Premium Sales Executive

Toast; Calgary; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading sports and entertainment company in Calgary is looking for a Premium Sales Executive to drive new business and cultivate client relationships. The ideal candidate will have 3-5 years of sales experience and outstanding communication skills. Responsibilities include selling premium experiences, collaborating with leadership, and maintaining client engagement. This role offers a dynamic workplace culture with opportunities for growth in a high-impact industry, along with comprehensive health benefits.

Benefits

Diversity, equity, and inclusion initiatives

Professional development opportunities

Access to premier sports events

Comprehensive health benefits

Recognition programs

Qualifications

• 3-5 years of sales experience, preferably in sports or entertainment.
• Proven ability to build lasting relationships.
• Strong negotiation and presentation skills.

Responsibilities

• Drive new business development focused on hockey games and concerts.
• Sell rental suites and premium experiences to partners.
• Collaborate with leadership to achieve sales goals.

Skills

Sales experience

Communication skills

Organizational skills

Customer-focused approach

Ability to build relationships

Tools

CRM systems

Microsoft Office

Job description

Job Description

This company is seeking a driven and relationship-focused Premium Sales Executive to join a dynamic team that creates exceptional experiences in the sports and entertainment industry. This role is an exciting opportunity for someone who combines strategic thinking with a passion for people and community engagement. The Premium Sales Executive will play a key role in generating new business, cultivating client relationships, and delivering memorable premium experiences across five renowned entertainment brands.

This organization champions a people-first culture that values innovation, inclusion, and teamwork. They are committed to excellence in guest experience and building lasting community connections.

Responsibilities

• Drive new business development with a primary focus on hockey games and live concerts.
• Sell rental suites and other premium experiences to corporate and community partners.
• Host clients during events to build relationships and ensure exceptional service.
• Collaborate with senior leadership to establish and achieve strategic sales goals.
• Deliver persuasive sales presentations that emphasize return on investment and customer value.
• Maintain detailed and accurate records in the CRM system.
• Assist with ticket packaging, administration, and in-game promotional support.
• Represent the company at trade shows and community events.
• Continuously identify new ways to enhance client experience and increase sales.
• Adhere to safety protocols and contribute to a respectful and inclusive team culture.

Requirements

• 3-5 years of sales experience, preferably in a fast-paced sports, entertainment, or hospitality environment.
• Customer-focused approach with a proven ability to build lasting relationships.
• Excellent communication skills—both written and verbal—with the ability to tailor messaging to diverse audiences.
• Strong organizational skills and attention to detail.
• Confidence in presenting and negotiating with a wide range of stakeholders.
• Experience working with CRM systems and proficiency in Microsoft Office tools (Outlook, Word, Excel).
• Ability to work both independently and collaboratively as part of a team.
• Flexibility to adapt to shifting priorities and event schedules.

Benefits

• A workplace culture that actively promotes diversity, equity, and inclusion.
• Professional development and growth opportunities in a high-impact industry.
• Recognition programs and support for work-life balance.
• Access to premier sports and entertainment events and experiences.
• Comprehensive health and wellness benefits.
• Application Review

Submit your application, including your resume and cover letter, through our online portal. Our team will carefully review your qualifications and experiences. We take pride in responding promptly, so if your application aligns with our current opportunities, you’ll hear back from us with next steps. Your journey with Toast begins here, and we’re excited to see what you bring to the table!

Vetting Call

If your application is successful, we’ll schedule a vetting call with a member of the Toast team. This 30-45 minute informal conversation is designed for us to get to know you better and assess your skills. Be prepared to discuss your past projects, the challenges you’ve tackled, and the impact you’ve made. This is your chance to shine and show us why you’re a great fit for the roles we offer.

Profile Creation

Once you’ve impressed us in the vetting call, we’ll create an unbiased profile that highlights your experience while minimizing common biases. Instead, we focus on your skills, industry experience, and the impact you’ve made. This way, your profile reflects your true potential and accomplishments.

Client Submission

After crafting your unbiased profile, we submit it to our trusted clients. We work closely with these clients to ensure they understand the value you bring. Throughout their interview process, we remain by your side, providing support and guidance. Our goal is to help you navigate the hiring process smoothly and confidently, ensuring you have the best chance to secure a role that fits your skills and aspirations.