

Required Qualifications:

• 2+ years of experience in a sales support or B2B marketing communications role
• Experience crafting convincing responses to RFPs (ideally for retirement plans)
• Fully bilingual (French/English): The successful candidate will be required to communicate in English and French in order to support clients from various jurisdictions outside of Quebec.
• Demonstrated ability to use approved AI tools responsibly and effectively for drafting, reviewing, research, and process improvement
• Expert with Microsoft Office proposal software (Loopio/Qvidian) preferred
• Bachelor’s degree in advertising, communications, marketing, English, journalism or equivalent
• Strong project management skills, with the ability to manage multiple deadlines simultaneously
• Demonstrated ability to work well across departments/levels — including sales teams — and to apply influence and negotiation skills
• Curiosity and eagerness to investigate, learn, collaborate, and innovate, while bringing a positive, flexible attitude

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail].

Referenced Salary Location

Waterloo, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$70,500.00 CAD - $117,500.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [e-mail] for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [e-mail] for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.