PR Specialist, MGM Theatrical

Amazon; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global entertainment company is seeking a Theatrical Publicity Specialist in Toronto. You will manage publicity campaigns for theatrical releases in Canada, collaborating with local and international teams. Ideal candidates have strong media relationships and extensive experience in public relations. This role offers a dynamic work environment within the entertainment industry.

Qualifications

• 5+ years of professional communications or public relations experience.
• Knowledge of Canadian entertainment landscape.
• Experience managing publicity campaigns.

Responsibilities

• Develop and execute strategic publicity campaigns for theatrical releases.
• Lead press junkets in Canada.
• Build relationships with key media contacts.

Skills

Communications expertise

Public relations management

Media relationship building

Campaign execution

Education

Bachelor's degree

Job description

Description

Interested in shaping the future of movies as an integral part of a world-leading global communications team? Amazon MGM Studios brings together the world’s best creators with the most passionate communities in a way no other entertainment brand can. We deliver distinctive, critically-acclaimed and award-winning original movies like Air, American Fiction, Challengers, Saltburn, and The Accountant.

Amazon MGM Studios is seeking a dynamic and talented Theatrical Publicity Specialist to support our theatrical slate in Canada. This role will partner closely with our US and international teams to develop and execute publicity campaigns in Canada, serving as the primary liaison between Amazon MGM Studios and Canadian press. You will be relied upon as an advisor to business partners, filmmakers and PR colleagues on behalf of the Canadian market, and will support global campaigns while balancing cultural nuances. The ideal candidate will bring deep knowledge of the Canadian entertainment landscape, established media relationships, relationships with festivals and local cultural organizations, and a proven track record of successful theatrical publicity campaigns.

Responsibilities

• Develop and execute strategic publicity campaigns for theatrical releases in Canada
• Lead press junkets in Canada, and source nominations from local press for global content days
• Build and grow relationships with key media contacts, critics groups, cultural influencers, talent representatives, and industry stakeholders
• Manage and coordinate talent appearances and media opportunities in Canada
• Collaborate with US-based teams to ensure alignment with global publicity strategies
• Monitor campaign effectiveness and provide regular reporting on PR efforts
• Oversee word-of-mouth screening programs and tastemaker events
• Brainstorm and execute stunts, events and activations in market to generate earned media
• Manage regional festival strategy and relationships in concert with the global priorities
• Manage regional publicity budgets and agency relationships
• Partner with cross-functional teams including marketing, social, and digital
• Coordinate and oversee work of any local agencies on events, press days, junkets, etc.

Basic Qualifications

• 5+ years of recent professional communications or public relations experience
• Bachelor's degree

Preferred Qualifications

• 4+ years of theatrical publicity experience
• Experience at a major studio, PR agency or entertainment company
• Established relationships with talent agencies, publicists and local film festivals
• Strong understanding of the evolving media landscape
• Experience working across theatrical and streaming windows
• Proven track record of frugal budget management and reporting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.