PR and Communications Manager - Toronto, ON

Flight Centre Travel Group; Toronto; On-site; CAD 80,000 - 90,000; Full time

Benefits offered by this job

Generous paid time off policy

Travel perks/discounts

Health & Wellness Programs

RRSP/RPP with matching

Tuition Reimbursement Program

Job summary

Flight Centre Travel Group in Toronto is seeking a PR & Communications Manager to elevate multiple travel brands through strategic communications, media relations, content creation, and storytelling. You will drive earned media, website traffic, and brand conversations across traditional media, digital channels, and AI-powered platforms.

The role requires 5+ years in PR/communications, strong writing, and fluency in English and French.

Qualifications

• 5+ years in PR, communications, or media relations.
• Experience writing press releases and talking points.
• Ability to develop owned content programs.
• Strong knowledge of Canadian media landscape.
• Fluency in French and English.

Responsibilities

• Support PR initiatives across multiple brands.
• Write press releases and executive messaging.
• Lead content programs like travel reports and data stories.
• Manage day-to-day press office with PR agencies.
• Monitor Canadian media landscape and identify opportunities.
• Track media coverage and campaign performance.

Skills

PR experience

Writing skills

Storytelling

Media relations

Content creation

Stakeholder management

French/English

Education

PR accreditation

Journalism background

Job description

PR and Communications Manager

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!

About The Opportunity

We're looking for a PR & Communications Manager to join a high-performing team and help elevate several travel brands, including Flight Centre and Corporate Traveller. This role blends strategic communications, media relations, content creation, and storytelling to position Flight Centre Travel Group as a leading and trusted voice in travel. You'll create compelling narratives that drive earned media coverage, generate website traffic, and influence conversations across traditional media, digital channels, and emerging AI-powered platforms.

Key Responsibilities

• Support strategic PR and communications initiatives across multiple travel brands, including Flight Centre and Corporate Traveller
• Write press releases, key messages, briefing notes, executive talking points, and thought leadership content
• Lead the development of owned content including travel reports, trend stories, and data-driven narratives
• Create content designed to generate earned media coverage and drive website traffic
• Identify timely storytelling opportunities using booking data, consumer insights, industry trends, and business priorities
• Support executive profiling, speaking engagements, and external positioning efforts
• Manage day-to-day press office operations in partnership with PR agency partners
• Monitor the Canadian media landscape and identify opportunities for proactive brand participation
• Coordinate communications campaigns across brands, agencies, and internal stakeholders
• Support issues management and reactive communications activities as required
• Track and report on media coverage, share of voice, content performance, and campaign effectiveness
• Ensure messaging remains clear, consistent, and aligned across multiple brands
• Help optimize content visibility across traditional media, search, and AI-powered discovery platforms
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Experience & Qualifications

• 5+ years of experience in PR, communications, journalism, media relations, or related fields
• Experience working in agency, in-house, newsroom, or media environments
• Exceptional writing, editing, and storytelling skills
• Proven ability to simplify complex topics and identify compelling story angles
• Experience developing owned content programs such as travel reports, data stories, and trend-based narratives
• Understanding of how content is discovered across traditional media, search engines, and AI-powered platforms
• Strong knowledge of the Canadian media landscape
• Experience managing high-volume communications activity across multiple brands or stakeholders
• Demonstrated ability to work effectively in fast-paced and high-profile environments
• Strong judgment and decision-making skills
• Ability to manage reactive communications and issues management situations with confidence
• Self-starter with strong ownership and stakeholder management skills
• Passion for travel, media, communications, and storytelling
• CPRS or IABC accreditation is considered an asset
• Journalism experience is considered an asset
• Fluency in both French and English is required

Work Perks! - What’s in it for you:

• Have fun: At the heart of everything we do at Flight Centre is a desire to have fun.
• Reward & Recognition: Celebrate the success of yourself and others at our regular Buzz Nights and at the annual Global Gathering - You'll have to experience it to believe it!
• Use your smarts: Our people use their quick thinking, expertise, and tenacity to always figure things out.
• Love for travel: We were founded by people who wanted to travel and want others to do the same. That passion is something you can’t miss in our people or service.
• Personal connections: We are a big business founded on personal relationships.
• Diversity, Equity & Inclusion: Commitment to diversity, equity, and inclusion through initiatives like Diversity Day (paid leave to observe a holiday or cultural celebration of your choice) Employee Resource Groups (Racial Equity, Gender Equity, LGBTQ2IA+, Accessibility, Environmental Justice), DEI education initiatives, and equitable practices, including regular equity assessments and inclusive recruitment protocols.
• A career, not a job: We offer genuine opportunities for people to grow and evolve
• We back our people all the way: We are strongly committed to supporting every single employee in their professional and personal development.
• Giving Back: Our Corporate Social Responsibility program supports nominated charities through volunteering and fundraising, complemented by our Office Environmental Program, LEED® Gold-certified office spaces, and 1 paid Volunteer Day per calendar year.

Benefits Include:

• Generous paid time off policy
• Travel perks/discounts
• Health & Wellness Programs and Employee Financial Wellness Services
• National/International Award Nights and Conferences
• Group benefits including extended health care, dental and vision, gender affirming care, fertility care
• Insurance including life, AD&D, critical illness, long term disability
• Employee Assistance Program
• RRSP/RPP with matching
• Tuition Reimbursement Program
• Employee Share Plan – Ability to purchase company stock on Australian Stock Exchange with partial company match, subject to terms and conditions
• Global career opportunities in a network of brands and businesses

Location – Toronto, ON

For this position, we anticipate offering an annual salary of $80,000 - $90,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.

We welcome applications from candidates with diverse experiences.

We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.

As part of our recruitment process, AI tools may assist in the screening and assessment of applications. Final hiring decisions are made by our recruitment team and hiring managers.

Our number one philosophy? Our people. Flight Centre Travel Group’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.

We are committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at [e-mail]