Planner, Media Planning

UNAVAILABLE; Toronto; On-site; CAD 45,000 - 50,000; Full time

Job summary

Zenith, the ROI Agency, is seeking a Planner to develop media plans that meet client objectives and drive business outcomes. You will manage the full lifecycle from strategy to execution, analyzing campaigns and optimizing for impact.

You will work with internal teams and agency partners to deliver clear guidance, maintain budgets, and leverage data for smarter decisions while growing your expertise in a fast-paced environment.

Qualifications

• Bachelor's degree in advertising, marketing, business administration, or communications preferred.
• 1–3 years in Media is required.
• Strong written and verbal communication and presentation skills.
• Demonstrated experience in negotiating.
• Able to work well in a team, handle high volume workload, and meet tight deadlines.
• Demonstrates critical thinking and problem-solving abilities.
• Strong analytical abilities and proficiency in math.
• Ability to utilize media research and reporting resources.
• Technical proficiency with media systems and MS Excel, Word, and PowerPoint.

Responsibilities

• Gather and analyze market, client, industry, competitive, human insight data to determine media needs.
• Analyze media alternatives and make recommendations to allocate budgets across media.
• Create, update, and maintain media planning documents and track plan changes.
• Campaign maintenance: ensure quality control and track performance documents.
• Utilize syndicated data and research resources to inform plans.
• Communicate media objectives and execution guidelines to internal teams.
• Present plans to client brand groups with supervisor support.
• Maintain relationships with media suppliers and monitor market conditions.
• Collaborate with external agency partners and participate in status meetings.
• Contribute to billing and financial processes ensuring accurate budgets.

Skills

Media planning

Analytical skills

Communication skills

Negotiation

Team player

Time management

Problem solving

MS Excel

PowerPoint

MS Word

Education

Bachelor's degree in advertising/marketing/business administration/communications

Tools

DDS

Prisma

Job description

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe.

Over the past year, Publicis Media hasbeen transforming the way we do our business. From structuring our investment practice around data and digital to bringing our strategy, data sciences and research practice under one house, we’ve been shaping Publicis Media to be the media network of tomorrow. One that both you and I want to work at.

Publicis Media Canada is proud to be Great Places to Work certified and recognized with Best Workplaces for Today’s Youth. We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.

We also offer our employees market leading benefit and incentive programs. You’ll be provided with 3 weeks minimum vacation to start plus additional long weekend Publicis days, holidays closures, your birthday off, free Headspace memberships, wellness and technology credits, and a market leading savings plan.

We strive to provide what matters to you personally with the ability to choose and modify programs to suit your lifestyle

Job Description

As a Planner at Zenith, your role is to develop media plans that deliver on client objectives, while ensuring that human insights drive business outcomes. You will be responsible for the full implementation of plans from strategic development to execution. You will manage, analyze and optimize your campaigns to ensure delivery against key business and campaign objectives.

Zenith has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Gather and analyze marketing, client, industry, competitive, human insight data to determine the client’s advertising and media needs


• Analyze media alternatives and make multi-media recommendations to best allocate budgets across media, ensuring budget alignment within plans and tracking any approved plan changes within internal systems


• Proficiently create, update, and maintain key media planning documents; responsible for updating/approving BCR and tracking media plan changes in planning systems (e.g., DDS, Prisma)


• Campaign maintenance: ensuring quality control and adherence to overall media plan objectives and preparing campaign performance documents


• Utilization and knowledge of syndicated media, research, and other data resources


• Clear communication of media objectives, strategies and executional guidelines to internal execution and specialty teams (Investment, Social, Programmatic, Precision, Apex, Search)


• Present plans to the client brand group, with assistance of Supervisor/Manager


• Maintain strong relationships with media suppliers and stay abreast of market conditions


• Work closely with external agency partners


• Active participation in account status meetings, both internal and external


• Active participant in the overall billing and financial process - responsible for collecting and inputting data, ensuring budgets are tracked accurately and monthly client billing is accurate and complete


• Attendance and active participant in mandatory training sessions

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred


• 1-3 years in Media


• Strong written and verbal communication and presentation skills


• Demonstrated experience in negotiating


• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure


• Demonstrates critical thinking and problem-solving abilities


• Strong analytical abilities and proficiency in math


• Ability to effectively utilize media research and reporting resources


• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Salary

Transparency matters to us. The salary range for this position is $45-50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Zenith is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for all stages of the interview and employment process for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in Zenith , however, only those candidates selected for an interview will be contacted.