Performance Media Specialist

Glassroom; Toronto; Hybrid; CAD 66,000 - 72,000; Full time

Benefits offered by this job

Salary range CAD 66,000–CAD 72,000

Hybrid work schedule

3 weeks vacation + holidays closed

“Human” days and volunteering day

Group health insurance

Well-being budget $250/year

Bike share discounts

Job summary

Glassroom in Toronto, Canada is seeking a Performance media specialist to drive end-to-end media campaigns across search, social, and programmatic channels. You will structure, launch, monitor pacing, and optimize for KPI achievements, while guiding junior team members and aligning with client objectives.

You'll leverage AI tools, manage data tracking, and present clear insights to clients, with a collaborative, autonomous, and curious mindset encouraged in a hybrid work environment.

Qualifications

• University degree or college diploma in marketing, advertising, communications, or a related field (digital marketing is a plus).
• 3–4 years of hands-on experience managing digital media campaigns, preferably in an agency.
• Proficiency across paid media environments (programmatic, social, SEM/PPC).

Responsibilities

• Structure, launch, and monitor campaigns across search, paid social, and programmatic.
• Drive KPI achievements (CPA, ROAS, Conversions) through optimization.
• Oversee trafficking, setup, and platform health for junior team members.
• Produce and analyze weekly performance reports to extract insights.
• Prepare and present digital media strategies to clients with clear recommendations.
• Contribute to media strategy development and test new features (AI, measurement tools).

Skills

Paid media

Programmatic

Social media

SEM/PPC

Google Ads

DV360

Campaign Manager

LinkedIn Ads

Excel

GA4

Data tracking

Education

University degree in marketing/advertising/communications

Tools

UTM conventions

GA4

Ad servers

Data tracking tools

Job description

At Glassroom, we transform brilliant strategies into inspiring results.

Glassroom is a fast-growing independent media agency, a true laboratory where we prioritize transparency with our advertisers, the continuous professional development of our experts, and the constant improvement of our practices.

We are convinced of the strength of the collective. It's curious, ambitious, and autonomous humans who allow us to offer a unique service to our clients. Human intelligence and teamwork are the fuel of our agency.

We are part of Humanise, a collective of independent and complementary companies that share a simple conviction: consumers are first and foremost people.

Within Humanise, our mission to "do the best work humanly possible" relies on the richness and diversity of our talents.

We celebrate the uniqueness of each person. That is why we are committed to cultivating a safe, inclusive, and equitable work environment that will allow you to flourish.

Job Description

As a Performance media specialist, you are the engine driving the execution and performance of our clients' campaigns. Autonomous and rigorous, you lead the media strategy end-to-end—from initial structuring to advanced optimization—while guaranteeing key KPI achievements. You play a central pivotal role within the team: collaborating closely on client relationships, serving as an operational guide for junior managers and specialists, and supporting the senior team on the overall strategic vision.

Key Responsibilities (What You'll Do Daily)

• Campaign management & optimization : Independently structure, launch, and monitor the pacing and performance of search, paid social, and programmatic campaigns.
• Performance culture : Ensure proactive and continuous account optimization aligned with client business objectives (CPA, ROAS, Conversions).
• Quality control & mentorship : Oversee trafficking, setup, and platform health for junior campaign managers to guarantee operational excellence.
• Analysis & impact reporting : Produce and analyze weekly performance reports to extract clear insights on drivers, friction points, and next steps.
• Client relations : Actively participate in preparing and presenting digital media strategies and plans to clients, simplifying complex data into clear recommendations.
• Strategy & innovation : Contribute to media strategy development (media plans, roadmaps) and test new industry features and trends (AI, measurement tools).

Qualifications & Assets (What You Bring)

• Education : University degree or college diploma in marketing, advertising, communications, or a related field (a specialization in digital marketing is an asset).
• Work experience : 3 to 4 years of hands‑on experience managing digital media campaigns (ideally with solid agency experience).
• Platform expertise : Advanced proficiency across paid media environments, including programmatic, social media, and SEM/PPC (Google Ads, Meta, DV360, Campaign Manager, LinkedIn Ads).
• Technical & tracking mastery : Hands‑on knowledge of data tracking mechanisms (UTM conventions, GA4, ad servers) and a strong interest in advanced solutions (Value‑Based Bidding, server‑side tracking).
• Analytical mindset : Excellent command of Excel and Google Sheets (advanced formulas, VLOOKUP, pivot tables, data cleaning).
• Communication : English speaking position but french can be an asset.

Core competencies (Your Glassroom Mindset)

• Team player with a strong collaborative spirit and dedication to helping others (junior mentorship).
• Analytical thinking, attention to detail, and data‑driven decision‑making.
• Client‑first orientation with a strong ability to translate complex concepts into accessible terms.
• Autonomy, adaptability, and high learning agility.
• Intellectual curiosity, strategic alertness, and attention to detail.
• Outstanding ability to manage multiple projects and client accounts simultaneously.

Artificial Intelligence Vision at Glassroom

At Glassroom, human intelligence is our fuel, and artificial intelligence is our performance accelerator. In a constantly evolving industry, we don’t just follow trends: we stay ahead of them by integrating AI at the very core of our operational processes and client strategies. As a media "laboratory," we encourage every member of our team to explore, test, and master AI tools to transform complex data into impactful business insights and maximize the human value of our strategic advice. Joining Glassroom means choosing an environment where technological literacy and the mastery of tomorrow's tools are not only valued, but are an integral part of our culture of excellence.

Data Governance

Data governance at Glassroom forms the strategic foundation upon which all our expertise rests, ensuring an ethical, rigorous, and high‑performing exploitation of business intelligence. This cross‑functional discipline aims to ensure impeccable information quality and sound risk management, while maintaining absolute transparency with our advertisers. By structuring every stage—from the data collection architecture (including future‑proof solutions like server‑side tracking and Data Clean Rooms) to the activation of insights — Glassroom transforms complex volumes of data into concrete growth levers. In an ecosystem shaped by increasingly strict privacy regulations and the deprecation of third‑party cookies, this governance enables us to innovate with agility, placing compliance with market best practices and information security at the heart of every business decision.

What Glassroom Offers You (Our Benefits)

At Glassroom, we invest in your well‑being and development:

• Salary range : $66,000.00 - $72,000.00 depending on experience.
• Hybrid work : A perfect balance with 3 days in the office for team connection and 2 days remote.
• Generous time off : 3 weeks of annual vacation + the agency is closed during the Holiday season.
• "Human" days : Most of statutory holidays doubled + 5 human days to take care of yourself + 1 volunteer day to give back to the community.
• Comprehensive health : Group insurance plan (life, medication, dental, paramedical, travel...) with 3 coverage options.
• Active well‑being plan : $250 per year reimbursed for your physical activities or the purchase of home fitness equipment.
• Green transportation : Discounts on Bike share.